Rascasse Audience Intelligence

Kinship Audience in United States

A data profile of the people who buy, follow and care about Kinship in United States — modelled from more than twelve digital signal sources. Kinship has an estimated audience of 15,769,288 people in United States.

#1500among Topic in United States#70in Kids & Family

The average Kinship fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Genetics, Real property, Nature, with strongest over-indexing on Genetics (2.49× the country average).

Demographically, the Kinship audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kinship fan in United States is more female, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kinship profile in United States.

Audience size
15.8M
in United States
Gender
71.6%♀
28.4% male
Age
44.2
average years
Country rank
#2202
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kinship fans

71.6% are female, 28.4% are male, average age 44.2.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Kinship audience in United States
MetricValue
Female71.6%
Male28.4%
Average age44.2
Estimated audience size15,769,288
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Kinship audience in United States
Age bracketShare%
16-198%
20-2915%
30-3923%
40-4923%
50+30%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Kinship audience comes from United States.

Worldwide audience distribution share by country for Kinship
CountryShare
United States21.9%
Brazil10.2%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kinship audience in United States is strongest.

Fig. 05

Top regions by affinity

Kinship fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K7.55×
02Idaho~200K2.71×
03Wisconsin~400K1.70×
04New York~1.5M1.57×
05Rhode Island~70K1.49×
06Virginia~500K1.29×
07California~2M1.23×
08Maryland~300K1.18×
09Michigan~500K1.14×
10Florida~1M1.01×
11Georgia~500K1.01×
12Washington~300K1.01×
13Minnesota~200K1.00×
14Hawaii~70K0.98×
15Colorado~200K0.94×
16North Carolina~400K0.91×
17Massachusetts~300K0.90×
18Oregon~200K0.90×
19Iowa~100K0.90×
20Alaska~30K0.90×
21Texas~1M0.88×
22Louisiana~200K0.88×
23New Jersey~300K0.87×
24Pennsylvania~500K0.86×
25Connecticut~100K0.86×
26Vermont~20K0.86×
27Illinois~400K0.85×
28West Virginia~60K0.85×
29New Mexico~70K0.84×
30South Dakota~30K0.83×
31New Hampshire~50K0.82×
32Nebraska~60K0.80×
33Maine~40K0.80×
34Delaware~30K0.80×
35Indiana~200K0.79×
36Utah~100K0.79×
37North Dakota~30K0.79×
38Ohio~400K0.78×
39Nevada~100K0.77×
40Montana~30K0.77×
41Arizona~200K0.76×
42South Carolina~200K0.75×
43Kentucky~100K0.75×
44Mississippi~100K0.75×
45Arkansas~100K0.74×
46Kansas~90K0.74×
47Oklahoma~100K0.72×
48Tennessee~200K0.70×
49Alabama~200K0.69×
50Missouri~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Kinship, United States
0.67×1.00×7.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kinship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kinship audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics3.84×
02Non-alcoholic beverageFood & Beverages3.47×
03AdoptionKids & Family2.99×
04Real propertyHome & Garden2.73×
05Microwave ovenHome & Garden2.70×
06Diaper bagKids & Family2.60×
07GeneticsKids & Family2.49×
08Britney SpearsMusic & Radio2.45×
09Subscription business modelShopping1.81×
10DrawingHome & Garden1.74×
11RadioTechnology & Electronics1.73×
12UniversityBusiness & Career1.65×
13Pizza HutFood & Beverages1.63×
14MSNNews1.59×
15LivestockPets & Animals1.58×
16Planet FitnessSports1.57×
17NatureHome & Garden1.56×
18HappinessHealth1.53×
19Nonprofit organizationPolitics & Society1.53×
20RecreationTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kinship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kinship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Community OrientationOPEN1.79×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kinship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.73×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kinship have in United States?

Kinship has an estimated audience of 15,769,288 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kinship fans?

71.6% of Kinship fans are female, 28.4% are male, with an average age of 44.2 years.

03

Which brands do Kinship fans like most?

Kinship fans show strongest brand affinity for Genetics (2.49×), Real property (2.73×), and Nature (1.56×) over the country average.

04

Where do Kinship fans live in United States?

Kinship fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Kinship fans also like?

Beyond Kinship itself, the audience over-indexes on Real property (2.73×), Nature (1.56×), Happiness (1.53×), and Adoption (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Kinship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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