A data profile of the people who buy, follow and care about Tuscany in Italy — modelled from more than twelve digital signal sources. Tuscany has an estimated audience of 8,367,472 people in Italy.
Tuscany has an estimated audience of 8,367,472 people in Italy. 54.9% are female, 45.1% are male, average age 39.8. Top brand affinities: Nonprofit organization, ACF Fiorentina, Traditional medicine, Private equity, Garden centre.
Top brand affinities include Nonprofit organization, ACF Fiorentina, Traditional medicine, with strongest over-indexing on Nonprofit organization (1.53× the country average).
Demographically, the Tuscany audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Tuscany fan in Italy is balanced, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Tuscany profile in Italy.
54.9% are female, 45.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 39.8 |
| Estimated audience size | 8,367,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Tuscany audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 57.0% |
| United States | 10.5% |
| Brazil | 3.6% |
The strongest cross-interests of the Tuscany audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.89× | ||
| 02 | Traditional medicine | Health | 1.82× | ||
| 03 | Hotel Ibis | Travel & Leisure | 1.74× | ||
| 04 | Private equity | Business & Career | 1.69× | ||
| 05 | Sofitel | Travel & Leisure | 1.69× | ||
| 06 | Luc Besson | Movies & TV | 1.68× | ||
| 07 | Cabernet Sauvignon | Food & Beverages | 1.67× | ||
| 08 | New York Mets | Sports | 1.65× | ||
| 09 | Chardonnay | Food & Beverages | 1.63× | ||
| 10 | Butcher | Food & Beverages | 1.62× | ||
| 11 | Garden centre | Home & Garden | 1.61× | ||
| 12 | Fulham F.C. | Sports | 1.59× | ||
| 13 | B&B Italia | Home & Garden | 1.59× | ||
| 14 | Birra Moretti | Food & Beverages | 1.57× | ||
| 15 | Cyndi Lauper | Music & Radio | 1.56× | ||
| 16 | ACF Fiorentina | Sports | 1.55× | ||
| 17 | Tampa Bay Rays | Sports | 1.55× | ||
| 18 | Nonprofit organization | Politics & Society | 1.53× | ||
| 19 | Granada CF | Sports | 1.53× | ||
| 20 | Minnesota Vikings | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.52× | |
| Risk Appetite | THRILL | 0.56× | |
| Indulgence | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tuscany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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