Rascasse Audience Intelligence

Bully (2011 film) Audience in United States

A data profile of the people who buy, follow and care about Bully (2011 film) in United States — modelled from more than twelve digital signal sources. Bully (2011 film) has an estimated audience of 1,677,168 people in United States.

#1063among Movie / TV Show / Series in United States#2644in Movies & TV

The average Bully (2011 film) fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renewable energy, Discount stores, Pizza Hut, with strongest over-indexing on Renewable energy (4.35× the country average).

Demographically, the Bully (2011 film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bully (2011 film) fan in United States is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bully (2011 film) profile in United States.

Audience size
1.7M
in United States
Gender
79.6%♀
20.4% male
Age
39.9
average years
Country rank
#16329
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bully (2011 film) viewers

79.6% are female, 20.4% are male, average age 39.9.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Bully (2011 film) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age39.9
Estimated audience size1,677,168
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Bully (2011 film) audience in United States
Age bracketShare%
16-1918%
20-2915%
30-3923%
40-4928%
50+16%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Bully (2011 film) audience comes from United States.

Worldwide audience distribution share by country for Bully (2011 film)
CountryShare
Brazil27.9%
Mexico14.1%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bully (2011 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bully (2011 film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.34×
02Texas~200K1.32×
03Florida~100K1.30×
04Louisiana~30K1.29×
05Georgia~60K1.23×
06South Carolina~30K1.23×
07Nevada~20K1.19×
08Alabama~30K1.17×
09Kentucky~20K1.17×
10California~200K1.16×
11North Carolina~60K1.16×
12Arizona~40K1.16×
13Maryland~30K1.14×
14Oklahoma~20K1.12×
15New Mexico~9K1.11×
16New Jersey~50K1.09×
17Arkansas~10K1.09×
18Illinois~60K1.08×
19Indiana~30K1.07×
20New York~100K1.06×
21Virginia~40K1.05×
22Tennessee~30K1.01×
23Pennsylvania~60K1.00×
24Missouri~30K1.00×
25Connecticut~20K0.99×
26Michigan~40K0.98×
27Kansas~10K0.98×
28Utah~10K0.96×
29Washington, District of Columbia~5K0.96×
30West Virginia~7K0.95×
31Nebraska~8K0.94×
32Delaware~4K0.94×
33Ohio~50K0.93×
34Washington~30K0.93×
35Massachusetts~30K0.93×
36Oregon~20K0.93×
37Rhode Island~5K0.93×
38Iowa~10K0.92×
39Hawaii~6K0.91×
40Alaska~3K0.89×
41Wisconsin~20K0.87×
42South Dakota~3K0.87×
43North Dakota~3K0.87×
44Colorado~20K0.85×
45Minnesota~20K0.82×
46Idaho~7K0.81×
47New Hampshire~5K0.80×
48Maine~4K0.75×
49Vermont~2K0.71×
50Montana~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Bully (2011 film), United States
0.70×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bully (2011 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bully (2011 film) audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.05×
02QVCMovies & TV4.80×
03Renewable energyBusiness & Career4.35×
04Sustainable energyHome & Garden4.07×
05Non-alcoholic beverageFood & Beverages3.84×
06Britney SpearsMusic & Radio3.63×
07FedExBusiness & Career3.54×
08Discount storesShopping3.46×
09Pizza HutFood & Beverages2.77×
10SubwayFood & Beverages2.77×
11Scooby-DooMovies & TV2.56×
12Shopping mallsShopping2.44×
13TV talkshowsMovies & TV2.33×
14PinterestInternet & Social Media2.23×
15McDonald'sFood & Beverages2.23×
16Mortgage loansBusiness & Career2.23×
17TMZInternet & Social Media2.13×
18Domino's PizzaFood & Beverages2.03×
19AirbnbTravel & Leisure1.79×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bully (2011 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bully (2011 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
Family OrientationCONSERVATISM1.75×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bully (2011 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bully (2011 film) have in United States?

Bully (2011 film) has an estimated audience of 1,677,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bully (2011 film) viewers?

79.6% of Bully (2011 film) fans are female, 20.4% are male, with an average age of 39.9 years.

03

Which brands do Bully (2011 film) fans like most?

Bully (2011 film) fans show strongest brand affinity for Renewable energy (4.35×), Discount stores (3.46×), and Pizza Hut (2.77×) over the country average.

04

Where do Bully (2011 film) fans live in United States?

Bully (2011 film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bully (2011 film) fans also like?

Beyond Bully (2011 film) itself, the audience over-indexes on Discount stores (3.46×), Pizza Hut (2.77×), Weather forecasting (5.05×), and Pinterest (2.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Bully (2011 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bully (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →