Rascasse Audience Intelligence

Iberia (airline) Target Market in United States

A data profile of the people who buy, follow and care about Iberia (airline) in United States — modelled from more than twelve digital signal sources. Iberia (airline) has an estimated audience of 3,181,297 people in United States.

#21among Airline in United States#1014among Brand in United States#791in Travel & Leisure

The average Iberia (airline) fan in United States is 41.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Madrid, FIFA World Cup 2026, Spain, with strongest over-indexing on Madrid (12.79× the country average).

Demographically, the Iberia (airline) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iberia (airline) fan in United States is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Madrid.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iberia (airline) profile in United States.

Audience size
3.2M
in United States
Gender
53.6%♀
46.4% male
Age
41.2
average years
Country rank
#9794
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Iberia (airline)

53.6% are female, 46.4% are male, average age 41.2.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Iberia (airline) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age41.2
Estimated audience size3,181,297
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Iberia (airline) audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Iberia (airline) audience comes from United States.

Worldwide audience distribution share by country for Iberia (airline)
CountryShare
Spain33.1%
United States7.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iberia (airline) audience in United States is strongest.

Fig. 05

Top regions by affinity

Iberia (airline) customers by region in United States
#RegionReachAffinity×
01Florida~700K3.36×
02Washington, District of Columbia~30K3.09×
03Massachusetts~200K2.74×
04New York~400K2.34×
05California~600K1.79×
06Rhode Island~20K1.64×
07Connecticut~50K1.51×
08New Hampshire~20K1.45×
09New Jersey~100K1.43×
10Illinois~100K1.39×
11Virginia~100K1.29×
12Tennessee~80K1.29×
13Maine~10K1.22×
14Texas~300K1.19×
15Missouri~60K1.10×
16Maryland~60K1.06×
17Vermont~6K1.06×
18Colorado~40K0.88×
19Hawaii~10K0.87×
20Nevada~30K0.86×
21North Carolina~80K0.85×
22Arizona~50K0.83×
23Washington~50K0.83×
24Oregon~30K0.83×
25Delaware~7K0.82×
26Pennsylvania~90K0.80×
27New Mexico~10K0.79×
28Alaska~5K0.78×
29Georgia~80K0.77×
30Wisconsin~40K0.75×
31Louisiana~30K0.75×
32Indiana~40K0.68×
33Oklahoma~20K0.67×
34Utah~20K0.67×
35Kansas~20K0.67×
36Idaho~10K0.64×
37Montana~6K0.63×
38South Carolina~30K0.62×
39Ohio~60K0.61×
40Arkansas~20K0.61×
41Iowa~20K0.61×
42Kentucky~20K0.58×
43Nebraska~9K0.58×
44North Dakota~4K0.58×
45South Dakota~4K0.56×
46Minnesota~30K0.55×
47Michigan~40K0.54×
48West Virginia~8K0.54×
49Alabama~20K0.48×
50Mississippi~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Iberia (airline), United States
0.45×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iberia (airline) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iberia (airline) audience
#·InterestCategoryAffinity×
01MadridTravel & Leisure12.79×
02PetróleoCars & Mobility6.07×
03MonterreyTravel & Leisure5.63×
04UruguayTravel & Leisure5.37×
05ChileTravel & Leisure4.84×
06Mexico CityTravel & Leisure4.68×
07Buenos AiresTravel & Leisure4.64×
08SpainTravel & Leisure4.52×
09ArgentinaTravel & Leisure4.05×
10EuropeTravel & Leisure4.02×
11Spanish languagePolitics & Society3.67×
12Latin AmericaTravel & Leisure3.11×
13United AirlinesTravel & Leisure2.58×
14VideoMovies & TV2.33×
15American AirlinesTravel & Leisure2.33×
16BroadcastingMovies & TV2.27×
17FIFA World CupSports1.96×
18LeisureTravel & Leisure1.94×
19FIFA World Cup 2026Sports1.80×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iberia (airline) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iberia (airline) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
SpiritualityBALANCE1.59×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iberia (airline) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Sports ActivityPOWER1.01×
Early Adopter MentalityPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Iberia (airline)'s target market in United States?

Iberia (airline)'s target market in United States covers an estimated 3,181,297 people, concentrated in Florida and California.

02

What is the gender split and age of Iberia (airline) customers?

53.6% of the Iberia (airline) audience are female, 46.4% are male, with an average age of 41.2 years.

03

Which brands do Iberia (airline) fans like most?

Iberia (airline) fans show strongest brand affinity for Madrid (12.79×), FIFA World Cup 2026 (1.8×), and Spain (4.52×) over the country average.

04

Where do Iberia (airline) fans live in United States?

Iberia (airline) fans in United States are most concentrated in Florida (reach ~700K), California (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Iberia (airline) fans also like?

Beyond Iberia (airline) itself, the audience over-indexes on FIFA World Cup 2026 (1.8×), Spain (4.52×), Video (2.33×), and Europe (4.02×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Iberia (airline) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iberia (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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