Bully (2011 film) Audience in United States

Bully (2011 film) has an estimated audience of 1,646,077 people in United States. 79.6% are female, 20.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Diabetes mellitus awareness, Google Maps, Scooby-Doo, Capital One, Singer-songwriter.

The average Bully (2011 film) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diabetes mellitus awareness, Google Maps, Scooby-Doo, with strongest over-indexing on Diabetes mellitus awareness (6.01× the country average). Demographically, the Bully (2011 film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bully (2011 film) fans

Demographic split for Bully (2011 film) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.9
Estimated audience size1,646,077

Audience persona

The typical Bully (2011 film) fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Diabetes mellitus awareness.

Top regions in United States

Top regions ranked by reach for Bully (2011 film) in United States
RegionReachAffinity
California223,1901.23×
Texas194,2641.37×
Florida154,4291.39×
New York106,1771.15×
Georgia65,3931.29×
Illinois60,8941.11×
North Carolina57,8161.17×
Pennsylvania55,3331×
Ohio48,3580.95×
New Jersey47,7241.14×
Michigan43,5751.01×
Virginia42,8171.07×
Arizona40,3201.2×
Tennessee34,8161.05×
Maryland32,4891.15×
Washington32,4390.98×
Indiana32,3441.08×
Massachusetts31,3630.97×
South Carolina30,8911.25×
Missouri26,9731.02×
Louisiana26,9711.27×
Alabama26,4041.15×
Kentucky23,2741.13×
Colorado23,1190.89×
Wisconsin21,1090.85×
Oklahoma20,6541.13×
Minnesota19,6120.83×
Nevada18,8851.19×
Mississippi17,9401.32×
Oregon17,5520.93×
Connecticut16,4561×
Arkansas14,6461.08×
Utah14,0250.95×
Kansas12,4590.96×
Iowa11,9560.88×
New Mexico9,0211.09×
Nebraska7,2730.88×
West Virginia7,0710.92×
Idaho6,2080.75×
Hawaii6,0370.85×
New Hampshire5,0680.78×
Washington, District of Columbia4,9261×
Rhode Island4,7540.91×
Maine4,1710.71×
Delaware3,9810.88×
South Dakota2,9010.76×
Montana2,8670.63×
Alaska2,7470.78×
North Dakota2,5970.77×
Vermont1,8410.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bully (2011 film) audience
BrandAffinityCategory
Diabetes mellitus awareness6.01×Health
Google Maps3.46×Internet & Social Media
Scooby-Doo4.63×Movies & TV
Capital One3.18×Business & Career
Singer-songwriter3.2×Music & Radio
Indeed.com3.13×Business & Career
Khan Academy6.01×Business & Career
Google News4.05×News
Microblogging6.01×Technology & Electronics
Autism Awareness6.01×Health
Superman1.55×Movies & TV
Staples (Canada)3×Business & Career
MSN2.28×News
Beetlejuice2.63×Movies & TV
AccuWeather3.37×Home & Garden
Diane Keaton3.23×Movies & TV
Enterprise Rent-A-Car3.16×Cars & Mobility
Hobby Lobby1.96×Home & Garden
Income tax6.01×Business & Career
Horoscope4.62×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bully (2011 film) audience
TraitClusterScore
ExtroversionTHRILL1.46
Community OrientationOPEN1.39
Urban LifestyleOPEN1.38
IndividualismJOY1.38
Luxury OrientationPREMIUM1.36
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Bully (2011 film)
CountryShare
Brazil30.9%
Mexico13.2%
United States10.0%

See Bully (2011 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bully (2011 film) have in United States?

Bully (2011 film) has an estimated audience of 1,646,077 people in United States, concentrated in California and Texas.

What is the gender split and age of Bully (2011 film) fans?

79.6% of Bully (2011 film) fans are female, 20.4% are male, with an average age of 39.9 years.

Which brands do Bully (2011 film) fans like most?

Bully (2011 film) fans show strongest brand affinity for Diabetes mellitus awareness (6.01×), Google Maps (3.46×), and Scooby-Doo (4.63×) over the country average.

Where do Bully (2011 film) fans live in United States?

Bully (2011 film) fans in United States are most concentrated in California (reach 223,190), Texas (reach 194,264), and Florida (reach 154,429). These three regions account for the largest share of the active audience.

What other brands do Bully (2011 film) fans also like?

Beyond Bully (2011 film) itself, the audience over-indexes on Google Maps (3.46×), Scooby-Doo (4.63×), Capital One (3.18×), and Singer-songwriter (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.