Cockpit Audience in United States

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Cockpit has an estimated audience of 864,449 people in United States. 24.2% are female, 75.8% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Goose (band), Product design, Alaska.

The average Cockpit fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Goose (band), with strongest over-indexing on Urban Outfitters (10.34× the country average). Demographically, the Cockpit audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Cockpit fans

Demographic split for Cockpit audience in United States
MetricValue
Female24.2%
Male75.8%
Average age43.4
Estimated audience size864,449

Audience persona

The typical Cockpit fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Cockpit in United States
RegionReachAffinity
California120,3601.27×
Texas80,7691.09×
Florida79,2211.35×
New York57,6681.19×
Illinois30,8491.07×
Georgia29,6061.11×
North Carolina26,9571.04×
New Jersey26,8411.22×
Washington25,8521.49×
Virginia25,5671.21×
Pennsylvania25,1520.86×
Arizona22,1161.25×
South Carolina21,4021.65×
Ohio21,1230.79×
Massachusetts19,8831.17×
Michigan19,5140.86×
Maryland16,5191.11×
Colorado15,3571.13×
Tennessee14,8760.86×
Indiana12,9590.82×
Missouri12,6520.91×
Alabama12,0531×
Minnesota11,4760.93×
Nevada10,3741.24×
Oregon10,3611.05×
Wisconsin10,2820.79×
Utah8,9641.16×
Louisiana8,8360.79×
Connecticut8,5890.99×
Oklahoma8,1560.85×
Kentucky7,9100.73×
Hawaii6,7701.82×
Kansas6,2860.92×
Arkansas5,4110.76×
Iowa5,2710.74×
Mississippi4,5800.64×
Idaho4,3641.01×
New Mexico3,7020.85×
New Hampshire3,3951×
Nebraska3,0500.7×
Washington, District of Columbia3,0151.16×
Maine2,6150.84×
Alaska2,5281.37×
Rhode Island2,3760.86×
Delaware2,2900.96×
West Virginia2,2310.55×
Montana1,9080.8×
South Dakota1,6230.81×
North Dakota1,2960.73×
Vermont1,0950.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cockpit audience
BrandAffinityCategory
Urban Outfitters10.34×Shopping
Israel3.7×Travel & Leisure
Goose (band)7.55×Pets & Animals
Product design2.21×Business & Career
Alaska1.64×Travel & Leisure
Pro-Ject3.87×Music & Radio
Minnesota1.63×Travel & Leisure
UK garage5.05×Music & Radio
Tipsy Elves8.94×Shopping
Academy Award for Best Production Design14.21×Movies & TV
Home staging4.09×Home & Garden
Electrolyte3.37×Health
Hipster6.75×Politics & Society
N1 road (South Africa)2.88×Travel & Leisure
Superior Hiking Trail9.88×Travel & Leisure
Vocal harmony2.75×Music & Radio
Wikia1.96×Internet & Social Media
JDSU1.77×Business & Career
Iztacalco19.7×Travel & Leisure
Monogram2.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cockpit audience
TraitClusterScore
PatriotismCONSERVATISM6.4
Risk AppetiteTHRILL1.75
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.49
Pet OwnershipJOY1.39
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Cockpit
CountryShare
United States18.4%
Italy17.2%
United Kingdom6.6%

See Cockpit audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cockpit have in United States?

Cockpit has an estimated audience of 864,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Cockpit fans?

24.2% of Cockpit fans are female, 75.8% are male, with an average age of 43.4 years.

Which brands do Cockpit fans like most?

Cockpit fans show strongest brand affinity for Urban Outfitters (10.34×), Israel (3.7×), and Goose (band) (7.55×) over the country average.

Where do Cockpit fans live in United States?

Cockpit fans in United States are most concentrated in California (reach 120,360), Texas (reach 80,769), and Florida (reach 79,221). These three regions account for the largest share of the active audience.

What other brands do Cockpit fans also like?

Beyond Cockpit itself, the audience over-indexes on Israel (3.7×), Goose (band) (7.55×), Product design (2.21×), and Alaska (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cockpit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.