A data profile of the people who buy, follow and care about Ecology in Portugal — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 1,455,166 people in Portugal.
The average Ecology fan in Portugal is 44.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Real property, BP, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Ecology audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ecology fan in Portugal is more female, around 44.1 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Ecology profile in Portugal.
58.2% are female, 41.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 44.1 |
| Estimated audience size | 1,455,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Ecology audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
Where the Ecology audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~30K | 1.06× | |
| 05 | Vila Real District | ~30K | 1.04× | |
| 06 | Évora District | ~30K | 1.03× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~40K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Coimbra District | ~70K | 0.96× | |
| 13 | Faro District | ~90K | 0.94× | |
| 14 | Leiria District | ~80K | 0.94× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Braga District | ~100K | 0.92× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Lisbon District | ~400K | 0.85× | |
| 19 | Porto District | ~300K | 0.82× | |
| 20 | Santarém District | ~60K | 0.82× |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.71× | ||
| 02 | TEZENIS | Fashion & Accessoires | 1.93× | ||
| 03 | BP | Cars & Mobility | 1.71× | ||
| 04 | JD Sports | Shopping | 1.66× | ||
| 05 | Philanthropy | Arts & Culture | 1.62× | ||
| 06 | EDreams | Travel & Leisure | 1.60× | ||
| 07 | Romance novels | Literature | 1.60× | ||
| 08 | Oysho | Fashion & Accessoires | 1.60× | ||
| 09 | Donation | Business & Career | 1.59× | ||
| 10 | Milan | Travel & Leisure | 1.58× | ||
| 11 | French cuisine | Food & Beverages | 1.58× | ||
| 12 | Rio Ave F.C. | Sports | 1.57× | ||
| 13 | Internet & Social Media | 1.55× | |||
| 14 | Efficient energy use | Technology & Electronics | 1.55× | ||
| 15 | Real property | Home & Garden | 1.53× | ||
| 16 | Charity and causes | Business & Career | 1.52× | ||
| 17 | Viral video | Internet & Social Media | 1.52× | ||
| 18 | Grocery store | Food & Beverages | 1.51× | ||
| 19 | First-person shooter games | Games | 1.50× | ||
| 20 | Massimo Dutti | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Sustainability | BALANCE | 1.38× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.96× |
Ecology has an estimated audience of 1,455,166 people in Portugal, concentrated in Lisbon District and Porto District.
58.2% of Ecology fans are female, 41.8% are male, with an average age of 44.1 years.
Ecology fans show strongest brand affinity for WhatsApp (1.55×), Real property (1.53×), and BP (1.71×) over the country average.
Ecology fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Ecology itself, the audience over-indexes on Real property (1.53×), BP (1.71×), Charity and causes (1.52×), and EDreams (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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