A data profile of the people who buy, follow and care about Kinship in United Kingdom — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 3,596,595 people in United Kingdom.
The average Kinship fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Wikipedia, Adoption, Risk management, with strongest over-indexing on Wikipedia (8.74× the country average).
Demographically, the Kinship audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Kinship fan in United Kingdom is more female, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Kinship profile in United Kingdom.
78.6% are female, 21.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 45.5 |
| Estimated audience size | 3,596,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Kinship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 10.2% |
| Italy | 9.5% |
Where the Kinship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 3.64× | |
| 02 | Yorkshire and the Humber | ~500K | 1.68× | |
| 03 | North East | ~200K | 1.59× | |
| 04 | West Midlands | ~200K | 1.35× | |
| 05 | South East | ~400K | 0.75× | |
| 06 | East Midlands | ~200K | 0.73× | |
| 07 | South West | ~200K | 0.67× | |
| 08 | East of England | ~200K | 0.65× | |
| 09 | North West | ~200K | 0.63× | |
| 10 | Northern Ireland | ~60K | 0.53× | |
| 11 | Wales | ~90K | 0.42× | |
| 12 | Scotland | ~100K | 0.29× |
The strongest cross-interests of the Kinship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 9.34× | ||
| 02 | Wikipedia | Internet & Social Media | 8.74× | ||
| 03 | Adoption | Kids & Family | 5.97× | ||
| 04 | Sketch comedy | Movies & TV | 5.45× | ||
| 05 | Political science | Business & Career | 5.42× | ||
| 06 | Alexandra Daddario | Movies & TV | 5.26× | ||
| 07 | Risk management | Business & Career | 4.90× | ||
| 08 | Country rap | Music & Radio | 4.70× | ||
| 09 | War film | Movies & TV | 4.63× | ||
| 10 | Teen drama | Movies & TV | 4.62× | ||
| 11 | Satire | Literature | 3.78× | ||
| 12 | Forestry | Home & Garden | 3.23× | ||
| 13 | Mobile home | Cars & Mobility | 2.83× | ||
| 14 | Refrigerator | Home & Garden | 2.79× | ||
| 15 | Philanthropy | Arts & Culture | 2.68× | ||
| 16 | Genetics | Kids & Family | 2.66× | ||
| 17 | Hobby | Home & Garden | 2.49× | ||
| 18 | Local news | News | 2.12× | ||
| 19 | Politics | Politics & Society | 1.88× | ||
| 20 | Aldi | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Individualism | JOY | 1.57× | |
| Tradition | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Indulgence | JOY | 0.85× | |
| Sports Activity | POWER | 0.85× |
Kinship has an estimated audience of 3,596,595 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
78.6% of Kinship fans are female, 21.4% are male, with an average age of 45.5 years.
Kinship fans show strongest brand affinity for Wikipedia (8.74×), Adoption (5.97×), and Risk management (4.9×) over the country average.
Kinship fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kinship itself, the audience over-indexes on Adoption (5.97×), Risk management (4.9×), Sketch comedy (5.45×), and Political science (5.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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