A data profile of the people who buy, follow and care about Invention in Italy — modelled from more than twelve digital signal sources. Invention has an estimated audience of 8,791,771 people in Italy.
Invention has an estimated audience of 8,791,771 people in Italy. 45.8% are female, 54.2% are male, average age 43.0. Top brand affinities: Wikipedia, AutoScout24, WhatsApp, Personal finance, Satire.
Top brand affinities include Wikipedia, AutoScout24, WhatsApp, with strongest over-indexing on Wikipedia (4.12× the country average).
Demographically, the Invention audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Invention fan in Italy is balanced, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Invention profile in Italy.
45.8% are female, 54.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.0 |
| Estimated audience size | 8,791,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Invention audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Clube de Portugal | Sports | 4.69× | ||
| 02 | Improvisation | Music & Radio | 4.24× | ||
| 03 | Wikipedia | Internet & Social Media | 4.12× | ||
| 04 | New Testament | Politics & Society | 3.62× | ||
| 05 | Satire | Literature | 3.24× | ||
| 06 | AutoScout24 | Cars & Mobility | 2.82× | ||
| 07 | Solar energy | Home & Garden | 2.71× | ||
| 08 | Mediaset | Technology & Electronics | 2.55× | ||
| 09 | General practitioner | Health | 2.44× | ||
| 10 | HVAC | Home & Garden | 2.19× | ||
| 11 | Champagne | Food & Beverages | 1.98× | ||
| 12 | Internet & Social Media | 1.88× | |||
| 13 | Genetics | Kids & Family | 1.88× | ||
| 14 | Innovation | Business & Career | 1.85× | ||
| 15 | Personal finance | Business & Career | 1.83× | ||
| 16 | Borsa Italiana | Business & Career | 1.79× | ||
| 17 | Volunteering | Politics & Society | 1.76× | ||
| 18 | Electronics | Technology & Electronics | 1.70× | ||
| 19 | Milk | Food & Beverages | 1.69× | ||
| 20 | Singer-songwriter | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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