Rascasse Audience Intelligence

Saint Audience in Germany

A data profile of the people who buy, follow and care about Saint in Germany — modelled from more than twelve digital signal sources. Saint has an estimated audience of 633,957 people in Germany.

#4098among Topic in Germany#450in Politics & Society

The average Saint fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vatican City, Müller (company), Tagesschau, with strongest over-indexing on Vatican City (8.84× the country average).

Demographically, the Saint audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saint fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Vatican City.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint profile in Germany.

Audience size
634K
in Germany
Gender
52.9%♀
47.1% male
Age
41.3
average years
Country rank
#9651
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint fans

52.9% are female, 47.1% are male, average age 41.3.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Saint audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age41.3
Estimated audience size633,957
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Saint audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Saint audience comes from Germany.

Worldwide audience distribution share by country for Saint
CountryShare
United States17.2%
Italy13.5%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saint fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.21×
02Bayern~100K1.17×
03Hessen~50K1.11×
04Saarland~8K1.09×
05Nordrhein-Westfalen~100K1.06×
06Thüringen~20K1.06×
07Berlin~30K1.05×
08Schleswig-Holstein~20K1.04×
09Hamburg~10K1.03×
10Baden-Württemberg~90K1.02×
11Bremen~5K0.97×
12Niedersachsen~60K0.95×
13Brandenburg~20K0.89×
14Sachsen~30K0.88×
15Sachsen-Anhalt~10K0.88×
16Mecklenburg-Vorpommern~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Saint, Germany
0.88×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint audience
#·InterestCategoryAffinity×
01Freedom Party of AustriaPolitics & Society13.44×
02Vatican CityTravel & Leisure8.84×
03New TestamentPolitics & Society8.08×
04Christian LindnerPolitics & Society6.78×
05Karl MarxLiterature6.08×
06SpreadsheetTechnology & Electronics5.80×
07Old TestamentPolitics & Society5.08×
08FirefoxInternet & Social Media4.80×
09Non-alcoholic beverageFood & Beverages4.49×
10The Epoch TimesNews4.14×
11Political scienceBusiness & Career3.87×
12SatireLiterature3.12×
13Bayerischer RundfunkMovies & TV2.84×
14Müller (company)Food & Beverages2.62×
15RefrigeratorHome & Garden2.56×
16FocusNews2.12×
17TagesschauMovies & TV2.11×
18ReligionBusiness & Career2.09×
19Netto Marken-DiscountShopping1.71×
20PoliticsPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.70×
TraditionCONSERVATISM1.62×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.64×
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint have in Germany?

Saint has an estimated audience of 633,957 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Saint fans?

52.9% of Saint fans are female, 47.1% are male, with an average age of 41.3 years.

03

Which brands do Saint fans like most?

Saint fans show strongest brand affinity for Vatican City (8.84×), Müller (company) (2.62×), and Tagesschau (2.11×) over the country average.

04

Where do Saint fans live in Germany?

Saint fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Saint fans also like?

Beyond Saint itself, the audience over-indexes on Müller (company) (2.62×), Tagesschau (2.11×), Political science (3.87×), and Freedom Party of Austria (13.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Saint audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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