EShakti Audience in United States
EShakti has an estimated audience of 672,098 people in United States. 96.0% are female, 4.0% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Home equity, Admiralty, Jeep Wagoneer, Neiva, Huila, Cam Ward.
The average EShakti fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Admiralty, Jeep Wagoneer, with strongest over-indexing on Home equity (5.95× the country average). Demographically, the EShakti audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of EShakti fans
| Metric | Value |
|---|---|
| Female | 96.0% |
| Male | 4.0% |
| Average age | 43.1 |
| Estimated audience size | 672,098 |
Audience persona
The typical EShakti fan in United States is more female, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 63,698 | 0.86× |
| Texas | 48,332 | 0.84× |
| New York | 42,277 | 1.13× |
| Florida | 27,333 | 0.6× |
| Illinois | 23,435 | 1.05× |
| Georgia | 22,552 | 1.09× |
| North Carolina | 22,302 | 1.1× |
| Virginia | 21,215 | 1.3× |
| Pennsylvania | 20,575 | 0.91× |
| Washington | 19,355 | 1.44× |
| Ohio | 19,273 | 0.93× |
| Massachusetts | 18,295 | 1.38× |
| Michigan | 17,336 | 0.99× |
| Maryland | 16,620 | 1.44× |
| New Jersey | 15,759 | 0.92× |
| Alabama | 12,912 | 1.38× |
| Arizona | 12,836 | 0.94× |
| Tennessee | 12,156 | 0.9× |
| Oregon | 11,927 | 1.55× |
| Louisiana | 11,885 | 1.37× |
| Minnesota | 10,877 | 1.13× |
| Missouri | 10,846 | 1× |
| South Carolina | 10,297 | 1.02× |
| Wisconsin | 10,248 | 1.01× |
| Indiana | 10,173 | 0.83× |
| Utah | 9,953 | 1.65× |
| Colorado | 9,614 | 0.91× |
| Connecticut | 7,161 | 1.06× |
| Kentucky | 6,957 | 0.83× |
| Oklahoma | 4,784 | 0.64× |
| Kansas | 4,758 | 0.9× |
| Arkansas | 4,375 | 0.79× |
| Mississippi | 4,374 | 0.79× |
| Iowa | 4,207 | 0.76× |
| Nevada | 3,738 | 0.57× |
| Idaho | 3,661 | 1.09× |
| New Hampshire | 3,288 | 1.24× |
| Maine | 2,952 | 1.23× |
| Washington, District of Columbia | 2,884 | 1.43× |
| New Mexico | 2,797 | 0.83× |
| Nebraska | 2,465 | 0.73× |
| Rhode Island | 2,371 | 1.11× |
| West Virginia | 1,995 | 0.64× |
| Delaware | 1,907 | 1.03× |
| Alaska | 1,890 | 1.31× |
| Montana | 1,692 | 0.91× |
| Vermont | 1,522 | 1.29× |
| Hawaii | 1,359 | 0.47× |
| Wyoming | 756 | 0.76× |
| North Dakota | 739 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 5.95× | Home & Garden |
| Admiralty | 63.38× | Travel & Leisure |
| Jeep Wagoneer | 7.67× | Cars & Mobility |
| Neiva, Huila | 16.94× | Travel & Leisure |
| Cam Ward | 4.63× | Sports |
| ISU Figure Skating | 47.1× | Sports |
| Iron Man (film) | 4.26× | Movies & TV |
| edureka | 27.45× | Business & Career |
| Meals on Wheels | 4.2× | Food & Beverages |
| Israel | 1.53× | Travel & Leisure |
| Janitor | 4.42× | Home & Garden |
| Steampunk | 3.21× | Fashion & Accessoires |
| REC TEC Grills | 11.97× | Sports |
| JamBase | 7.21× | Music & Radio |
| JDSU | 1.87× | Business & Career |
| Mothercare | 1.95× | Kids & Family |
| Ayrton Senna | 5.93× | Sports |
| Tierra Cali | 4.33× | Travel & Leisure |
| JDM Cars | 4.48× | Cars & Mobility |
| Powell's Books | 7.13× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.14 |
| Sustainability | BALANCE | 2.27 |
| Creativity | OPEN | 1.8 |
| Design Affinity | PREMIUM | 1.63 |
| Price Sensitivity | PREMIUM | 1.5 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.3% |
| Australia | 5.0% |
| Canada | 4.1% |
See EShakti audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does EShakti have in United States?
EShakti has an estimated audience of 672,098 people in United States, concentrated in California and Texas.
What is the gender split and age of EShakti fans?
96.0% of EShakti fans are female, 4.0% are male, with an average age of 43.1 years.
Which brands do EShakti fans like most?
EShakti fans show strongest brand affinity for Home equity (5.95×), Admiralty (63.38×), and Jeep Wagoneer (7.67×) over the country average.
Where do EShakti fans live in United States?
EShakti fans in United States are most concentrated in California (reach 63,698), Texas (reach 48,332), and New York (reach 42,277). These three regions account for the largest share of the active audience.
What other brands do EShakti fans also like?
Beyond EShakti itself, the audience over-indexes on Admiralty (63.38×), Jeep Wagoneer (7.67×), Neiva, Huila (16.94×), and Cam Ward (4.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for EShakti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.