Invention Audience in Italy
Invention has an estimated audience of 8,791,771 people in Italy. 45.8% are female, 54.2% are male, average age 43.0. Top brand affinities: Ipercoop, Leggo, AutoScout24, Giorgia Meloni, Dentistry.
Top brand affinities include Ipercoop, Leggo, AutoScout24, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Invention audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Business & Career · Type: Topic
Demographics of Invention fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.0 |
| Estimated audience size | 8,791,771 |
Audience persona
The typical Invention fan in Italy is balanced, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Ipercoop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 4.69× | News |
| AutoScout24 | 3.11× | Cars & Mobility |
| Giorgia Meloni | 4.08× | Politics & Society |
| Dentistry | 4.16× | Business & Career |
| General practitioner | 3.96× | Health |
| Solar energy | 2.88× | Home & Garden |
| ANSA.it | 4.69× | News |
| Tattoos | 1.77× | Fashion & Accessoires |
| Risotto | 4.69× | Food & Beverages |
| Borsa Italiana | 1.74× | Business & Career |
| Rose | 3.44× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Subito.it | 1.66× | Shopping |
| Doctor of Medicine | 3.13× | Business & Career |
| Instant messaging | 1.85× | Internet & Social Media |
| SUVs | 1.53× | Cars & Mobility |
| Marco Travaglio | 4.69× | Movies & TV |
| Used car | 2.1× | Cars & Mobility |
| Škoda Auto | 1.96× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.13 |
| Extroversion | THRILL | 1.1 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
See Invention audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.