Hattiesburg, Mississippi Audience in United States

Hattiesburg, Mississippi logo

Hattiesburg, Mississippi has an estimated audience of 752,859 people in United States. 57.9% are female, 42.1% are male, average age 39.2. Top regions: Mississippi, Texas, Louisiana. Top brand affinities: Graham Greene, Leverage (TV series), Cockpit, Parma, Nick Jr. (Australia).

The average Hattiesburg, Mississippi fan in United States is 39.2 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Louisiana. Top brand affinities include Graham Greene, Leverage (TV series), Cockpit, with strongest over-indexing on Graham Greene (3.14× the country average). Demographically, the Hattiesburg, Mississippi audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Hattiesburg, Mississippi fans

Demographic split for Hattiesburg, Mississippi audience in United States
MetricValue
Female57.9%
Male42.1%
Average age39.2
Estimated audience size752,859

Audience persona

The typical Hattiesburg, Mississippi fan in United States is more female, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Hattiesburg, Mississippi in United States
RegionReachAffinity
Mississippi132,15721.31×
Texas52,6150.81×
Louisiana38,8584×
Florida36,3000.71×
Alabama33,0853.15×
Tennessee21,8751.45×
Georgia21,7210.94×
California17,6920.21×
Arkansas14,1922.29×
Illinois12,3840.49×
North Carolina11,0870.49×
New York10,0490.24×
Missouri9,6190.79×
Ohio8,6180.37×
Virginia8,1070.44×
Oklahoma7,6590.92×
Pennsylvania7,4120.29×
Michigan6,3140.32×
Kentucky5,9310.63×
South Carolina5,7220.51×
Indiana5,7000.41×
Colorado5,1820.44×
Wisconsin4,8930.43×
Washington4,4670.3×
Arizona4,3500.28×
New Jersey4,1280.22×
Maryland3,7750.29×
Minnesota3,7100.34×
Kansas3,6740.62×
Massachusetts3,4600.23×
Iowa3,1310.5×
Utah2,4460.36×
Oregon2,4220.28×
Nevada2,0490.28×
West Virginia2,0190.58×
Nebraska2,0170.53×
Connecticut1,8750.25×
Idaho1,3190.35×
New Mexico1,2850.34×
Washington, District of Columbia1,0450.46×
Montana8680.42×
Maine7830.29×
South Dakota6870.39×
New Hampshire6700.23×
Hawaii5320.16×
Alaska4790.3×
Rhode Island4600.19×
Wyoming4580.41×
Delaware4560.22×
North Dakota4530.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hattiesburg, Mississippi audience
BrandAffinityCategory
Graham Greene3.14×Literature
Leverage (TV series)1.66×Movies & TV
Cockpit2.2×Travel & Leisure
Parma2.26×Travel & Leisure
Nick Jr. (Australia)1.61×Kids & Family
Ural Mountains2.05×Travel & Leisure
Larry Mullen, Jr.3.61×Music & Radio
JC Whitney1.68×Shopping
JBS USA1.53×Food & Beverages
Ixtapaluca1.66×Travel & Leisure
Jebel Ali Free Zone4.72×Business & Career
Davao Region2.35×Travel & Leisure
William F. Buckley, Jr.1.54×
Cagayan1.55×Travel & Leisure
I-Witness2.82×Movies & TV
JBPM3.69×
Gran Chaco1.83×Travel & Leisure
Pipe Bueno1.67×Music & Radio
WKMG-TV1.55×Movies & TV
Pipe Bueno1.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hattiesburg, Mississippi audience
TraitClusterScore
Career OrientationPOWER1.33
Convenience OrientationPREMIUM1.33
Need for SecurityCONSERVATISM1.2
DIY MentalityTHRILL1.11
Price SensitivityPREMIUM1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Hattiesburg, Mississippi
CountryShare
United States99.3%
Germany0.6%
Italy0.1%

See Hattiesburg, Mississippi audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Hattiesburg, Mississippi have in United States?

Hattiesburg, Mississippi has an estimated audience of 752,859 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Hattiesburg, Mississippi fans?

57.9% of Hattiesburg, Mississippi fans are female, 42.1% are male, with an average age of 39.2 years.

Which brands do Hattiesburg, Mississippi fans like most?

Hattiesburg, Mississippi fans show strongest brand affinity for Graham Greene (3.14×), Leverage (TV series) (1.66×), and Cockpit (2.2×) over the country average.

Where do Hattiesburg, Mississippi fans live in United States?

Hattiesburg, Mississippi fans in United States are most concentrated in Mississippi (reach 132,157), Texas (reach 52,615), and Louisiana (reach 38,858). These three regions account for the largest share of the active audience.

What other brands do Hattiesburg, Mississippi fans also like?

Beyond Hattiesburg, Mississippi itself, the audience over-indexes on Leverage (TV series) (1.66×), Cockpit (2.2×), Parma (2.26×), and Nick Jr. (Australia) (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hattiesburg, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.