Rascasse Audience Intelligence

Winemaking Audience in Germany

A data profile of the people who buy, follow and care about Winemaking in Germany — modelled from more than twelve digital signal sources. Winemaking has an estimated audience of 406,304 people in Germany.

#5235among Topic in Germany#682in Food & Beverages

The average Winemaking fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Gourmet Foods, Eataly, with strongest over-indexing on Google Flights (9.11× the country average).

Demographically, the Winemaking audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Winemaking fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Google Flights.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winemaking profile in Germany.

Audience size
406K
in Germany
Gender
53.6%♀
46.4% male
Age
40.8
average years
Country rank
#13858
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winemaking fans

53.6% are female, 46.4% are male, average age 40.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Winemaking audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age40.8
Estimated audience size406,304
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Winemaking audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Winemaking audience comes from Germany.

Worldwide audience distribution share by country for Winemaking
CountryShare
United States25.2%
Italy10.1%
China5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winemaking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Winemaking fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.44×
02Thüringen~10K1.28×
03Brandenburg~20K1.27×
04Sachsen-Anhalt~10K1.15×
05Rheinland-Pfalz~20K1.10×
06Mecklenburg-Vorpommern~8K1.09×
07Bremen~4K1.05×
08Niedersachsen~40K0.95×
09Saarland~5K0.95×
10Baden-Württemberg~50K0.94×
11Hamburg~8K0.91×
12Bayern~60K0.90×
13Berlin~20K0.89×
14Schleswig-Holstein~10K0.84×
15Hessen~20K0.75×
16Nordrhein-Westfalen~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Winemaking, Germany
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winemaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winemaking audience
#·InterestCategoryAffinity×
01EatalyFood & Beverages30.21×
02MerlotFood & Beverages21.98×
03Sauvignon blancFood & Beverages19.67×
04HennessyFood & Beverages18.37×
05Wine cellarFood & Beverages12.07×
06White wineFood & Beverages9.53×
07Google FlightsTravel & Leisure9.11×
08Gourmet FoodsFood & Beverages8.52×
09Sparkling wineFood & Beverages8.04×
10Wine tastingFood & Beverages5.97×
11VineyardFood & Beverages5.84×
12ChampagneFood & Beverages5.21×
13Red wineFood & Beverages4.87×
14SkyscannerTravel & Leisure4.05×
15Crime fictionLiterature3.66×
16First-time buyerShopping3.58×
17FocusNews2.87×
18Müller (company)Food & Beverages2.22×
19TagesschauMovies & TV2.13×
20Netto Marken-DiscountShopping1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winemaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winemaking audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.98×
Quality AwarenessPREMIUM2.13×
TravellingTHRILL2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winemaking audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Family OrientationCONSERVATISM0.85×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winemaking have in Germany?

Winemaking has an estimated audience of 406,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Winemaking fans?

53.6% of Winemaking fans are female, 46.4% are male, with an average age of 40.8 years.

03

Which brands do Winemaking fans like most?

Winemaking fans show strongest brand affinity for Google Flights (9.11×), Gourmet Foods (8.52×), and Eataly (30.21×) over the country average.

04

Where do Winemaking fans live in Germany?

Winemaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Winemaking fans also like?

Beyond Winemaking itself, the audience over-indexes on Gourmet Foods (8.52×), Eataly (30.21×), Wine cellar (12.07×), and White wine (9.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Winemaking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Winemaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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