A data profile of the people who buy, follow and care about Iberia (airline) in Portugal — modelled from more than twelve digital signal sources. Iberia (airline) has an estimated audience of 2,384,954 people in Portugal.
The average Iberia (airline) fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Kinship, Ready-to-assemble furniture, Logitravel, with strongest over-indexing on Kinship (1.53× the country average).
Demographically, the Iberia (airline) audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Iberia (airline) fan in Portugal is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Kinship.
The key figures that characterise the Iberia (airline) profile in Portugal.
55.3% are female, 44.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.1 |
| Estimated audience size | 2,384,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Iberia (airline) audience comes from Portugal.
| Country | Share |
|---|---|
| Spain | 33.1% |
| United States | 7.0% |
| Brazil | 6.3% |
Where the Iberia (airline) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 1.83× | |
| 02 | Santarém District | ~200K | 1.83× | |
| 03 | Lisbon District | ~1.5M | 1.80× | |
| 04 | Braga District | ~300K | 1.40× | |
| 05 | Viana do Castelo District | ~80K | 1.40× | |
| 06 | Aveiro District | ~200K | 1.32× | |
| 07 | Madeira | ~90K | 1.29× | |
| 08 | Setúbal District | ~300K | 1.19× | |
| 09 | Faro District | ~200K | 1.04× | |
| 10 | Leiria District | ~100K | 0.93× | |
| 11 | Coimbra District | ~100K | 0.92× | |
| 12 | Viseu District | ~70K | 0.79× | |
| 13 | Bragança District | ~20K | 0.77× | |
| 14 | Vila Real District | ~30K | 0.75× | |
| 15 | Évora District | ~30K | 0.70× | |
| 16 | Azores | ~50K | 0.69× | |
| 17 | Portalegre District | ~20K | 0.68× | |
| 18 | Castelo Branco District | ~30K | 0.67× | |
| 19 | Guarda District | ~20K | 0.64× | |
| 20 | Beja District | ~20K | 0.60× |
The strongest cross-interests of the Iberia (airline) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinemax | Movies & TV | 2.04× | ||
| 02 | Ready-to-assemble furniture | Home & Garden | 1.69× | ||
| 03 | Lille | Travel & Leisure | 1.66× | ||
| 04 | Postmodernism | Arts & Culture | 1.60× | ||
| 05 | Slipper | Fashion & Accessoires | 1.57× | ||
| 06 | Logitravel | Travel & Leisure | 1.55× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 1.55× | ||
| 08 | Philosophy of life | Health | 1.55× | ||
| 09 | Property law | Home & Garden | 1.55× | ||
| 10 | Air Europa | Travel & Leisure | 1.54× | ||
| 11 | Nicole Kidman | Movies & TV | 1.54× | ||
| 12 | Kinship | Kids & Family | 1.53× | ||
| 13 | Bed frame | Home & Garden | 1.53× | ||
| 14 | Ballet shoe | Fashion & Accessoires | 1.53× | ||
| 15 | Big-box store | Shopping | 1.52× | ||
| 16 | Monarchy | Politics & Society | 1.52× | ||
| 17 | Frock | Fashion & Accessoires | 1.52× | ||
| 18 | Common law | Politics & Society | 1.51× | ||
| 19 | Customs | Travel & Leisure | 1.51× | ||
| 20 | Jacob Elordi | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Sustainability | BALANCE | 0.96× |
Iberia (airline)'s target market in Portugal covers an estimated 2,384,954 people, concentrated in Lisbon District and Porto District.
55.3% of the Iberia (airline) audience are female, 44.7% are male, with an average age of 46.1 years.
Iberia (airline) fans show strongest brand affinity for Kinship (1.53×), Ready-to-assemble furniture (1.69×), and Logitravel (1.55×) over the country average.
Iberia (airline) fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Iberia (airline) itself, the audience over-indexes on Ready-to-assemble furniture (1.69×), Logitravel (1.55×), Big-box store (1.52×), and Slipper (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Iberia (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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