A data profile of the people who buy, follow and care about Vintage in Finland — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 497,213 people in Finland.
Vintage has an estimated audience of 497,213 people in Finland. 75.7% are female, 24.3% are male, average age 43.5. Top brand affinities: Vintage clothing, Helsinki, Flea market, Stockmann, Gina Tricot.
Top brand affinities include Vintage clothing, Helsinki, Flea market, with strongest over-indexing on Vintage clothing (4.26× the country average).
Demographically, the Vintage audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Mindfulness.
The typical Vintage fan in Finland is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Vintage clothing.
The key figures that characterise the Vintage profile in Finland.
75.7% are female, 24.3% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 43.5 |
| Estimated audience size | 497,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Vintage audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.6% |
| China | 9.6% |
The strongest cross-interests of the Vintage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vintage clothing | Fashion & Accessoires | 4.26× | ||
| 02 | Art jewelry | Fashion & Accessoires | 3.90× | ||
| 03 | Luxury real estate | Business & Career | 2.92× | ||
| 04 | Abstract art | Arts & Culture | 2.69× | ||
| 05 | Flea market | Home & Garden | 2.68× | ||
| 06 | Wildlife photography | Technology & Electronics | 2.54× | ||
| 07 | Second-hand shop | Shopping | 2.50× | ||
| 08 | Fine-art photography | Technology & Electronics | 2.48× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.48× | ||
| 10 | Swimming pool | Sports | 2.30× | ||
| 11 | Modern art | Arts & Culture | 2.24× | ||
| 12 | Travel photography | Technology & Electronics | 2.16× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.95× | ||
| 14 | Helsinki | Travel & Leisure | 1.80× | ||
| 15 | Stockmann | Shopping | 1.78× | ||
| 16 | Local food | Food & Beverages | 1.74× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.66× | ||
| 18 | Flower | Home & Garden | 1.64× | ||
| 19 | Lindex | Fashion & Accessoires | 1.64× | ||
| 20 | Lunch | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.62× | |
| Mindfulness | BALANCE | 1.40× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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