Information sensitivity Audience in United States

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Information sensitivity has an estimated audience of 988,395 people in United States. 40.9% are female, 59.1% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, 3D printing, Voter registration, Electrolyte, JDSU.

The average Information sensitivity fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, 3D printing, Voter registration, with strongest over-indexing on Israel (1.62× the country average). Demographically, the Information sensitivity audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Information sensitivity fans

Demographic split for Information sensitivity audience in United States
MetricValue
Female40.9%
Male59.1%
Average age37.6
Estimated audience size988,395

Audience persona

The typical Information sensitivity fan in United States is more male, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Information sensitivity in United States
RegionReachAffinity
California89,8910.83×
Texas64,5430.76×
Florida48,0850.72×
New York42,3890.77×
Virginia29,5701.23×
Georgia26,9200.88×
Illinois24,4130.74×
Pennsylvania21,2630.64×
North Carolina20,5490.69×
Ohio17,3760.57×
Missouri16,9601.06×
Maryland16,1120.95×
Tennessee15,0860.76×
New Jersey14,3260.57×
Michigan14,2230.55×
Washington14,1920.72×
Indiana12,9260.72×
Arizona12,8870.64×
Massachusetts12,8480.66×
Colorado11,1900.72×
Kentucky10,7510.87×
Louisiana10,2070.8×
South Carolina9,8430.66×
Oregon8,5550.76×
Wisconsin8,4120.57×
Minnesota8,1990.58×
Alabama8,1440.59×
Oklahoma8,0740.74×
Mississippi7,6530.94×
Arkansas6,3130.78×
Connecticut6,1810.62×
Kansas5,8360.75×
West Virginia5,4161.18×
Alaska5,4042.56×
Nevada5,0550.53×
Idaho5,0011.01×
Utah4,9600.56×
Hawaii4,7771.12×
Iowa4,7490.58×
Montana4,7111.72×
South Dakota4,6502.04×
North Dakota4,5282.23×
New Hampshire4,4621.15×
Wyoming4,3812.99×
Nebraska4,3700.88×
New Mexico4,3470.88×
Rhode Island4,3091.37×
Maine4,3061.22×
Vermont4,2382.44×
Washington, District of Columbia3,9471.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Information sensitivity audience
BrandAffinityCategory
Israel1.62×Travel & Leisure
3D printing1.92×Technology & Electronics
Voter registration3.22×Politics & Society
Electrolyte3.09×Health
JDSU1.62×Business & Career
Hipster4.8×Politics & Society
Home staging2.51×Home & Garden
N1 road (South Africa)1.86×Travel & Leisure
Hog Hunting1.52×Sports
Winemaking1.91×Food & Beverages
Stamp collecting1.85×Home & Garden
Christmas Gifts2.02×Kids & Family
Corona (band)2.21×Music & Radio
HydraFacial3.08×Beauty & Wellness
Atkins diet1.81×Health
Superior Hiking Trail4.8×Travel & Leisure
Vocal harmony1.5×Music & Radio
Elsword4.8×Games
nbc chicago1.63×Movies & TV
Hammock camping2.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Information sensitivity audience
TraitClusterScore
Risk AppetiteTHRILL1.45
Early Adopter MentalityPOWER1.4
Quality AwarenessPREMIUM1.35
Need for SecurityCONSERVATISM1.32
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Information sensitivity
CountryShare
United States15.1%
Philippines11.3%
Mexico8.1%

See Information sensitivity audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Information sensitivity have in United States?

Information sensitivity has an estimated audience of 988,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Information sensitivity fans?

40.9% of Information sensitivity fans are female, 59.1% are male, with an average age of 37.6 years.

Which brands do Information sensitivity fans like most?

Information sensitivity fans show strongest brand affinity for Israel (1.62×), 3D printing (1.92×), and Voter registration (3.22×) over the country average.

Where do Information sensitivity fans live in United States?

Information sensitivity fans in United States are most concentrated in California (reach 89,891), Texas (reach 64,543), and Florida (reach 48,085). These three regions account for the largest share of the active audience.

What other brands do Information sensitivity fans also like?

Beyond Information sensitivity itself, the audience over-indexes on 3D printing (1.92×), Voter registration (3.22×), Electrolyte (3.09×), and JDSU (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Information sensitivity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.