Rascasse Audience Intelligence

Winemaking Audience in United States

A data profile of the people who buy, follow and care about Winemaking in United States — modelled from more than twelve digital signal sources. Winemaking has an estimated audience of 3,699,737 people in United States.

#4516among Topic in United States#552in Food & Beverages

The average Winemaking fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wine tasting, Kate Bosworth, Naked Wines, with strongest over-indexing on Wine tasting (8.02× the country average).

Demographically, the Winemaking audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winemaking fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Wine tasting.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winemaking profile in United States.

Audience size
3.7M
in United States
Gender
62.4%♀
37.6% male
Age
42.5
average years
Country rank
#8597
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winemaking fans

62.4% are female, 37.6% are male, average age 42.5.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Winemaking audience in United States
MetricValue
Female62.4%
Male37.6%
Average age42.5
Estimated audience size3,699,737
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Winemaking audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Winemaking audience comes from United States.

Worldwide audience distribution share by country for Winemaking
CountryShare
United States25.2%
Italy10.1%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winemaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Winemaking fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.86×
02Oregon~60K1.40×
03Vermont~8K1.23×
04Washington~90K1.18×
05North Dakota~9K1.18×
06Alaska~9K1.16×
07South Dakota~10K1.12×
08Kentucky~50K1.08×
09Montana~10K1.08×
10Rhode Island~10K1.03×
11Delaware~10K1.03×
12Idaho~20K1.02×
13Washington, District of Columbia~10K1.02×
14Hawaii~20K1.01×
15Maine~10K1.00×
16West Virginia~20K0.99×
17New Hampshire~10K0.99×
18Virginia~90K0.98×
19New Mexico~20K0.98×
20Nebraska~20K0.97×
21Illinois~100K0.96×
22Nevada~30K0.96×
23Arizona~70K0.95×
24Arkansas~30K0.95×
25Connecticut~30K0.94×
26Mississippi~30K0.94×
27Kansas~30K0.93×
28Iowa~30K0.92×
29Pennsylvania~100K0.91×
30North Carolina~100K0.91×
31Colorado~50K0.91×
32Louisiana~40K0.91×
33Ohio~100K0.90×
34South Carolina~50K0.90×
35Oklahoma~40K0.90×
36Massachusetts~60K0.89×
37Alabama~50K0.89×
38Utah~30K0.89×
39New York~200K0.88×
40Indiana~60K0.88×
41Wisconsin~50K0.88×
42Missouri~50K0.87×
43Michigan~80K0.86×
44New Jersey~80K0.86×
45Tennessee~60K0.86×
46Minnesota~50K0.86×
47Maryland~50K0.84×
48Georgia~90K0.83×
49Florida~200K0.79×
50Texas~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Winemaking, United States
0.77×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winemaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winemaking audience
#·InterestCategoryAffinity×
01ColumboMovies & TV20.00×
02Porter AirlinesTravel & Leisure20.00×
03AmarettoFood & Beverages20.00×
04Kate BosworthMovies & TV19.58×
05MerlotFood & Beverages14.72×
06Sauvignon blancFood & Beverages14.38×
07Stephen LangMovies & TV13.22×
08Naked WinesFood & Beverages12.07×
09Pinot noirFood & Beverages10.64×
10Wine tastingFood & Beverages8.02×
11Kelly OsbourneMusic & Radio5.98×
12Gina CaranoMovies & TV5.51×
13White wineFood & Beverages5.36×
14Sparkling wineFood & Beverages5.34×
15ChampagneFood & Beverages4.84×
16Red wineFood & Beverages4.74×
17Total Wine & MoreFood & Beverages4.31×
18VineyardFood & Beverages3.50×
19Trader Joe'sShopping2.17×
20Planet FitnessSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winemaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winemaking audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.23×
Design AffinityPREMIUM1.90×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winemaking audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winemaking have in United States?

Winemaking has an estimated audience of 3,699,737 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Winemaking fans?

62.4% of Winemaking fans are female, 37.6% are male, with an average age of 42.5 years.

03

Which brands do Winemaking fans like most?

Winemaking fans show strongest brand affinity for Wine tasting (8.02×), Kate Bosworth (19.58×), and Naked Wines (12.07×) over the country average.

04

Where do Winemaking fans live in United States?

Winemaking fans in United States are most concentrated in California (reach ~800K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Winemaking fans also like?

Beyond Winemaking itself, the audience over-indexes on Kate Bosworth (19.58×), Naked Wines (12.07×), Columbo (20×), and Kelly Osbourne (5.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Winemaking audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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