Finding Your Roots Audience in United States

Finding Your Roots logo

Finding Your Roots has an estimated audience of 585,580 people in United States. 58.9% are female, 41.1% are male, average age 46.8. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, 3D printing, Whataburger, Natural rubber, Collectable.

The average Finding Your Roots fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, 3D printing, Whataburger, with strongest over-indexing on Urban Outfitters (4.51× the country average). Demographically, the Finding Your Roots audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of Finding Your Roots fans

Demographic split for Finding Your Roots audience in United States
MetricValue
Female58.9%
Male41.1%
Average age46.8
Estimated audience size585,580

Audience persona

The typical Finding Your Roots fan in United States is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Finding Your Roots in United States
RegionReachAffinity
California58,1060.9×
Texas34,6700.69×
New York33,7411.03×
Florida28,9730.73×
Illinois21,4291.1×
Ohio21,1001.17×
Pennsylvania20,8771.06×
Michigan19,4801.27×
North Carolina16,5470.94×
Georgia15,6990.87×
Virginia14,8891.04×
Arizona13,9361.17×
New Jersey13,8500.93×
Massachusetts13,5431.17×
Washington12,9351.1×
Maryland11,8891.18×
Wisconsin11,6571.32×
Missouri11,0591.17×
Minnesota10,7211.28×
Indiana10,2980.96×
Tennessee9,6390.82×
Colorado9,2141×
Oregon9,0891.35×
Alabama8,5551.05×
South Carolina8,4340.96×
Oklahoma7,0961.09×
Kentucky6,8040.93×
Connecticut6,6531.13×
Louisiana5,8000.77×
Iowa5,1401.07×
Kansas4,4140.96×
Utah4,2280.81×
Arkansas4,0550.84×
Nevada4,0540.72×
Mississippi3,4800.72×
New Mexico3,0831.05×
Maine2,9961.43×
Idaho2,8530.97×
Nebraska2,7610.94×
New Hampshire2,5581.11×
West Virginia2,3970.88×
Washington, District of Columbia1,9311.1×
Hawaii1,8850.75×
Delaware1,8411.14×
Rhode Island1,8380.99×
Vermont1,4241.38×
Montana1,4190.87×
Alaska1,2250.98×
South Dakota9420.7×
North Dakota8570.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Finding Your Roots audience
BrandAffinityCategory
Urban Outfitters4.51×Shopping
3D printing3.33×Technology & Electronics
Whataburger2.14×Food & Beverages
Natural rubber2.33×Cars & Mobility
Collectable1.78×Kids & Family
Minnesota1.8×Travel & Leisure
Nationality1.95×Politics & Society
Pillow1.65×Home & Garden
Home staging4.01×Home & Garden
Elsword11.67×Games
Urban horticulture2.53×Home & Garden
Jingoism1.51×Politics & Society
REC TEC Grills12.89×Sports
Steampunk3.27×Fashion & Accessoires
Nebraska Cornhuskers football2.28×Sports
JDSU1.78×Business & Career
Nipsey Hussle3.36×Music & Radio
South Asian cuisine4.74×Food & Beverages
Justice1.52×Politics & Society
Riedel (glass manufacturer)13.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Finding Your Roots audience
TraitClusterScore
PatriotismCONSERVATISM2.7
SustainabilityBALANCE2.57
Risk AppetiteTHRILL2.43
Community OrientationOPEN1.96
SpiritualityBALANCE1.69
Luxury OrientationPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Finding Your Roots
CountryShare
United States72.2%
United Kingdom7.0%
Canada5.0%

See Finding Your Roots audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does Finding Your Roots have in United States?

Finding Your Roots has an estimated audience of 585,580 people in United States, concentrated in California and Texas.

What is the gender split and age of Finding Your Roots fans?

58.9% of Finding Your Roots fans are female, 41.1% are male, with an average age of 46.8 years.

Which brands do Finding Your Roots fans like most?

Finding Your Roots fans show strongest brand affinity for Urban Outfitters (4.51×), 3D printing (3.33×), and Whataburger (2.14×) over the country average.

Where do Finding Your Roots fans live in United States?

Finding Your Roots fans in United States are most concentrated in California (reach 58,106), Texas (reach 34,670), and New York (reach 33,741). These three regions account for the largest share of the active audience.

What other brands do Finding Your Roots fans also like?

Beyond Finding Your Roots itself, the audience over-indexes on 3D printing (3.33×), Whataburger (2.14×), Natural rubber (2.33×), and Collectable (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Finding Your Roots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.