Iberia (airline) Audience in United States

Iberia (airline) logo

Iberia (airline) has an estimated audience of 3,191,808 people in United States. 53.6% are female, 46.4% are male, average age 41.2. Top regions: Florida, California, New York. Top brand affinities: Madrid, Spain, Video, Europe, Food.

The average Iberia (airline) fan in United States is 41.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Madrid, Spain, Video, with strongest over-indexing on Madrid (12.79× the country average). Demographically, the Iberia (airline) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Iberia (airline) fans

Demographic split for Iberia (airline) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age41.2
Estimated audience size3,191,808

Audience persona

The typical Iberia (airline) fan in United States is balanced, around 41.2 years old, with strong Spirituality tendencies and a notable affinity for Madrid.

Top regions in United States

Top regions ranked by reach for Iberia (airline) in United States
RegionReachAffinity
Florida746,5193.45×
California643,1011.83×
New York454,9662.55×
Texas343,5121.25×
Massachusetts173,4372.76×
Illinois155,6301.46×
New Jersey117,9281.45×
Virginia99,5331.28×
Pennsylvania85,8310.8×
North Carolina82,5420.86×
Georgia77,1450.78×
Maryland58,3241.06×
Ohio58,2570.59×
Arizona57,6100.88×
Washington56,8040.89×
Tennessee48,8930.76×
Colorado48,3690.96×
Connecticut47,9451.5×
Michigan46,1810.55×
Missouri44,2260.86×
Indiana39,8410.68×
Wisconsin35,8930.75×
Oregon32,8640.9×
Washington, District of Columbia32,6933.41×
Louisiana30,7990.75×
South Carolina29,5560.62×
Nevada27,3570.89×
Minnesota24,6250.54×
Kentucky22,0440.55×
Oklahoma21,9740.62×
Alabama19,6690.44×
New Hampshire18,4721.47×
Utah18,4130.64×
Rhode Island16,0911.58×
Kansas15,8160.63×
Iowa14,8820.57×
Arkansas14,0300.53×
Maine13,3951.17×
New Mexico12,5900.79×
Hawaii11,6570.85×
Mississippi9,5000.36×
Idaho9,1750.57×
Nebraska7,6910.48×
Delaware6,8100.77×
West Virginia6,5310.44×
Vermont5,4470.97×
Montana4,7390.54×
Alaska4,3790.64×
Wyoming2,8150.6×
South Dakota2,5330.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iberia (airline) audience
BrandAffinityCategory
Madrid12.79×Travel & Leisure
Spain4.52×Travel & Leisure
Video2.33×Movies & TV
Europe4.02×Travel & Leisure
Food1.65×Food & Beverages
Uruguay5.37×Travel & Leisure
Argentina4.05×Travel & Leisure
Spanish language3.67×Politics & Society
Buenos Aires4.64×Travel & Leisure
Leisure1.94×Travel & Leisure
Broadcasting2.27×Movies & TV
American Airlines2.33×Travel & Leisure
Mexico City4.68×Travel & Leisure
Final Destination2.63×Movies & TV
Petróleo6.07×Cars & Mobility
Chile4.84×Travel & Leisure
Latin America3.11×Travel & Leisure
Monterrey5.63×Travel & Leisure
Soccer1.71×Sports
United Airlines2.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iberia (airline) audience
TraitClusterScore
SpiritualityBALANCE1.62
Quality AwarenessPREMIUM1.41
TravellingTHRILL1.39
MindfulnessBALANCE1.37
IndulgenceJOY1.3
SustainabilityBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Iberia (airline)
CountryShare
Spain33.3%
United States7.1%
Brazil6.3%

See Iberia (airline) audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Iberia (airline) have in United States?

Iberia (airline) has an estimated audience of 3,191,808 people in United States, concentrated in Florida and California.

What is the gender split and age of Iberia (airline) fans?

53.6% of Iberia (airline) fans are female, 46.4% are male, with an average age of 41.2 years.

Which brands do Iberia (airline) fans like most?

Iberia (airline) fans show strongest brand affinity for Madrid (12.79×), Spain (4.52×), and Video (2.33×) over the country average.

Where do Iberia (airline) fans live in United States?

Iberia (airline) fans in United States are most concentrated in Florida (reach 746,519), California (reach 643,101), and New York (reach 454,966). These three regions account for the largest share of the active audience.

What other brands do Iberia (airline) fans also like?

Beyond Iberia (airline) itself, the audience over-indexes on Spain (4.52×), Video (2.33×), Europe (4.02×), and Food (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iberia (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.