A data profile of the people who buy, follow and care about Invention in Argentina — modelled from more than twelve digital signal sources. Invention has an estimated audience of 1,510,438 people in Argentina.
Invention has an estimated audience of 1,510,438 people in Argentina. 57.9% are female, 42.1% are male, average age 40.7. Top brand affinities: Do it yourself (DIY), Solar energy, Virtual reality, SEAT, TAG Heuer.
Top brand affinities include Do it yourself (DIY), Solar energy, Virtual reality, with strongest over-indexing on Do it yourself (DIY) (1.59× the country average).
Demographically, the Invention audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
The typical Invention fan in Argentina is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Invention profile in Argentina.
57.9% are female, 42.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.7 |
| Estimated audience size | 1,510,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Invention audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 6.7% |
| Brazil | 5.7% |
The strongest cross-interests of the Invention audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar energy | Home & Garden | 1.90× | ||
| 02 | G-Shock | Fashion & Accessoires | 1.69× | ||
| 03 | Hyundai Santa Fe | Cars & Mobility | 1.69× | ||
| 04 | SEAT | Cars & Mobility | 1.68× | ||
| 05 | Cubism | Arts & Culture | 1.67× | ||
| 06 | Antique car | Cars & Mobility | 1.62× | ||
| 07 | Breitling | Fashion & Accessoires | 1.62× | ||
| 08 | TAG Heuer | Fashion & Accessoires | 1.61× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 10 | Virtual reality | Technology & Electronics | 1.58× | ||
| 11 | Wearable technology | Technology & Electronics | 1.57× | ||
| 12 | Volkswagen Caddy | Cars & Mobility | 1.57× | ||
| 13 | Audi TT | Cars & Mobility | 1.56× | ||
| 14 | Casio | Fashion & Accessoires | 1.53× | ||
| 15 | Hublot | Fashion & Accessoires | 1.53× | ||
| 16 | Ford Mondeo | Cars & Mobility | 1.53× | ||
| 17 | Ford Mustang | Cars & Mobility | 1.52× | ||
| 18 | Audi Q5 | Cars & Mobility | 1.52× | ||
| 19 | Home insurance | Business & Career | 1.51× | ||
| 20 | Hyundai Tucson | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Invention. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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