A data profile of the people who buy, follow and care about Ecology in Belgium — modelled from more than twelve digital signal sources. Ecology has an estimated audience of 1,261,187 people in Belgium.
Ecology has an estimated audience of 1,261,187 people in Belgium. 60.2% are female, 39.8% are male, average age 43.1. Top brand affinities: Organic food, Renewable energy, Innovation, Sustainable energy, Child development.
Top brand affinities include Organic food, Renewable energy, Innovation, with strongest over-indexing on Organic food (1.61× the country average).
Demographically, the Ecology audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Individualism.
The typical Ecology fan in Belgium is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Organic food.
The key figures that characterise the Ecology profile in Belgium.
60.2% are female, 39.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.1 |
| Estimated audience size | 1,261,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Ecology audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 7.4% |
| France | 6.6% |
The strongest cross-interests of the Ecology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long hair | Beauty & Wellness | 1.97× | ||
| 02 | Sustainable energy | Home & Garden | 1.94× | ||
| 03 | Renewable energy | Business & Career | 1.91× | ||
| 04 | COS | Shopping | 1.90× | ||
| 05 | Fair trade | Business & Career | 1.89× | ||
| 06 | Child development | Business & Career | 1.87× | ||
| 07 | Decoration | Home & Garden | 1.85× | ||
| 08 | Maisons du Monde | Home & Garden | 1.85× | ||
| 09 | Solar power | Home & Garden | 1.85× | ||
| 10 | French hip hop | Music & Radio | 1.84× | ||
| 11 | Innovation | Business & Career | 1.73× | ||
| 12 | Zero waste | Home & Garden | 1.71× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.66× | ||
| 14 | Uniqlo | Shopping | 1.63× | ||
| 15 | Organic food | Food & Beverages | 1.61× | ||
| 16 | Eurostar | Cars & Mobility | 1.56× | ||
| 17 | Self-love | Health | 1.56× | ||
| 18 | Retro style | Fashion & Accessoires | 1.55× | ||
| 19 | La Redoute | Shopping | 1.53× | ||
| 20 | Art film | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.63× | |
| Individualism | JOY | 1.36× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Social Media Usage | JOY | 1.00× | |
| Need for Security | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Ecology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.