Kinship Audience in United States

Kinship has an estimated audience of 15,769,288 people in United States. 71.6% are female, 28.4% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, MSN, Day trading, Catherine O'Hara, Staples (Canada).

The average Kinship fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, MSN, Day trading, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Kinship audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Kinship fans

Demographic split for Kinship audience in United States
MetricValue
Female71.6%
Male28.4%
Average age44.2
Estimated audience size15,769,288

Audience persona

The typical Kinship fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Kinship in United States
RegionReachAffinity
California2,293,8191.32×
Texas1,355,5511×
Florida1,204,3151.13×
New York1,003,7961.14×
Georgia491,3921.01×
Michigan486,8151.18×
Pennsylvania480,9050.91×
Illinois474,4570.9×
Virginia461,7891.2×
Wisconsin437,9681.85×
North Carolina417,7270.88×
Ohio405,8140.84×
New Jersey360,6110.9×
Washington346,8701.1×
Maryland297,9271.1×
Massachusetts296,5410.95×
Arizona258,9120.8×
Colorado250,0951.01×
Indiana245,9010.85×
Idaho230,3382.91×
Tennessee224,8680.71×
Louisiana189,9970.93×
Minnesota188,2920.83×
Washington, District of Columbia183,7953.88×
South Carolina179,5780.76×
Missouri174,3360.69×
Oregon162,5100.9×
Alabama148,2940.67×
Connecticut139,6450.88×
Kentucky139,2430.7×
Oklahoma128,7370.74×
Iowa124,3210.96×
Nevada120,3870.79×
Utah118,5420.84×
Mississippi95,4790.73×
Arkansas94,9200.73×
Kansas92,0310.74×
Rhode Island81,7171.63×
Hawaii68,6301.01×
New Mexico63,6750.81×
Nebraska59,6050.75×
West Virginia55,7900.76×
New Hampshire49,2020.79×
Maine42,5980.75×
Delaware32,9430.76×
Montana30,5740.7×
Alaska28,2630.84×
South Dakota26,0760.72×
North Dakota21,5380.66×
Vermont21,4950.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinship audience
BrandAffinityCategory
Horoscope13.08×Health
MSN4.91×News
Day trading9.09×Business & Career
Catherine O'Hara4.91×Movies & TV
Staples (Canada)3.78×Business & Career
Great Clips4.27×Beauty & Wellness
Pet insurance11.21×Pets & Animals
Whole grain9.76×Food & Beverages
Indianapolis Motor Speedway9.25×Sports
Diaper bag4.37×Kids & Family
Blended whiskey8.21×Food & Beverages
Critical illness insurance12.44×Business & Career
Roulette9.7×Games
Property insurance11.08×Home & Garden
Hobby Lobby2.33×Home & Garden
North Korea6.75×Travel & Leisure
Real property3.11×Home & Garden
Planet Fitness2.29×Sports
Family1.52×Kids & Family
Google Flights3.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinship audience
TraitClusterScore
Risk AppetiteTHRILL1.98
Community OrientationOPEN1.56
IndividualismJOY1.55
SpiritualityBALANCE1.54
ExtroversionTHRILL1.48
PatriotismCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Kinship
CountryShare
United States22.0%
Brazil10.2%
Italy9.5%

See Kinship audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Kinship have in United States?

Kinship has an estimated audience of 15,769,288 people in United States, concentrated in California and Texas.

What is the gender split and age of Kinship fans?

71.6% of Kinship fans are female, 28.4% are male, with an average age of 44.2 years.

Which brands do Kinship fans like most?

Kinship fans show strongest brand affinity for Horoscope (13.08×), MSN (4.91×), and Day trading (9.09×) over the country average.

Where do Kinship fans live in United States?

Kinship fans in United States are most concentrated in California (reach 2,293,819), Texas (reach 1,355,551), and Florida (reach 1,204,315). These three regions account for the largest share of the active audience.

What other brands do Kinship fans also like?

Beyond Kinship itself, the audience over-indexes on MSN (4.91×), Day trading (9.09×), Catherine O'Hara (4.91×), and Staples (Canada) (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.