A data profile of the people who buy, follow and care about Volkswagen in Portugal — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 1,419,497 people in Portugal.
Volkswagen has an estimated audience of 1,419,497 people in Portugal. 34.0% are female, 66.0% are male, average age 43.4. Top brand affinities: SUVs, Bus, Electric car, Peugeot, Hybrids.
Top brand affinities include SUVs, Bus, Electric car, with strongest over-indexing on SUVs (1.58× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Volkswagen fan in Portugal is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
The key figures that characterise the Volkswagen profile in Portugal.
34.0% are female, 66.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 43.4 |
| Estimated audience size | 1,419,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Volkswagen audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Citroën | Cars & Mobility | 1.96× | ||
| 02 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 03 | Peugeot | Cars & Mobility | 1.86× | ||
| 04 | Bus | Cars & Mobility | 1.85× | ||
| 05 | Nissan | Cars & Mobility | 1.84× | ||
| 06 | Renault | Cars & Mobility | 1.81× | ||
| 07 | Toyota | Cars & Mobility | 1.77× | ||
| 08 | Used Cars | Cars & Mobility | 1.76× | ||
| 09 | Hybrids | Cars & Mobility | 1.74× | ||
| 10 | Munich | Travel & Leisure | 1.74× | ||
| 11 | Electric car | Cars & Mobility | 1.67× | ||
| 12 | Automotive design | Business & Career | 1.65× | ||
| 13 | Used car | Cars & Mobility | 1.63× | ||
| 14 | Road | Travel & Leisure | 1.63× | ||
| 15 | Tire | Cars & Mobility | 1.62× | ||
| 16 | SUVs | Cars & Mobility | 1.58× | ||
| 17 | Global Positioning System | Technology & Electronics | 1.56× | ||
| 18 | Trucks | Cars & Mobility | 1.56× | ||
| 19 | Solar energy | Home & Garden | 1.55× | ||
| 20 | Mercedes-Benz | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Family Orientation | CONSERVATISM | 1.04× | |
| Patriotism | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.61× | |
| Individualism | JOY | 0.67× | |
| Mindfulness | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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