Rascasse Audience Intelligence

Finding Your Roots Audience in United States

A data profile of the people who buy, follow and care about Finding Your Roots in United States — modelled from more than twelve digital signal sources. Finding Your Roots has an estimated audience of 581,724 people in United States.

#8among Documentary in United States#2889among Movie / TV Show / Series in United States#6223in Movies & TV

The average Finding Your Roots fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Oscar De La Hoya, Sustainable energy, Renewable energy, with strongest over-indexing on Oscar De La Hoya (69.46× the country average).

Demographically, the Finding Your Roots audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Finding Your Roots fan in United States is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Oscar De La Hoya.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finding Your Roots profile in United States.

Audience size
582K
in United States
Gender
58.9%♀
41.1% male
Age
46.8
average years
Country rank
#33425
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finding Your Roots viewers

58.9% are female, 41.1% are male, average age 46.8.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Finding Your Roots audience in United States
MetricValue
Female58.9%
Male41.1%
Average age46.8
Estimated audience size581,724
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Finding Your Roots audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4923%
50+41%
Fig. 04

Worldwide distribution

71.8%

of the worldwide Finding Your Roots audience comes from United States.

Worldwide audience distribution share by country for Finding Your Roots
CountryShare
United States71.8%
United Kingdom6.9%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finding Your Roots audience in United States is strongest.

Fig. 05

Top regions by affinity

Finding Your Roots fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.40×
02Vermont~1K1.35×
03Oregon~9K1.33×
04Wisconsin~10K1.28×
05Michigan~20K1.23×
06Minnesota~10K1.23×
07Maryland~10K1.20×
08Massachusetts~10K1.16×
09Missouri~10K1.14×
10Washington, District of Columbia~2K1.13×
11Delaware~2K1.13×
12Connecticut~7K1.11×
13New Hampshire~3K1.10×
14Ohio~20K1.09×
15Washington~10K1.08×
16Oklahoma~7K1.08×
17Iowa~5K1.06×
18Virginia~20K1.05×
19New Mexico~3K1.05×
20Pennsylvania~20K1.04×
21Illinois~20K1.04×
22Arizona~10K1.03×
23Alaska~1K1.03×
24New York~30K1.02×
25Rhode Island~2K1.02×
26Kansas~5K0.98×
27Nebraska~3K0.98×
28North Carolina~20K0.96×
29Colorado~9K0.96×
30Alabama~8K0.96×
31Indiana~10K0.95×
32South Carolina~8K0.95×
33Idaho~3K0.95×
34New Jersey~10K0.93×
35Montana~2K0.93×
36Kentucky~7K0.92×
37West Virginia~3K0.92×
38North Dakota~1K0.88×
39Louisiana~7K0.87×
40South Dakota~1K0.87×
41California~60K0.86×
42Arkansas~4K0.86×
43Georgia~20K0.85×
44Tennessee~10K0.83×
45Utah~4K0.83×
46Hawaii~2K0.83×
47Mississippi~4K0.80×
48Florida~30K0.73×
49Nevada~4K0.73×
50Texas~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Finding Your Roots, United States
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finding Your Roots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finding Your Roots audience
#·InterestCategoryAffinity×
01Oscar De La HoyaSports69.46×
02Langston HughesLiterature19.23×
03Jean-Michel BasquiatArts & Culture19.09×
04FAO SchwarzShopping15.73×
05Thandie NewtonMovies & TV11.67×
06The Wizard of OzMovies & TV11.67×
0723andMeHealth10.88×
08Sustainable energyHome & Garden9.72×
09Late-night talk showMovies & TV8.95×
10Renewable energyBusiness & Career6.98×
11QVCMovies & TV6.63×
12Weather forecastingHome & Garden5.50×
13Robert RedfordMovies & TV4.46×
14FedExBusiness & Career4.43×
15True DetectiveMovies & TV4.19×
16PBSMovies & TV4.01×
17Discount storesShopping3.14×
18Mortgage loansBusiness & Career2.54×
19AirbnbTravel & Leisure2.28×
20PinterestInternet & Social Media2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finding Your Roots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finding Your Roots audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.38×
SustainabilityBALANCE3.29×
IndividualismJOY2.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finding Your Roots audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
ExtroversionTHRILL0.72×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Finding Your Roots have in United States?

Finding Your Roots has an estimated audience of 581,724 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Finding Your Roots viewers?

58.9% of Finding Your Roots fans are female, 41.1% are male, with an average age of 46.8 years.

03

Which brands do Finding Your Roots fans like most?

Finding Your Roots fans show strongest brand affinity for Oscar De La Hoya (69.46×), Sustainable energy (9.72×), and Renewable energy (6.98×) over the country average.

04

Where do Finding Your Roots fans live in United States?

Finding Your Roots fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Finding Your Roots fans also like?

Beyond Finding Your Roots itself, the audience over-indexes on Sustainable energy (9.72×), Renewable energy (6.98×), QVC (6.63×), and FedEx (4.43×) compared to the United States average.

Appendix

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See Finding Your Roots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Finding Your Roots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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