Information sensitivity Audience in Germany
Information sensitivity has an estimated audience of 311,477 people in Germany. 36.8% are female, 63.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Litter box, Urban Outfitters, Minestrone, Eindhoven.
The average Information sensitivity fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Litter box, Urban Outfitters, with strongest over-indexing on Progressive rock (3.91× the country average). Demographically, the Information sensitivity audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Information sensitivity fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 41.0 |
| Estimated audience size | 311,477 |
Audience persona
The typical Information sensitivity fan in Germany is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,416 | 1.02× |
| Bayern | 55,105 | 1.1× |
| Baden-Württemberg | 39,112 | 0.92× |
| Niedersachsen | 28,721 | 0.95× |
| Hessen | 25,246 | 1.06× |
| Berlin | 13,801 | 0.99× |
| Rheinland-Pfalz | 10,829 | 0.69× |
| Sachsen | 10,166 | 0.67× |
| Hamburg | 8,351 | 1.19× |
| Schleswig-Holstein | 8,054 | 0.72× |
| Thüringen | 7,054 | 0.89× |
| Brandenburg | 6,349 | 0.66× |
| Sachsen-Anhalt | 6,255 | 0.78× |
| Mecklenburg-Vorpommern | 5,501 | 0.93× |
| Saarland | 5,469 | 1.43× |
| Bremen | 5,367 | 2.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.91× | Music & Radio |
| Litter box | 1.81× | Pets & Animals |
| Urban Outfitters | 1.78× | Shopping |
| Minestrone | 1.97× | Food & Beverages |
| Eindhoven | 1.65× | Travel & Leisure |
| 3D printing | 1.57× | Technology & Electronics |
| Rhodiola | 5.02× | Health |
| Graham Greene (actor) | 1.97× | |
| Schweinshaxe | 2.25× | Food & Beverages |
| IS (Infinite Stratos) | 1.75× | Literature |
| IPKO | 2.03× | Business & Career |
| Jonah | 1.75× | |
| Epistle of Jude | 1.96× | Literature |
| Salman Khan | 1.86× | Movies & TV |
| Joseph | 2.32× | Politics & Society |
| Hollister, California | 2.92× | Travel & Leisure |
| Catania | 2.47× | Travel & Leisure |
| Caprivi Strip | 2.66× | |
| Wacker Neuson | 1.63× | Business & Career |
| Mido (footballer) | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Spirituality | BALANCE | 1.62 |
| Convenience Orientation | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.06 |
| Extroversion | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Philippines | 11.3% |
| Mexico | 8.1% |
See Information sensitivity audiences in other countries
- Information sensitivity — United States
- Information sensitivity — United Kingdom
- Information sensitivity — France
- Information sensitivity — Italy
- Information sensitivity — Spain
- Information sensitivity — Brazil
- Information sensitivity — Japan
- Information sensitivity — South Korea
- Information sensitivity — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Information sensitivity have in Germany?
Information sensitivity has an estimated audience of 311,477 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Information sensitivity fans?
36.8% of Information sensitivity fans are female, 63.2% are male, with an average age of 41.0 years.
Which brands do Information sensitivity fans like most?
Information sensitivity fans show strongest brand affinity for Progressive rock (3.91×), Litter box (1.81×), and Urban Outfitters (1.78×) over the country average.
Where do Information sensitivity fans live in Germany?
Information sensitivity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,416), Bayern (reach 55,105), and Baden-Württemberg (reach 39,112). These three regions account for the largest share of the active audience.
What other brands do Information sensitivity fans also like?
Beyond Information sensitivity itself, the audience over-indexes on Litter box (1.81×), Urban Outfitters (1.78×), Minestrone (1.97×), and Eindhoven (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Information sensitivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.