Springfield, Illinois Audience in United States

Springfield, Illinois logo

Springfield, Illinois has an estimated audience of 637,781 people in United States. 59.2% are female, 40.8% are male, average age 42.5. Top regions: Ohio, Missouri, California. Top brand affinities: Tuscany, John Stuart Mill, Julio Cesar Chavez Jr., Fist of Legend, Finding Your Roots.

The average Springfield, Illinois fan in United States is 42.5 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Missouri, California. Top brand affinities include Tuscany, John Stuart Mill, Julio Cesar Chavez Jr., with strongest over-indexing on Tuscany (4.41× the country average). Demographically, the Springfield, Illinois audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Springfield, Illinois fans

Demographic split for Springfield, Illinois audience in United States
MetricValue
Female59.2%
Male40.8%
Average age42.5
Estimated audience size637,781

Audience persona

The typical Springfield, Illinois fan in United States is more female, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Springfield, Illinois in United States
RegionReachAffinity
Ohio44,9102.29×
Missouri41,9994.09×
California40,0360.57×
Illinois36,4891.72×
Texas34,7050.63×
Massachusetts31,8132.53×
Florida29,3440.68×
New York24,4700.69×
Virginia22,7601.47×
Pennsylvania20,9720.98×
New Jersey15,3660.95×
Tennessee15,0471.18×
Georgia13,7550.7×
North Carolina12,8450.67×
Michigan12,7250.76×
Maryland10,8490.99×
Arizona10,0750.77×
Oregon9,8341.35×
Indiana9,4040.81×
Connecticut9,3531.46×
Washington7,8250.61×
Kentucky7,8060.98×
Wisconsin7,5720.79×
Colorado7,3530.73×
South Carolina6,8030.71×
Oklahoma6,7590.95×
Arkansas6,5211.24×
Alabama6,3810.72×
Minnesota6,2350.68×
Louisiana6,1490.75×
Kansas6,0501.2×
Iowa4,2310.81×
Utah3,7230.65×
Mississippi3,6970.7×
Nebraska3,1690.99×
Nevada3,0300.49×
New Hampshire2,6221.04×
Idaho2,4530.77×
Washington, District of Columbia2,4401.27×
West Virginia2,2870.77×
New Mexico2,1150.66×
Vermont2,0571.84×
Maine1,8180.8×
Rhode Island1,4460.71×
Montana1,4390.81×
South Dakota1,2730.86×
Alaska1,1270.83×
Delaware1,0330.59×
Hawaii1,0100.37×
North Dakota8050.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Springfield, Illinois audience
BrandAffinityCategory
Tuscany4.41×Travel & Leisure
John Stuart Mill7.84×Politics & Society
Julio Cesar Chavez Jr.2.31×Sports
Fist of Legend6.86×Movies & TV
Finding Your Roots1.51×Movies & TV
Bus Driver (video game)1.99×Games
Tito Puente, Jr.3.71×Music & Radio
JTB Corporation3.13×Business & Career
John Key1.73×Politics & Society
Junior Chamber International1.7×Politics & Society
Jbc1.67×Kids & Family
D3.js4.67×Technology & Electronics
Left fielder1.79×
Jamnalal Bajaj Institute of Management Studies1.54×Business & Career
JC1.64×
JBoss (company)1.52×
Brive-la-Gaillarde1.83×
Ponte Milvio1.92×Travel & Leisure
Ubrique1.9×Travel & Leisure
JS Kairouan5.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Springfield, Illinois audience
TraitClusterScore
Community OrientationOPEN1.4
Price SensitivityPREMIUM1.25
Need for SecurityCONSERVATISM1.16
Family OrientationCONSERVATISM1.13
DIY MentalityTHRILL1.12
IndividualismJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Springfield, Illinois
CountryShare
United States91.8%
United Kingdom2.9%
Italy1.3%

See Springfield, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Springfield, Illinois have in United States?

Springfield, Illinois has an estimated audience of 637,781 people in United States, concentrated in Ohio and Missouri.

What is the gender split and age of Springfield, Illinois fans?

59.2% of Springfield, Illinois fans are female, 40.8% are male, with an average age of 42.5 years.

Which brands do Springfield, Illinois fans like most?

Springfield, Illinois fans show strongest brand affinity for Tuscany (4.41×), John Stuart Mill (7.84×), and Julio Cesar Chavez Jr. (2.31×) over the country average.

Where do Springfield, Illinois fans live in United States?

Springfield, Illinois fans in United States are most concentrated in Ohio (reach 44,910), Missouri (reach 41,999), and California (reach 40,036). These three regions account for the largest share of the active audience.

What other brands do Springfield, Illinois fans also like?

Beyond Springfield, Illinois itself, the audience over-indexes on John Stuart Mill (7.84×), Julio Cesar Chavez Jr. (2.31×), Fist of Legend (6.86×), and Finding Your Roots (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Springfield, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.