Hipster Audience in United States

Hipster has an estimated audience of 828,180 people in United States. 47.7% are female, 52.3% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Atlético Madrid, Bachelor of Business Administration, Bonnaroo Music Festival, Mulberry (company).

The average Hipster fan in United States is 33.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Atlético Madrid, Bachelor of Business Administration, with strongest over-indexing on Mothercare (10.57× the country average). Demographically, the Hipster audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hipster fans

Demographic split for Hipster audience in United States
MetricValue
Female47.7%
Male52.3%
Average age33.4
Estimated audience size828,180

Audience persona

The typical Hipster fan in United States is balanced, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Hipster in United States
RegionReachAffinity
California128,5001.41×
Texas86,9191.22×
Florida64,9741.16×
New York55,9131.21×
Illinois30,6311.11×
Georgia28,5431.12×
Pennsylvania27,2090.98×
North Carolina24,8181×
Ohio24,1280.95×
New Jersey21,4231.02×
Michigan21,3590.99×
Virginia20,4471.01×
Arizona20,2891.2×
Washington19,7521.19×
Massachusetts16,9281.04×
Tennessee16,0630.97×
Indiana15,0050.99×
Maryland14,7581.04×
Colorado12,6970.97×
Missouri12,2190.92×
Alabama11,6421.01×
Minnesota11,5350.97×
Wisconsin11,4880.92×
South Carolina10,6670.86×
Oregon10,6661.12×
Louisiana10,5420.99×
Kentucky10,1000.97×
Oklahoma9,1871×
Nevada8,8861.11×
Utah8,8641.2×
Connecticut8,1770.98×
Iowa8,0041.17×
Arkansas6,5260.96×
Kansas6,1180.94×
Mississippi5,6720.83×
Idaho4,3561.05×
New Mexico4,3431.05×
Hawaii4,2471.19×
Nebraska3,7960.91×
West Virginia3,5790.93×
New Hampshire2,8220.86×
Maine2,7550.93×
Rhode Island2,2900.87×
Washington, District of Columbia2,0920.84×
Delaware2,0090.88×
Montana1,8500.81×
Alaska1,7610.99×
North Dakota1,4690.86×
South Dakota1,3790.72×
Vermont1,2780.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hipster audience
BrandAffinityCategory
Mothercare10.57×Kids & Family
Atlético Madrid14.95×Sports
Bachelor of Business Administration33.17×Business & Career
Bonnaroo Music Festival14.08×Music & Radio
Mulberry (company)18.44×Fashion & Accessoires
San Diego Padres8.56×Sports
Non-fiction books5.51×Literature
Rick and Morty5.15×Movies & TV
Bohemian style5.8×Fashion & Accessoires
FC Bayern Munich4.6×Sports
Mexico2.88×Travel & Leisure
YouTube Music3.56×Internet & Social Media
Superman1.7×Movies & TV
Translation9.32×Business & Career
FIFA World Cup2.46×Sports
Real Madrid C.F.2.96×Sports
La Liga5.66×Sports
Mariachi7.33×Music & Radio
ULTA Beauty3.03×Beauty & Wellness
Reggaeton3.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hipster audience
TraitClusterScore
SustainabilityBALANCE2.79
LGBTQ+ IdentityOPEN2.41
Luxury OrientationPREMIUM1.77
Pet OwnershipJOY1.75
MindfulnessBALANCE1.64
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Hipster
CountryShare
United States24.4%
Japan8.8%
Mexico8.7%

See Hipster audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hipster have in United States?

Hipster has an estimated audience of 828,180 people in United States, concentrated in California and Texas.

What is the gender split and age of Hipster fans?

47.7% of Hipster fans are female, 52.3% are male, with an average age of 33.4 years.

Which brands do Hipster fans like most?

Hipster fans show strongest brand affinity for Mothercare (10.57×), Atlético Madrid (14.95×), and Bachelor of Business Administration (33.17×) over the country average.

Where do Hipster fans live in United States?

Hipster fans in United States are most concentrated in California (reach 128,500), Texas (reach 86,919), and Florida (reach 64,974). These three regions account for the largest share of the active audience.

What other brands do Hipster fans also like?

Beyond Hipster itself, the audience over-indexes on Atlético Madrid (14.95×), Bachelor of Business Administration (33.17×), Bonnaroo Music Festival (14.08×), and Mulberry (company) (18.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hipster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.