A data profile of the people who buy, follow and care about AFAS Dome in Belgium — modelled from more than twelve digital signal sources. AFAS Dome has an estimated audience of 2,067,435 people in Belgium.
AFAS Dome has an estimated audience of 2,067,435 people in Belgium. 53.7% are female, 46.3% are male, average age 44.0. Top brand affinities: Luxembourg, City of Brussels, Germany, Concerts, Music videos.
Top brand affinities include Luxembourg, City of Brussels, Germany, with strongest over-indexing on Luxembourg (1.87× the country average).
Demographically, the AFAS Dome audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Tradition, Patriotism.
The typical AFAS Dome fan in Belgium is balanced, around 44.0 years old, with strong Tradition tendencies and a notable affinity for Luxembourg.
The key figures that characterise the AFAS Dome profile in Belgium.
53.7% are female, 46.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.0 |
| Estimated audience size | 2,067,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide AFAS Dome audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 82.5% |
| Netherlands | 14.6% |
| France | 1.0% |
The strongest cross-interests of the AFAS Dome audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 1.88× | ||
| 02 | Luxembourg | Travel & Leisure | 1.87× | ||
| 03 | City of Brussels | Travel & Leisure | 1.85× | ||
| 04 | Germany | Travel & Leisure | 1.75× | ||
| 05 | Romance novels | Literature | 1.65× | ||
| 06 | Crossword | Games | 1.65× | ||
| 07 | Musical film | Movies & TV | 1.63× | ||
| 08 | Pizza | Food & Beverages | 1.60× | ||
| 09 | Cultural heritage | Politics & Society | 1.60× | ||
| 10 | Music videos | Music & Radio | 1.59× | ||
| 11 | Lodging | Travel & Leisure | 1.57× | ||
| 12 | Volunteering | Politics & Society | 1.57× | ||
| 13 | Greece | Travel & Leisure | 1.57× | ||
| 14 | Baggage | Fashion & Accessoires | 1.57× | ||
| 15 | Dinner | Food & Beverages | 1.56× | ||
| 16 | Creative Commons | Technology & Electronics | 1.55× | ||
| 17 | Kinepolis | Movies & TV | 1.54× | ||
| 18 | Freelancer | Business & Career | 1.53× | ||
| 19 | Amsterdam | Travel & Leisure | 1.52× | ||
| 20 | Social media marketing | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.22× | |
| Patriotism | CONSERVATISM | 1.22× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| DIY Mentality | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for AFAS Dome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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