A data profile of the people who buy, follow and care about Invention in Brazil — modelled from more than twelve digital signal sources. Invention has an estimated audience of 7,370,534 people in Brazil.
Invention has an estimated audience of 7,370,534 people in Brazil. 49.6% are female, 50.4% are male, average age 36.4. Top brand affinities: Seleção Brasileira, Borussia Dortmund, Air pollution, Rick and Morty, Toy Story (franchise).
Top brand affinities include Seleção Brasileira, Borussia Dortmund, Air pollution, with strongest over-indexing on Seleção Brasileira (1.51× the country average).
Demographically, the Invention audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Invention fan in Brazil is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Invention profile in Brazil.
49.6% are female, 50.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.4 |
| Estimated audience size | 7,370,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Invention audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transformers (toy line) | Kids & Family | 4.67× | ||
| 02 | Nottingham Forest | Sports | 4.67× | ||
| 03 | RB Leipzig | Sports | 4.67× | ||
| 04 | Bayer 04 Leverkusen | Sports | 4.67× | ||
| 05 | Air pollution | Health | 4.66× | ||
| 06 | Toy Story (franchise) | Movies & TV | 4.31× | ||
| 07 | Elizabeth Olsen | Movies & TV | 4.08× | ||
| 08 | Borussia Dortmund | Sports | 4.07× | ||
| 09 | Germany | Travel & Leisure | 3.65× | ||
| 10 | Rick and Morty | Movies & TV | 3.33× | ||
| 11 | Spanish language | Politics & Society | 2.36× | ||
| 12 | Public transport | Cars & Mobility | 1.86× | ||
| 13 | Google Maps | Internet & Social Media | 1.85× | ||
| 14 | Michael Jackson | Music & Radio | 1.76× | ||
| 15 | BTS | Music & Radio | 1.76× | ||
| 16 | Real property | Home & Garden | 1.62× | ||
| 17 | MSN | News | 1.61× | ||
| 18 | Telecommunication | Technology & Electronics | 1.53× | ||
| 19 | Microsoft | Technology & Electronics | 1.52× | ||
| 20 | Seleção Brasileira | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.66× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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