A data profile of the people who buy, follow and care about Invention in United Kingdom — modelled from more than twelve digital signal sources. Invention has an estimated audience of 5,210,271 people in United Kingdom.
The average Invention fan in United Kingdom is 41.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (4.06× the country average).
Demographically, the Invention audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Invention fan in United Kingdom is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Invention profile in United Kingdom.
48.1% are female, 51.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 41.7 |
| Estimated audience size | 5,210,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Invention audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
Where the Invention audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.98× | |
| 02 | Northern Ireland | ~300K | 1.91× | |
| 03 | Scotland | ~800K | 1.69× | |
| 04 | England | ~4M | 1.25× | |
| 05 | North East | ~200K | 0.80× | |
| 06 | East Midlands | ~300K | 0.76× | |
| 07 | West Midlands | ~200K | 0.75× | |
| 08 | Yorkshire and the Humber | ~300K | 0.74× | |
| 09 | South West | ~300K | 0.72× | |
| 10 | South East | ~500K | 0.69× | |
| 11 | East of England | ~300K | 0.69× | |
| 12 | North West | ~400K | 0.67× |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.06× | ||
| 02 | Air pollution | Health | 3.48× | ||
| 03 | Esso | Cars & Mobility | 3.45× | ||
| 04 | Sketch comedy | Movies & TV | 2.94× | ||
| 05 | Risk management | Business & Career | 2.92× | ||
| 06 | Solar energy | Home & Garden | 2.91× | ||
| 07 | Political science | Business & Career | 2.72× | ||
| 08 | Adoption | Kids & Family | 2.55× | ||
| 09 | Betfair | Games | 2.42× | ||
| 10 | Satire | Literature | 2.37× | ||
| 11 | Mobile home | Cars & Mobility | 2.35× | ||
| 12 | Motorhome | Cars & Mobility | 2.35× | ||
| 13 | Forestry | Home & Garden | 2.34× | ||
| 14 | Refrigerator | Home & Garden | 2.23× | ||
| 15 | BP | Cars & Mobility | 2.14× | ||
| 16 | William Hill (bookmaker) | Games | 1.98× | ||
| 17 | Hobby | Home & Garden | 1.95× | ||
| 18 | Internet & Social Media | 1.87× | |||
| 19 | Innovation | Business & Career | 1.83× | ||
| 20 | Distilled beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.44× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Community Orientation | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Invention has an estimated audience of 5,210,271 people in United Kingdom, concentrated in England and Scotland.
48.1% of Invention fans are female, 51.9% are male, with an average age of 41.7 years.
Invention fans show strongest brand affinity for Wikipedia (4.06×), Esso (3.45×), and Hobby (1.95×) over the country average.
Invention fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~800K), and Wales (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Invention itself, the audience over-indexes on Esso (3.45×), Hobby (1.95×), Solar energy (2.91×), and Betfair (2.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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