Rascasse Audience Intelligence

Wikia Audience in United States

A data profile of the people who buy, follow and care about Wikia in United States — modelled from more than twelve digital signal sources. Wikia has an estimated audience of 7,041,913 people in United States.

#128among Website / Newspaper / Magazine in United States#75in Internet & Social Media

The average Wikia fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pizza Hut, Subway, Assassin's Creed, with strongest over-indexing on Pizza Hut (3.01× the country average).

Demographically, the Wikia audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wikia fan in United States is balanced, around 30.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wikia profile in United States.

Audience size
7M
in United States
Gender
46.7%♀
53.3% male
Age
30.3
average years
Country rank
#4988
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wikia

46.7% are female, 53.3% are male, average age 30.3.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Wikia audience in United States
MetricValue
Female46.7%
Male53.3%
Average age30.3
Estimated audience size7,041,913
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Wikia audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Wikia audience comes from United States.

Worldwide audience distribution share by country for Wikia
CountryShare
United States16.9%
Germany9.1%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wikia audience in United States is strongest.

Fig. 05

Top regions by affinity

Wikia fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~40K1.36×
02Vermont~20K1.31×
03Washington~200K1.28×
04Virginia~200K1.20×
05Oregon~90K1.19×
06Maine~30K1.17×
07Indiana~100K1.14×
08Pennsylvania~300K1.13×
09Nebraska~40K1.13×
10Massachusetts~100K1.12×
11Utah~60K1.08×
12Wisconsin~100K1.07×
13Washington, District of Columbia~20K1.07×
14Illinois~200K1.06×
15Minnesota~100K1.06×
16West Virginia~30K1.06×
17Maryland~100K1.05×
18Ohio~200K1.04×
19Kansas~50K1.04×
20New Jersey~200K1.03×
21Missouri~100K1.03×
22Connecticut~70K1.02×
23Kentucky~80K1.01×
24Montana~20K1.01×
25Michigan~200K1.00×
26Alaska~10K1.00×
27New York~400K0.99×
28Oklahoma~70K0.98×
29Iowa~50K0.98×
30Idaho~30K0.98×
31California~700K0.97×
32North Carolina~200K0.96×
33Rhode Island~20K0.96×
34New Mexico~30K0.94×
35South Dakota~10K0.94×
36Arkansas~50K0.93×
37Colorado~90K0.91×
38Tennessee~100K0.90×
39Alabama~80K0.90×
40Georgia~200K0.89×
41South Carolina~90K0.88×
42North Dakota~10K0.87×
43Louisiana~70K0.86×
44Texas~500K0.85×
45Delaware~20K0.84×
46Arizona~100K0.81×
47Florida~400K0.80×
48Nevada~50K0.79×
49Mississippi~40K0.79×
50Hawaii~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Wikia, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wikia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wikia audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics14.77×
02Berlin WallTravel & Leisure7.19×
03ZootopiaMovies & TV6.55×
04Assassin's CreedGames6.27×
05Henry CavillMovies & TV5.48×
06Ryan ReynoldsMovies & TV4.90×
07Rotten TomatoesMovies & TV4.55×
08Anne HathawayMovies & TV3.92×
09Internet celebrityInternet & Social Media3.63×
10PokémonGames3.37×
11GameStopGames3.18×
12Virtual realityTechnology & Electronics3.16×
13Pizza HutFood & Beverages3.01×
14Apple TVMovies & TV2.95×
15Renewable energyBusiness & Career2.81×
16Britney SpearsMusic & Radio2.70×
17SubwayFood & Beverages2.55×
18Domino's PizzaFood & Beverages2.41×
19TMZInternet & Social Media2.04×
20McDonald'sFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wikia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wikia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
IndividualismJOY1.51×
Urban LifestyleOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wikia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Luxury OrientationPREMIUM0.62×
DIY MentalityTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wikia have in United States?

Wikia has an estimated audience of 7,041,913 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wikia fans?

46.7% of Wikia fans are female, 53.3% are male, with an average age of 30.3 years.

03

Which brands do Wikia fans like most?

Wikia fans show strongest brand affinity for Pizza Hut (3.01×), Subway (2.55×), and Assassin's Creed (6.27×) over the country average.

04

Where do Wikia fans live in United States?

Wikia fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Wikia fans also like?

Beyond Wikia itself, the audience over-indexes on Subway (2.55×), Assassin's Creed (6.27×), Pokémon (3.37×), and Internet celebrity (3.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Wikia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wikia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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