A data profile of the people who buy, follow and care about Kinship in Brazil — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 7,326,019 people in Brazil.
Kinship has an estimated audience of 7,326,019 people in Brazil. 77.4% are female, 22.6% are male, average age 42.0. Top brand affinities: Dafiti, Instagram, Coritiba Foot Ball Club, Rock music, Country music.
Top brand affinities include Dafiti, Instagram, Coritiba Foot Ball Club, with strongest over-indexing on Dafiti (3.51× the country average).
Demographically, the Kinship audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Kinship fan in Brazil is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Kinship profile in Brazil.
77.4% are female, 22.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 42.0 |
| Estimated audience size | 7,326,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Kinship audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 10.2% |
| Italy | 9.5% |
The strongest cross-interests of the Kinship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.34× | ||
| 02 | Rio Ave F.C. | Sports | 4.34× | ||
| 03 | Dafiti | Fashion & Accessoires | 3.51× | ||
| 04 | Coritiba Foot Ball Club | Sports | 2.52× | ||
| 05 | Spanish language | Politics & Society | 2.49× | ||
| 06 | MSN | News | 2.43× | ||
| 07 | Centauro | Cars & Mobility | 2.25× | ||
| 08 | Rock music | Music & Radio | 1.96× | ||
| 09 | Pop music | Music & Radio | 1.94× | ||
| 10 | Netshoes | Shopping | 1.89× | ||
| 11 | Hip hop music | Music & Radio | 1.85× | ||
| 12 | Country music | Music & Radio | 1.84× | ||
| 13 | Spas | Beauty & Wellness | 1.84× | ||
| 14 | Internet & Social Media | 1.82× | |||
| 15 | Soul music | Music & Radio | 1.76× | ||
| 16 | Shopping malls | Shopping | 1.74× | ||
| 17 | Medicine | Business & Career | 1.69× | ||
| 18 | Jazz music | Music & Radio | 1.68× | ||
| 19 | Happiness | Health | 1.59× | ||
| 20 | Electronic music | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Tradition | CONSERVATISM | 1.59× | |
| Individualism | JOY | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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