Winemaking Audience in Germany
Winemaking has an estimated audience of 406,304 people in Germany. 53.6% are female, 46.4% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Unique Gifts, Haberler, Calf raises, Nurse education.
The average Winemaking fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Unique Gifts, Haberler, with strongest over-indexing on Goes (2.43× the country average). Demographically, the Winemaking audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Winemaking fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.8 |
| Estimated audience size | 406,304 |
Audience persona
The typical Winemaking fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 63,828 | 0.98× |
| Nordrhein-Westfalen | 62,489 | 0.7× |
| Baden-Württemberg | 55,544 | 1× |
| Niedersachsen | 39,418 | 1× |
| Sachsen | 28,076 | 1.41× |
| Rheinland-Pfalz | 23,913 | 1.17× |
| Hessen | 22,945 | 0.74× |
| Brandenburg | 17,514 | 1.39× |
| Berlin | 17,255 | 0.95× |
| Thüringen | 13,176 | 1.27× |
| Sachsen-Anhalt | 12,677 | 1.2× |
| Schleswig-Holstein | 10,387 | 0.71× |
| Mecklenburg-Vorpommern | 9,151 | 1.18× |
| Hamburg | 8,318 | 0.91× |
| Bremen | 2,976 | 0.86× |
| Saarland | 2,614 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.43× | Travel & Leisure |
| Unique Gifts | 2.02× | Shopping |
| Haberler | 1.67× | News |
| Calf raises | 12.91× | Sports |
| Nurse education | 2.96× | Kids & Family |
| Picnic | 3.81× | Kids & Family |
| Collectable | 1.59× | Kids & Family |
| Birthday Gifts | 1.64× | Kids & Family |
| Sixx | 2.95× | Movies & TV |
| Cachorro | 3.02× | Pets & Animals |
| Bank account | 2.32× | Business & Career |
| Regional styles of Mexican music | 5.38× | Music & Radio |
| Corona (band) | 1.63× | Music & Radio |
| Icon (magazine) | 1.62× | Arts & Culture |
| Gambela, Ethiopia | 13.69× | Travel & Leisure |
| Eco Friendly Living | 2.13× | Home & Garden |
| Samanyolu Haber | 2.49× | Movies & TV |
| Hypertext | 1.58× | Technology & Electronics |
| Cynthia Erivo | 2.27× | Movies & TV |
| Nationality | 1.56× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.44 |
| Design Affinity | PREMIUM | 2.41 |
| Travelling | THRILL | 2.21 |
| Quality Awareness | PREMIUM | 2.07 |
| Sustainability | BALANCE | 2.04 |
| DIY Mentality | THRILL | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 10.1% |
| China | 5.3% |
See Winemaking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Winemaking have in Germany?
Winemaking has an estimated audience of 406,304 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Winemaking fans?
53.6% of Winemaking fans are female, 46.4% are male, with an average age of 40.8 years.
Which brands do Winemaking fans like most?
Winemaking fans show strongest brand affinity for Goes (2.43×), Unique Gifts (2.02×), and Haberler (1.67×) over the country average.
Where do Winemaking fans live in Germany?
Winemaking fans in Germany are most concentrated in Bayern (reach 63,828), Nordrhein-Westfalen (reach 62,489), and Baden-Württemberg (reach 55,544). These three regions account for the largest share of the active audience.
What other brands do Winemaking fans also like?
Beyond Winemaking itself, the audience over-indexes on Unique Gifts (2.02×), Haberler (1.67×), Calf raises (12.91×), and Nurse education (2.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.