A data profile of the people who buy, follow and care about Grote Markt in Netherlands — modelled from more than twelve digital signal sources. Grote Markt has an estimated audience of 1,729,486 people in Netherlands.
Grote Markt has an estimated audience of 1,729,486 people in Netherlands. 57.8% are female, 42.2% are male, average age 43.6. Top brand affinities: Shopping and fashion, De Telegraaf, Concerts, Marco Borsato, Walking.
Top brand affinities include Shopping and fashion, De Telegraaf, Concerts, with strongest over-indexing on Shopping and fashion (1.64× the country average).
Demographically, the Grote Markt audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Extroversion.
The typical Grote Markt fan in Netherlands is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Grote Markt profile in Netherlands.
57.8% are female, 42.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 43.6 |
| Estimated audience size | 1,729,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Grote Markt audience comes from Netherlands.
| Country | Share |
|---|---|
| Belgium | 56.7% |
| Netherlands | 37.7% |
| Germany | 2.2% |
The strongest cross-interests of the Grote Markt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nico Hülkenberg | Sports | 2.96× | ||
| 02 | Contemporary classical music | Music & Radio | 2.64× | ||
| 03 | Film score | Music & Radio | 2.21× | ||
| 04 | Concerts | Music & Radio | 2.18× | ||
| 05 | Love & Sex | Kids & Family | 2.17× | ||
| 06 | Sting (musician) | Music & Radio | 1.95× | ||
| 07 | Ticketmaster | Travel & Leisure | 1.78× | ||
| 08 | Real estate broker | Home & Garden | 1.74× | ||
| 09 | Sustainable products | Politics & Society | 1.74× | ||
| 10 | Freeware | Technology & Electronics | 1.74× | ||
| 11 | Game consoles | Technology & Electronics | 1.73× | ||
| 12 | Amsterdam Dance Event | Music & Radio | 1.67× | ||
| 13 | De Telegraaf | News | 1.66× | ||
| 14 | Shopping and fashion | Shopping | 1.64× | ||
| 15 | Isabel Van Gelder | Music & Radio | 1.62× | ||
| 16 | Walking | Sports | 1.60× | ||
| 17 | Refrigerator | Home & Garden | 1.59× | ||
| 18 | Sunweb | Travel & Leisure | 1.52× | ||
| 19 | Marco Borsato | Music & Radio | 1.50× | ||
| 20 | Livemusic | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.28× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.85× | |
| Creativity | OPEN | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Grote Markt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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