Winemaking Audience in United States

Winemaking has an estimated audience of 3,699,737 people in United States. 62.4% are female, 37.6% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, Kia Sportage.

The average Winemaking fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.45× the country average). Demographically, the Winemaking audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Winemaking fans

Demographic split for Winemaking audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.5
Estimated audience size3,699,737

Audience persona

The typical Winemaking fan in United States is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Winemaking in United States
RegionReachAffinity
California866,4132.13×
Texas224,2070.7×
New York187,0380.9×
Florida173,8940.69×
Pennsylvania125,2191.01×
Illinois116,4850.95×
Ohio108,1090.95×
Virginia96,5881.07×
North Carolina95,5240.86×
Washington94,2551.27×
Michigan81,7920.85×
New Jersey77,2830.82×
Oregon76,8431.81×
Georgia74,2920.65×
Arizona72,1640.96×
Kentucky66,7421.44×
Massachusetts54,9040.75×
Tennessee49,4780.67×
Indiana49,0300.73×
Colorado47,9170.82×
Missouri45,2230.76×
Maryland42,1670.66×
South Carolina40,7370.73×
Wisconsin38,5370.69×
Alabama38,0020.74×
Minnesota37,3010.7×
Nevada33,3580.93×
Louisiana32,6600.68×
Connecticut30,5380.82×
Oklahoma27,9240.68×
Arkansas24,4750.8×
Utah20,8320.63×
Idaho19,8361.07×
Iowa18,8350.62×
Mississippi18,3660.6×
New Mexico18,2550.98×
Kansas17,5060.6×
Hawaii16,7191.05×
West Virginia15,1620.88×
Alaska15,1311.91×
Nebraska13,2530.71×
Montana13,1901.29×
South Dakota13,0191.52×
Washington, District of Columbia13,0011.17×
Vermont12,8541.98×
North Dakota12,6761.67×
New Hampshire12,4930.86×
Wyoming12,2652.24×
Rhode Island12,0641.02×
Maine12,0560.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winemaking audience
BrandAffinityCategory
Google Maps8.45×Internet & Social Media
Capital One8.11×Business & Career
Indeed.com7.35×Business & Career
Circle K10.63×Shopping
Kia Sportage29.25×Cars & Mobility
Enterprise Rent-A-Car8.16×Cars & Mobility
CarGurus7.27×Cars & Mobility
Wine tasting8.61×Food & Beverages
DeviantArt7.13×Internet & Social Media
Diane Keaton6.14×Movies & TV
Google News5.77×News
Beetlejuice4.33×Movies & TV
ICloud8.22×Technology & Electronics
AccuWeather5.65×Home & Garden
Aaron Rodgers5.6×Sports
DuckDuckGo7.79×Internet & Social Media
Apple Store6.67×Shopping
Houston Astros7.06×Sports
Pierce Brosnan10.32×Movies & TV
Khan Academy6.97×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winemaking audience
TraitClusterScore
Design AffinityPREMIUM2.71
IndulgenceJOY2.34
Luxury OrientationPREMIUM1.97
SustainabilityBALANCE1.89
TravellingTHRILL1.8
DIY MentalityTHRILL1.7

Worldwide distribution

Worldwide audience distribution share by country for Winemaking
CountryShare
United States25.2%
Italy10.1%
China5.3%

See Winemaking audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Winemaking have in United States?

Winemaking has an estimated audience of 3,699,737 people in United States, concentrated in California and Texas.

What is the gender split and age of Winemaking fans?

62.4% of Winemaking fans are female, 37.6% are male, with an average age of 42.5 years.

Which brands do Winemaking fans like most?

Winemaking fans show strongest brand affinity for Google Maps (8.45×), Capital One (8.11×), and Indeed.com (7.35×) over the country average.

Where do Winemaking fans live in United States?

Winemaking fans in United States are most concentrated in California (reach 866,413), Texas (reach 224,207), and New York (reach 187,038). These three regions account for the largest share of the active audience.

What other brands do Winemaking fans also like?

Beyond Winemaking itself, the audience over-indexes on Capital One (8.11×), Indeed.com (7.35×), Circle K (10.63×), and Kia Sportage (29.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.