Winemaking Audience in Germany
Winemaking has an estimated audience of 406,304 people in Germany. 53.6% are female, 46.4% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Google Flights, Gourmet Foods, Wine cellar, Eataly, Livemusic.
The average Winemaking fan in Germany is 40.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Google Flights, Gourmet Foods, Wine cellar, with strongest over-indexing on Google Flights (10.95× the country average). Demographically, the Winemaking audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Winemaking fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.8 |
| Estimated audience size | 406,304 |
Audience persona
The typical Winemaking fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 63,828 | 0.98× |
| Nordrhein-Westfalen | 62,489 | 0.7× |
| Baden-Württemberg | 55,544 | 1× |
| Niedersachsen | 39,418 | 1× |
| Sachsen | 28,076 | 1.41× |
| Rheinland-Pfalz | 23,913 | 1.17× |
| Hessen | 22,945 | 0.74× |
| Brandenburg | 17,514 | 1.39× |
| Berlin | 17,255 | 0.95× |
| Thüringen | 13,176 | 1.27× |
| Sachsen-Anhalt | 12,677 | 1.2× |
| Schleswig-Holstein | 10,387 | 0.71× |
| Mecklenburg-Vorpommern | 9,151 | 1.18× |
| Hamburg | 8,318 | 0.91× |
| Bremen | 2,976 | 0.86× |
| Saarland | 2,614 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Flights | 10.95× | Travel & Leisure |
| Gourmet Foods | 9× | Food & Beverages |
| Wine cellar | 11.03× | Food & Beverages |
| Eataly | 26.97× | Food & Beverages |
| Livemusic | 4.28× | Music & Radio |
| Real property | 5.79× | Home & Garden |
| Tagesschau | 2.42× | Movies & TV |
| Sparkling wine | 6.65× | Food & Beverages |
| Spiegel Online | 2.47× | News |
| Bollinger | 35.13× | Food & Beverages |
| Hennessy | 13.69× | Food & Beverages |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Local food | 3.32× | Food & Beverages |
| Pets | 1.79× | Pets & Animals |
| Modern architecture | 3.41× | Arts & Culture |
| Skyscanner | 4.13× | Travel & Leisure |
| Airbnb | 2.31× | Travel & Leisure |
| Phoenix Reisen | 7.89× | Travel & Leisure |
| Fast food | 2.66× | Food & Beverages |
| Renovation | 2.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.44 |
| Design Affinity | PREMIUM | 2.41 |
| Travelling | THRILL | 2.21 |
| Quality Awareness | PREMIUM | 2.07 |
| Sustainability | BALANCE | 2.04 |
| DIY Mentality | THRILL | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Italy | 10.1% |
| China | 5.3% |
See Winemaking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Winemaking have in Germany?
Winemaking has an estimated audience of 406,304 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Winemaking fans?
53.6% of Winemaking fans are female, 46.4% are male, with an average age of 40.8 years.
Which brands do Winemaking fans like most?
Winemaking fans show strongest brand affinity for Google Flights (10.95×), Gourmet Foods (9×), and Wine cellar (11.03×) over the country average.
Where do Winemaking fans live in Germany?
Winemaking fans in Germany are most concentrated in Bayern (reach 63,828), Nordrhein-Westfalen (reach 62,489), and Baden-Württemberg (reach 55,544). These three regions account for the largest share of the active audience.
What other brands do Winemaking fans also like?
Beyond Winemaking itself, the audience over-indexes on Gourmet Foods (9×), Wine cellar (11.03×), Eataly (26.97×), and Livemusic (4.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Winemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.