Rascasse Audience Intelligence

Tuscany Audience in Germany

A data profile of the people who buy, follow and care about Tuscany in Germany — modelled from more than twelve digital signal sources. Tuscany has an estimated audience of 393,340 people in Germany.

#1275among POI in Germany#1119in Travel & Leisure

The average Tuscany fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tour de France, Robert Redford, Non-alcoholic beverage, with strongest over-indexing on Tour de France (3.48× the country average).

Demographically, the Tuscany audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tuscany fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Tour de France.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tuscany profile in Germany.

Audience size
393K
in Germany
Gender
62.4%♀
37.6% male
Age
38.8
average years
Country rank
#14202
POI in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tuscany fans

62.4% are female, 37.6% are male, average age 38.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Tuscany audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age38.8
Estimated audience size393,340
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Tuscany audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3922%
40-4925%
50+15%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Tuscany audience comes from Germany.

Worldwide audience distribution share by country for Tuscany
CountryShare
Italy57.0%
United States10.5%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tuscany audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tuscany fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.43×
02Bayern~90K1.37×
03Hessen~30K1.15×
04Nordrhein-Westfalen~90K1.10×
05Rheinland-Pfalz~20K1.10×
06Sachsen~20K1.10×
07Hamburg~9K1.01×
08Thüringen~10K0.97×
09Niedersachsen~40K0.96×
10Saarland~5K0.94×
11Berlin~20K0.91×
12Schleswig-Holstein~10K0.88×
13Brandenburg~10K0.82×
14Bremen~3K0.80×
15Sachsen-Anhalt~8K0.79×
16Mecklenburg-Vorpommern~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Tuscany, Germany
0.76×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tuscany audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tuscany audience
#·InterestCategoryAffinity×
01Bologna F.C. 1909Sports7.69×
02Non-alcoholic beverageFood & Beverages5.26×
03Robert RedfordMovies & TV3.62×
04Mineral waterFood & Beverages3.51×
05Tour de FranceSports3.48×
06A.S. RomaSports3.48×
07Wizz AirTravel & Leisure3.32×
08Day spaBeauty & Wellness2.95×
09SkyscannerTravel & Leisure2.63×
10EasyJetTravel & Leisure2.58×
11Garden furnitureHome & Garden2.24×
12TrivagoTravel & Leisure2.19×
13Public transportCars & Mobility2.17×
14RyanairTravel & Leisure2.07×
15PastryFood & Beverages1.95×
16FressnapfShopping1.91×
17EurowingsTravel & Leisure1.71×
18Efficient energy useTechnology & Electronics1.68×
19Online newspaperNews1.67×
20LufthansaTravel & Leisure1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tuscany audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tuscany audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
Quality AwarenessPREMIUM1.96×
TravellingTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tuscany audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
ExtroversionTHRILL0.64×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tuscany have in Germany?

Tuscany has an estimated audience of 393,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tuscany fans?

62.4% of Tuscany fans are female, 37.6% are male, with an average age of 38.8 years.

03

Which brands do Tuscany fans like most?

Tuscany fans show strongest brand affinity for Tour de France (3.48×), Robert Redford (3.62×), and Non-alcoholic beverage (5.26×) over the country average.

04

Where do Tuscany fans live in Germany?

Tuscany fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tuscany fans also like?

Beyond Tuscany itself, the audience over-indexes on Robert Redford (3.62×), Non-alcoholic beverage (5.26×), Ryanair (2.07×), and Skyscanner (2.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Tuscany audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tuscany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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