Tuscany Audience in United States

Tuscany has an estimated audience of 1,541,926 people in United States. 70.8% are female, 29.2% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: CVS Pharmacy, Renovation, Local food, Cocktail, Standup paddleboarding.

The average Tuscany fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CVS Pharmacy, Renovation, Local food, with strongest over-indexing on CVS Pharmacy (3.46× the country average). Demographically, the Tuscany audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Tuscany fans

Demographic split for Tuscany audience in United States
MetricValue
Female70.8%
Male29.2%
Average age42.6
Estimated audience size1,541,926

Audience persona

The typical Tuscany fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for CVS Pharmacy.

Top regions in United States

Top regions ranked by reach for Tuscany in United States
RegionReachAffinity
California212,2321.25×
Texas137,8891.04×
Florida130,1851.25×
New York126,0731.46×
New Jersey63,5861.62×
Illinois60,5261.18×
Pennsylvania53,4801.03×
Georgia51,6651.09×
North Carolina42,9970.93×
Virginia42,3151.13×
Ohio41,3860.87×
Massachusetts40,0131.32×
Washington37,8311.22×
Michigan31,6140.78×
Utah30,0642.18×
Colorado29,8861.23×
Arizona29,5980.94×
Nevada25,9321.74×
Maryland25,8090.97×
Connecticut23,9491.55×
Tennessee23,0990.75×
Wisconsin21,7700.94×
Alabama21,4170.99×
Missouri21,1890.85×
Indiana20,0170.71×
South Carolina19,9710.86×
Minnesota19,4510.88×
Oregon17,4300.99×
Kentucky17,2560.89×
Louisiana15,5560.78×
Oklahoma12,1960.71×
Kansas9,5090.78×
Iowa9,4840.75×
Arkansas9,3800.74×
Idaho7,5220.97×
Washington, District of Columbia6,5581.42×
Mississippi6,4290.51×
Hawaii6,3560.96×
West Virginia6,0460.84×
New Hampshire5,9920.99×
Nebraska5,9350.77×
New Mexico5,8770.76×
Rhode Island5,7061.16×
Maine5,1680.94×
Montana3,9890.93×
Delaware3,3150.78×
Vermont2,8131.04×
Alaska2,4640.75×
South Dakota2,0620.58×
North Dakota1,7410.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tuscany audience
BrandAffinityCategory
CVS Pharmacy3.46×Shopping
Renovation1.56×Home & Garden
Local food1.69×Food & Beverages
Cocktail1.53×Food & Beverages
Standup paddleboarding2.97×Sports
Louis Vuitton1.84×Fashion & Accessoires
Bakery1.67×Food & Beverages
Fine art1.58×Business & Career
New England Patriots1.8×Sports
Museum1.51×Arts & Culture
Adventure travel1.55×Travel & Leisure
Non-alcoholic beverage2.15×Food & Beverages
Business class2.61×Travel & Leisure
Art exhibition1.91×Arts & Culture
First-time buyer1.62×Shopping
Organic farming1.56×Food & Beverages
Backpacking (travel)2.24×Travel & Leisure
Detroit Tigers1.64×Sports
FC Barcelona1.56×Sports
Chicago Bears1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tuscany audience
TraitClusterScore
Quality AwarenessPREMIUM2.61
TravellingTHRILL2.36
Sports ActivityPOWER2.18
Luxury OrientationPREMIUM2.04
Career OrientationPOWER1.57
Healthy LifestyleBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Tuscany
CountryShare
Italy57.0%
United States10.5%
Brazil3.6%

See Tuscany audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Tuscany have in United States?

Tuscany has an estimated audience of 1,541,926 people in United States, concentrated in California and Texas.

What is the gender split and age of Tuscany fans?

70.8% of Tuscany fans are female, 29.2% are male, with an average age of 42.6 years.

Which brands do Tuscany fans like most?

Tuscany fans show strongest brand affinity for CVS Pharmacy (3.46×), Renovation (1.56×), and Local food (1.69×) over the country average.

Where do Tuscany fans live in United States?

Tuscany fans in United States are most concentrated in California (reach 212,232), Texas (reach 137,889), and Florida (reach 130,185). These three regions account for the largest share of the active audience.

What other brands do Tuscany fans also like?

Beyond Tuscany itself, the audience over-indexes on Renovation (1.56×), Local food (1.69×), Cocktail (1.53×), and Standup paddleboarding (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tuscany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.