Rascasse Audience Intelligence

9NEWS (KUSA) Audience in United States

A data profile of the people who buy, follow and care about 9NEWS (KUSA) in United States — modelled from more than twelve digital signal sources. 9NEWS (KUSA) has an estimated audience of 3,127,759 people in United States.

#449among Movie / TV Show / Series in United States#1274in Movies & TV

The average 9NEWS (KUSA) fan in United States is 41.3 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, California.

Top brand affinities include Colorado Avalanche, Colorado Rockies, Denver Broncos, with strongest over-indexing on Colorado Avalanche (29.85× the country average).

Demographically, the 9NEWS (KUSA) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 9NEWS (KUSA) fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Colorado Avalanche.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 9NEWS (KUSA) profile in United States.

Audience size
3.1M
in United States
Gender
62.2%♀
37.8% male
Age
41.3
average years
Country rank
#9948
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 9NEWS (KUSA) viewers

62.2% are female, 37.8% are male, average age 41.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for 9NEWS (KUSA) audience in United States
MetricValue
Female62.2%
Male37.8%
Average age41.3
Estimated audience size3,127,759
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the 9NEWS (KUSA) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4924%
50+24%
Fig. 04

Worldwide distribution

37.2%

of the worldwide 9NEWS (KUSA) audience comes from United States.

Worldwide audience distribution share by country for 9NEWS (KUSA)
CountryShare
Australia58.8%
United States37.2%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 9NEWS (KUSA) audience in United States is strongest.

Fig. 05

Top regions by affinity

9NEWS (KUSA) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~2M41.54×
02Wyoming~20K3.20×
03Montana~8K0.87×
04Rhode Island~7K0.69×
05West Virginia~8K0.54×
06Nebraska~9K0.53×
07Vermont~3K0.53×
08New Hampshire~6K0.51×
09Alaska~3K0.49×
10New Mexico~8K0.48×
11Delaware~4K0.48×
12South Dakota~3K0.46×
13North Dakota~3K0.46×
14Mississippi~10K0.36×
15Connecticut~10K0.34×
16Louisiana~10K0.33×
17Idaho~5K0.33×
18Maine~4K0.33×
19Hawaii~4K0.31×
20Utah~8K0.28×
21Arizona~20K0.26×
22Arkansas~7K0.26×
23Kansas~6K0.25×
24New Jersey~20K0.24×
25Oklahoma~8K0.24×
26Nevada~7K0.24×
27Kentucky~9K0.23×
28Iowa~6K0.23×
29Maryland~10K0.22×
30Alabama~10K0.22×
31Indiana~10K0.20×
32South Carolina~8K0.18×
33Wisconsin~8K0.18×
34Oregon~7K0.18×
35Missouri~9K0.17×
36Michigan~10K0.16×
37Tennessee~10K0.16×
38Massachusetts~10K0.16×
39Minnesota~7K0.16×
40Virginia~10K0.14×
41Washington~9K0.14×
42Pennsylvania~10K0.13×
43Georgia~10K0.13×
44Ohio~10K0.12×
45North Carolina~10K0.12×
46Illinois~10K0.11×
47Texas~30K0.10×
48Florida~20K0.10×
49New York~20K0.09×
50California~20K0.07×
Fig. 06

Affinity by region

Affinity by region — 9NEWS (KUSA), United States
0.07×1.00×41.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 9NEWS (KUSA) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 9NEWS (KUSA) audience
#·InterestCategoryAffinity×
01Colorado AvalancheSports29.85×
02KartellHome & Garden14.93×
03Colorado RockiesSports14.47×
04Colorado RapidsSports13.67×
05CalzedoniaFashion & Accessoires12.44×
06Denver BroncosSports4.31×
07Denver NuggetsSports2.77×
08Alpine skiingSports2.28×
09Tabloid (newspaper format)Literature2.27×
10Non-alcoholic beverageFood & Beverages2.20×
11Online newspaperNews2.05×
12Weather forecastingHome & Garden1.96×
13Microwave ovenHome & Garden1.80×
14Britney SpearsMusic & Radio1.79×
15Rail transportTravel & Leisure1.77×
16Renewable energyBusiness & Career1.73×
17Discount TireShopping1.71×
18Charitable organizationPolitics & Society1.60×
19Apple TVMovies & TV1.60×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 9NEWS (KUSA) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 9NEWS (KUSA) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.60×
IndividualismJOY1.37×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 9NEWS (KUSA) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Risk AppetiteTHRILL0.70×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 9NEWS (KUSA) have in United States?

9NEWS (KUSA) has an estimated audience of 3,127,759 people in United States, concentrated in Colorado and Texas.

02

What is the gender split and age of 9NEWS (KUSA) viewers?

62.2% of 9NEWS (KUSA) fans are female, 37.8% are male, with an average age of 41.3 years.

03

Which brands do 9NEWS (KUSA) fans like most?

9NEWS (KUSA) fans show strongest brand affinity for Colorado Avalanche (29.85×), Colorado Rockies (14.47×), and Denver Broncos (4.31×) over the country average.

04

Where do 9NEWS (KUSA) fans live in United States?

9NEWS (KUSA) fans in United States are most concentrated in Colorado (reach ~2M), Texas (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do 9NEWS (KUSA) fans also like?

Beyond 9NEWS (KUSA) itself, the audience over-indexes on Colorado Rockies (14.47×), Denver Broncos (4.31×), Denver Nuggets (2.77×), and Nonprofit organization (1.56×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 9NEWS (KUSA). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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