Superior Hiking Trail Audience in United States

Superior Hiking Trail logo

Superior Hiking Trail has an estimated audience of 371,411 people in United States. 44.8% are female, 55.2% are male, average age 43.6. Top regions: Minnesota, Wisconsin, Illinois. Top brand affinities: Electrolyte, Howard County, Maryland, Nationality, Voter registration, Nasal cavity.

The average Superior Hiking Trail fan in United States is 43.6 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, Illinois. Top brand affinities include Electrolyte, Howard County, Maryland, Nationality, with strongest over-indexing on Electrolyte (14.44× the country average). Demographically, the Superior Hiking Trail audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Superior Hiking Trail fans

Demographic split for Superior Hiking Trail audience in United States
MetricValue
Female44.8%
Male55.2%
Average age43.6
Estimated audience size371,411

Audience persona

The typical Superior Hiking Trail fan in United States is more male, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Superior Hiking Trail in United States
RegionReachAffinity
Minnesota126,86623.84×
Wisconsin22,6304.05×
Illinois11,0200.89×
Michigan7,5500.78×
Iowa7,5252.46×
California5,3610.13×
Texas4,3750.14×
Colorado3,7020.63×
Ohio3,6200.32×
New York3,5120.17×
Indiana3,1640.47×
Florida3,1120.12×
Missouri2,6680.45×
Pennsylvania2,5200.2×
North Dakota2,4593.22×
Arizona2,3670.31×
Washington2,0330.27×
North Carolina1,9040.17×
Virginia1,8230.2×
Oregon1,6550.39×
South Dakota1,5571.81×
Nebraska1,5280.82×
Tennessee1,5010.2×
Georgia1,3050.11×
Massachusetts1,2980.18×
Utah1,1390.34×
Kentucky1,0010.22×
Kansas9680.33×
Montana8760.85×
Maryland8760.14×
New Jersey8110.09×
Arkansas7370.24×
Oklahoma6780.16×
Louisiana6510.14×
Alaska6430.81×
New Hampshire6310.43×
Mississippi5860.19×
South Carolina5730.1×
Connecticut5520.15×
Maine5450.41×
Hawaii5330.33×
Alabama5250.1×
Washington, District of Columbia5180.46×
Vermont5040.77×
Idaho4840.26×
West Virginia4830.28×
Wyoming4560.83×
New Mexico4530.24×
Nevada4510.13×
Rhode Island3850.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superior Hiking Trail audience
BrandAffinityCategory
Electrolyte14.44×Health
Howard County, Maryland19.95×Travel & Leisure
Nationality3.36×Politics & Society
Voter registration7.05×Politics & Society
Nasal cavity10.6×Health
Product design2.01×Business & Career
Endless Space20.61×Games
Who Wants to Be a Millionaire?8.1×Movies & TV
Nebraska Cornhuskers football3.04×Sports
Elsword12×Games
Kento Yamazaki7.72×Movies & TV
Pro-Ject2.72×Music & Radio
Jesse Plemons2.29×Movies & TV
UK garage3.49×Music & Radio
Corona (band)3.48×Music & Radio
Lulu 黃路梓茵1.62×Movies & TV
Nebraska1.59×Travel & Leisure
Home staging2.95×Home & Garden
Embroidery Library8.73×Home & Garden
Jaws3.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superior Hiking Trail audience
TraitClusterScore
Community OrientationOPEN3.05
Risk AppetiteTHRILL2.28
Pet OwnershipJOY2.05
TravellingTHRILL1.9
LGBTQ+ IdentityOPEN1.85
SustainabilityBALANCE1.8

Worldwide distribution

Worldwide audience distribution share by country for Superior Hiking Trail
CountryShare
United States34.2%
United Kingdom8.6%
Italy8.2%

See Superior Hiking Trail audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Superior Hiking Trail have in United States?

Superior Hiking Trail has an estimated audience of 371,411 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Superior Hiking Trail fans?

44.8% of Superior Hiking Trail fans are female, 55.2% are male, with an average age of 43.6 years.

Which brands do Superior Hiking Trail fans like most?

Superior Hiking Trail fans show strongest brand affinity for Electrolyte (14.44×), Howard County, Maryland (19.95×), and Nationality (3.36×) over the country average.

Where do Superior Hiking Trail fans live in United States?

Superior Hiking Trail fans in United States are most concentrated in Minnesota (reach 126,866), Wisconsin (reach 22,630), and Illinois (reach 11,020). These three regions account for the largest share of the active audience.

What other brands do Superior Hiking Trail fans also like?

Beyond Superior Hiking Trail itself, the audience over-indexes on Howard County, Maryland (19.95×), Nationality (3.36×), Voter registration (7.05×), and Nasal cavity (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superior Hiking Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.