Rascasse Audience Intelligence

EShakti Audience in United States

A data profile of the people who buy, follow and care about EShakti in United States — modelled from more than twelve digital signal sources. EShakti has an estimated audience of 664,865 people in United States.

#978among Website / Newspaper / Magazine in United States#449in Shopping

The average EShakti fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Donkey Kong, Cyndi Lauper, Nordstrom rack, with strongest over-indexing on Donkey Kong (103.42× the country average).

Demographically, the EShakti audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EShakti fan in United States is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Donkey Kong.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EShakti profile in United States.

Audience size
665K
in United States
Gender
96.0%♀
4.0% male
Age
43.1
average years
Country rank
#30822
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of EShakti

96.0% are female, 4.0% are male, average age 43.1.

Fig. 02

Gender split

96.0%
Female
4.0%
Male
Demographic split for EShakti audience in United States
MetricValue
Female96.0%
Male4.0%
Average age43.1
Estimated audience size664,865
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the EShakti audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3924%
40-4930%
50+22%
Fig. 04

Worldwide distribution

81.3%

of the worldwide EShakti audience comes from United States.

Worldwide audience distribution share by country for EShakti
CountryShare
United States81.3%
Australia5.0%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EShakti audience in United States is strongest.

Fig. 05

Top regions by affinity

EShakti fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.66×
02Oregon~10K1.53×
03Washington~20K1.40×
04Maryland~20K1.40×
05Washington, District of Columbia~3K1.36×
06Massachusetts~20K1.30×
07Louisiana~10K1.27×
08Alabama~10K1.26×
09Virginia~20K1.25×
10Maine~3K1.20×
11Alaska~2K1.20×
12New Hampshire~3K1.18×
13Vermont~1K1.17×
14Minnesota~10K1.10×
15Idaho~4K1.10×
16Georgia~20K1.07×
17North Carolina~20K1.05×
18Rhode Island~2K1.05×
19New York~40K1.04×
20Connecticut~7K1.02×
21Missouri~10K1.01×
22Delaware~2K1.01×
23Wisconsin~10K1.00×
24South Carolina~10K0.99×
25Illinois~20K0.98×
26Montana~2K0.98×
27Michigan~20K0.97×
28Kansas~5K0.95×
29Tennessee~10K0.93×
30Pennsylvania~20K0.91×
31Ohio~20K0.91×
32Colorado~10K0.91×
33New Mexico~3K0.90×
34New Jersey~20K0.89×
35Arizona~10K0.89×
36Arkansas~5K0.87×
37Mississippi~5K0.87×
38Nebraska~3K0.87×
39North Dakota~1K0.87×
40Indiana~10K0.86×
41Kentucky~7K0.85×
42Iowa~5K0.84×
43West Virginia~3K0.84×
44South Dakota~1K0.84×
45California~60K0.82×
46Texas~50K0.79×
47Hawaii~2K0.76×
48Oklahoma~6K0.75×
49Nevada~5K0.70×
50Florida~30K0.62×
Fig. 06

Affinity by region

Affinity by region — EShakti, United States
0.62×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EShakti audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EShakti audience
#·InterestCategoryAffinity×
01Donkey KongGames103.42×
02LBCMusic & Radio44.06×
03Ulla PopkenFashion & Accessoires41.95×
04Irina ShaykFashion & Accessoires38.60×
05Attack on Titan (video game)Games29.35×
06Cyndi LauperMusic & Radio27.83×
07KajolMovies & TV27.46×
08Charli XCXMusic & Radio23.13×
09Mortal KombatGames16.73×
10Lane BryantFashion & Accessoires9.16×
11Nordstrom rackFashion & Accessoires7.85×
12Channing TatumMovies & TV7.71×
13J.Crew FactoryShopping6.57×
14Free PeopleFashion & Accessoires4.04×
15AnthropologieShopping3.64×
16SkirtFashion & Accessoires2.62×
17Trader Joe'sShopping2.52×
18MarshallsFashion & Accessoires2.23×
19NordstromShopping2.11×
20Target CorporationShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EShakti audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EShakti audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.82×
CreativityOPEN1.80×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EShakti audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
Early Adopter MentalityPOWER0.71×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EShakti have in United States?

EShakti has an estimated audience of 664,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of EShakti fans?

96.0% of EShakti fans are female, 4.0% are male, with an average age of 43.1 years.

03

Which brands do EShakti fans like most?

EShakti fans show strongest brand affinity for Donkey Kong (103.42×), Cyndi Lauper (27.83×), and Nordstrom rack (7.85×) over the country average.

04

Where do EShakti fans live in United States?

EShakti fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do EShakti fans also like?

Beyond EShakti itself, the audience over-indexes on Cyndi Lauper (27.83×), Nordstrom rack (7.85×), Charli XCX (23.13×), and Irina Shayk (38.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See EShakti audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EShakti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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