A data profile of the people who buy, follow and care about Grote Markt in Belgium — modelled from more than twelve digital signal sources. Grote Markt has an estimated audience of 2,604,599 people in Belgium.
Grote Markt has an estimated audience of 2,604,599 people in Belgium. 58.3% are female, 41.7% are male, average age 42.7. Top brand affinities: Concerts, Music videos, Bars, Kinepolis, Desserts.
Top brand affinities include Concerts, Music videos, Bars, with strongest over-indexing on Concerts (2.62× the country average).
Demographically, the Grote Markt audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Grote Markt fan in Belgium is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for Concerts.
The key figures that characterise the Grote Markt profile in Belgium.
58.3% are female, 41.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.7 |
| Estimated audience size | 2,604,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Grote Markt audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 56.7% |
| Netherlands | 37.7% |
| Germany | 2.2% |
The strongest cross-interests of the Grote Markt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.62× | ||
| 02 | L'Équipe | Sports | 2.08× | ||
| 03 | Romance novels | Literature | 1.89× | ||
| 04 | Music videos | Music & Radio | 1.80× | ||
| 05 | Musical film | Movies & TV | 1.67× | ||
| 06 | Volunteering | Politics & Society | 1.65× | ||
| 07 | Cultural heritage | Politics & Society | 1.65× | ||
| 08 | Performing arts | Business & Career | 1.63× | ||
| 09 | Bars | Travel & Leisure | 1.62× | ||
| 10 | Movie theater | Movies & TV | 1.62× | ||
| 11 | Pizza | Food & Beverages | 1.60× | ||
| 12 | Creative Commons | Technology & Electronics | 1.60× | ||
| 13 | Dinner | Food & Beverages | 1.57× | ||
| 14 | Ibiza | Travel & Leisure | 1.56× | ||
| 15 | Kinepolis | Movies & TV | 1.55× | ||
| 16 | New York City | Travel & Leisure | 1.55× | ||
| 17 | Drawing | Home & Garden | 1.53× | ||
| 18 | Running | Sports | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.51× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.25× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.87× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Grote Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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