A data profile of the people who buy, follow and care about La Dépêche du Midi in France — modelled from more than twelve digital signal sources. La Dépêche du Midi has an estimated audience of 3,243,735 people in France.
The average La Dépêche du Midi fan in France is 42.2 years old, more female, and lives primarily in Occitanie.
The audience is concentrated in Occitanie, Nouvelle-Aquitaine, Île-de-France.
Top brand affinities include Consumer electronics, Broadcast journalism, Clothing, with strongest over-indexing on Consumer electronics (2.92× the country average).
Demographically, the La Dépêche du Midi audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Dépêche du Midi fan in France is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the La Dépêche du Midi profile in France.
55.5% are female, 44.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 42.2 |
| Estimated audience size | 3,243,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide La Dépêche du Midi audience comes from France.
| Country | Share |
|---|---|
| France | 95.4% |
| Belgium | 1.4% |
| Spain | 1.2% |
Where the La Dépêche du Midi audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~2.5M | 9.65× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.67× | |
| 03 | Corsica | ~5K | 0.34× | |
| 04 | Île-de-France | ~200K | 0.28× | |
| 05 | Provence-Alpes-Côte d'Azur | ~50K | 0.22× | |
| 06 | Auvergne-Rhône-Alpes | ~80K | 0.20× | |
| 07 | Centre-Val de Loire | ~20K | 0.19× | |
| 08 | Brittany | ~30K | 0.17× | |
| 09 | Bourgogne-Franche-Comté | ~20K | 0.16× | |
| 10 | Normandy | ~20K | 0.15× | |
| 11 | Pays de la Loire | ~20K | 0.14× | |
| 12 | Grand Est | ~30K | 0.12× | |
| 13 | Hauts-de-France | ~30K | 0.10× |
The strongest cross-interests of the La Dépêche du Midi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Khabar | News | 16.97× | ||
| 02 | Broadcast journalism | Movies & TV | 16.81× | ||
| 03 | Government | Politics & Society | 7.66× | ||
| 04 | News broadcasting | Business & Career | 4.45× | ||
| 05 | Rachida Dati | Politics & Society | 3.47× | ||
| 06 | Online newspaper | News | 3.35× | ||
| 07 | Consumer electronics | Technology & Electronics | 2.92× | ||
| 08 | Clothing | Fashion & Accessoires | 2.82× | ||
| 09 | Nice Matin | News | 2.56× | ||
| 10 | Ouest France | News | 2.51× | ||
| 11 | Météo-France | News | 2.50× | ||
| 12 | Design | Home & Garden | 2.48× | ||
| 13 | La Centrale | Cars & Mobility | 2.44× | ||
| 14 | Google News | News | 2.15× | ||
| 15 | Fitness and wellness | Sports | 2.06× | ||
| 16 | Canada | Travel & Leisure | 1.96× | ||
| 17 | Doctolib | Health | 1.69× | ||
| 18 | Shopping and fashion | Shopping | 1.67× | ||
| 19 | Beverages | Food & Beverages | 1.64× | ||
| 20 | Boursorama | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Need for Security | CONSERVATISM | 1.80× | |
| Community Orientation | OPEN | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Creativity | OPEN | 1.18× | |
| Sports Activity | POWER | 1.20× |
La Dépêche du Midi has an estimated audience of 3,243,735 people in France, concentrated in Occitanie and Nouvelle-Aquitaine.
55.5% of La Dépêche du Midi fans are female, 44.5% are male, with an average age of 42.2 years.
La Dépêche du Midi fans show strongest brand affinity for Consumer electronics (2.92×), Broadcast journalism (16.81×), and Clothing (2.82×) over the country average.
La Dépêche du Midi fans in France are most concentrated in Occitanie (reach ~2.5M), Nouvelle-Aquitaine (reach ~500K), and Île-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond La Dépêche du Midi itself, the audience over-indexes on Broadcast journalism (16.81×), Clothing (2.82×), Ouest France (2.51×), and Design (2.48×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Dépêche du Midi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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