Buying a House Audience in Germany
Buying a House has an estimated audience of 234,592 people in Germany. 64.4% are female, 35.6% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Product design, Progressive rock, Gil Ofarim, Figure painting (hobby), Natural rubber.
The average Buying a House fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Product design, Progressive rock, Gil Ofarim, with strongest over-indexing on Product design (4.68× the country average). Demographically, the Buying a House audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Buying a House fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 32.9 |
| Estimated audience size | 234,592 |
Audience persona
The typical Buying a House fan in Germany is more female, around 32.9 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 14,270 | 0.28× |
| Berlin | 13,904 | 1.33× |
| Bayern | 11,735 | 0.31× |
| Baden-Württemberg | 10,109 | 0.32× |
| Hessen | 9,547 | 0.53× |
| Sachsen-Anhalt | 9,176 | 1.51× |
| Thüringen | 8,399 | 1.4× |
| Rheinland-Pfalz | 7,682 | 0.65× |
| Mecklenburg-Vorpommern | 7,566 | 1.69× |
| Brandenburg | 7,442 | 1.02× |
| Niedersachsen | 7,038 | 0.31× |
| Sachsen | 7,003 | 0.61× |
| Schleswig-Holstein | 6,893 | 0.82× |
| Bremen | 6,749 | 3.36× |
| Hamburg | 4,536 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.68× | Business & Career |
| Progressive rock | 2.9× | Music & Radio |
| Gil Ofarim | 1.65× | Music & Radio |
| Figure painting (hobby) | 4.79× | Arts & Culture |
| Natural rubber | 2.33× | Cars & Mobility |
| Nurse education | 2× | Kids & Family |
| Business English | 1.87× | Business & Career |
| Meals on Wheels | 6.79× | Food & Beverages |
| Cachorro | 1.99× | Pets & Animals |
| Algebra | 6.76× | Business & Career |
| Celtic punk | 4.75× | Music & Radio |
| Ipekyol | 2.25× | Shopping |
| Janitor | 3.17× | Home & Garden |
| Calf raises | 5.35× | Sports |
| Building insulation | 2.17× | Home & Garden |
| Rhodiola | 4.73× | Health |
| Anton Corbijn | 5.69× | Arts & Culture |
| Information sensitivity | 2.6× | Technology & Electronics |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Judge Dredd (film) | 3.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.67 |
| Sustainability | BALANCE | 2.56 |
| Design Affinity | PREMIUM | 2.36 |
| Luxury Orientation | PREMIUM | 1.9 |
| DIY Mentality | THRILL | 1.76 |
| Risk Appetite | THRILL | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 9.1% |
| Sweden | 8.6% |
See Buying a House audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Buying a House have in Germany?
Buying a House has an estimated audience of 234,592 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Buying a House fans?
64.4% of Buying a House fans are female, 35.6% are male, with an average age of 32.9 years.
Which brands do Buying a House fans like most?
Buying a House fans show strongest brand affinity for Product design (4.68×), Progressive rock (2.9×), and Gil Ofarim (1.65×) over the country average.
Where do Buying a House fans live in Germany?
Buying a House fans in Germany are most concentrated in Nordrhein-Westfalen (reach 14,270), Berlin (reach 13,904), and Bayern (reach 11,735). These three regions account for the largest share of the active audience.
What other brands do Buying a House fans also like?
Beyond Buying a House itself, the audience over-indexes on Progressive rock (2.9×), Gil Ofarim (1.65×), Figure painting (hobby) (4.79×), and Natural rubber (2.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buying a House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.