Tuscany Audience in Germany
Tuscany has an estimated audience of 393,340 people in Germany. 62.4% are female, 37.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Natural rubber, Pillow, Jack White.
The average Tuscany fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Natural rubber, with strongest over-indexing on Artistic inspiration (1.78× the country average). Demographically, the Tuscany audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Tuscany fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.8 |
| Estimated audience size | 393,340 |
Audience persona
The typical Tuscany fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,063 | 1.14× |
| Bayern | 88,703 | 1.4× |
| Baden-Württemberg | 78,962 | 1.47× |
| Niedersachsen | 37,220 | 0.97× |
| Hessen | 34,908 | 1.16× |
| Rheinland-Pfalz | 22,027 | 1.12× |
| Sachsen | 21,556 | 1.12× |
| Berlin | 15,370 | 0.87× |
| Schleswig-Holstein | 12,270 | 0.87× |
| Brandenburg | 9,571 | 0.78× |
| Thüringen | 9,483 | 0.95× |
| Hamburg | 9,134 | 1.03× |
| Sachsen-Anhalt | 7,824 | 0.77× |
| Mecklenburg-Vorpommern | 5,263 | 0.7× |
| Saarland | 4,381 | 0.91× |
| Bremen | 2,476 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.78× | Arts & Culture |
| Progressive rock | 2.04× | Music & Radio |
| Natural rubber | 2.92× | Cars & Mobility |
| Pillow | 1.89× | Home & Garden |
| Jack White | 1.65× | Movies & TV |
| Mothercare | 1.6× | Kids & Family |
| Minestrone | 1.56× | Food & Beverages |
| Sixx | 1.9× | Movies & TV |
| Free University of Berlin | 1.87× | Business & Career |
| Islamism | 2.84× | Politics & Society |
| Catania | 4.37× | Travel & Leisure |
| Rhodiola | 4.28× | Health |
| Socialist Federal Republic of Yugoslavia | 1.9× | Politics & Society |
| McGregor, Iowa | 3.18× | Shopping |
| Public speaking | 2.14× | Politics & Society |
| Caprivi Strip | 3.46× | |
| Parma | 1.97× | Travel & Leisure |
| JDM Cars | 2.49× | Cars & Mobility |
| Cadaqués | 3.42× | Travel & Leisure |
| Orson Welles | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.59 |
| Travelling | THRILL | 2.36 |
| Quality Awareness | PREMIUM | 2.06 |
| Design Affinity | PREMIUM | 2.05 |
| Sustainability | BALANCE | 1.89 |
| Sports Activity | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 57.0% |
| United States | 10.5% |
| Brazil | 3.6% |
See Tuscany audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Tuscany have in Germany?
Tuscany has an estimated audience of 393,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tuscany fans?
62.4% of Tuscany fans are female, 37.6% are male, with an average age of 38.8 years.
Which brands do Tuscany fans like most?
Tuscany fans show strongest brand affinity for Artistic inspiration (1.78×), Progressive rock (2.04×), and Natural rubber (2.92×) over the country average.
Where do Tuscany fans live in Germany?
Tuscany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,063), Bayern (reach 88,703), and Baden-Württemberg (reach 78,962). These three regions account for the largest share of the active audience.
What other brands do Tuscany fans also like?
Beyond Tuscany itself, the audience over-indexes on Progressive rock (2.04×), Natural rubber (2.92×), Pillow (1.89×), and Jack White (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tuscany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.