Rascasse Audience Intelligence

Scandinavia Audience in France

A data profile of the people who buy, follow and care about Scandinavia in France — modelled from more than twelve digital signal sources. Scandinavia has an estimated audience of 1,159,908 people in France.

#56among Region in France#316among POI in France#388in Travel & Leisure

The average Scandinavia fan in France is 44.0 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Norway, Nordic countries, Ouest France, with strongest over-indexing on Norway (10.2× the country average).

Demographically, the Scandinavia audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Scandinavia fan in France is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Norway.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Scandinavia profile in France.

Audience size
1.2M
in France
Gender
59.8%♀
40.2% male
Age
44.0
average years
Country rank
#4015
POI in France
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scandinavia fans

59.8% are female, 40.2% are male, average age 44.0.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Scandinavia audience in France
MetricValue
Female59.8%
Male40.2%
Average age44.0
Estimated audience size1,159,908
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Scandinavia audience in France
Age bracketShare%
16-1910%
20-2917%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Scandinavia audience comes from France.

Worldwide audience distribution share by country for Scandinavia
CountryShare
Sweden10.4%
Germany9.1%
United States8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scandinavia audience in France is strongest.

Fig. 05

Top regions by affinity

Scandinavia fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~300K1.52×
02Provence-Alpes-Côte d'Azur~100K1.19×
03Auvergne-Rhône-Alpes~100K1.06×
04Occitanie~100K1.05×
05Grand Est~90K1.00×
06Corsica~6K1.00×
07Pays de la Loire~60K0.99×
08Normandy~50K0.97×
09Nouvelle-Aquitaine~100K0.95×
10Brittany~50K0.95×
11Bourgogne-Franche-Comté~40K0.91×
12Centre-Val de Loire~40K0.91×
13Hauts-de-France~90K0.90×
Fig. 06

Affinity by region

Affinity by region — Scandinavia, France
0.90×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scandinavia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scandinavia audience
#·InterestCategoryAffinity×
01OsloTravel & Leisure12.67×
02Nordic countriesTravel & Leisure10.37×
03NorwayTravel & Leisure10.20×
04Northern EuropePolitics & Society9.39×
05City of LondonTravel & Leisure2.24×
06RyanairTravel & Leisure2.15×
07SNCFCars & Mobility2.00×
08Le FigaroNews1.91×
09Le MondeNews1.89×
10BoursoramaBusiness & Career1.88×
11DeepLTechnology & Electronics1.82×
12Le ParisienNews1.80×
13Ouest FranceNews1.69×
14DoctolibHealth1.66×
15HotelsTravel & Leisure1.65×
16GeminiTechnology & Electronics1.63×
17YouTubeMovies & TV1.62×
18EngieHome & Garden1.54×
19VideoMovies & TV1.53×
20SoftwareTechnology & Electronics1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scandinavia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scandinavia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.21×
MindfulnessBALANCE1.75×
IndulgenceJOY1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scandinavia audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.18×
Price SensitivityPREMIUM1.18×
Luxury OrientationPREMIUM1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scandinavia have in France?

Scandinavia has an estimated audience of 1,159,908 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Scandinavia fans?

59.8% of Scandinavia fans are female, 40.2% are male, with an average age of 44.0 years.

03

Which brands do Scandinavia fans like most?

Scandinavia fans show strongest brand affinity for Norway (10.2×), Nordic countries (10.37×), and Ouest France (1.69×) over the country average.

04

Where do Scandinavia fans live in France?

Scandinavia fans in France are most concentrated in Île-de-France (reach ~300K), Auvergne-Rhône-Alpes (reach ~100K), and Occitanie (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scandinavia fans also like?

Beyond Scandinavia itself, the audience over-indexes on Nordic countries (10.37×), Ouest France (1.69×), Boursorama (1.88×), and Northern Europe (9.39×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in France

See Scandinavia audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Scandinavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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