Voter registration Audience in United States
Voter registration has an estimated audience of 3,331,797 people in United States. 49.9% are female, 50.1% are male, average age 45.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Voter registration audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Voter registration fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.2 |
| Estimated audience size | 3,331,797 |
Audience persona
The typical Voter registration fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 4.39× | News |
| Income tax | 13.19× | Business & Career |
| Lil Dicky | 28.19× | Music & Radio |
| Sustainable energy | 5.61× | Home & Garden |
| New York Post | 5.2× | News |
| Democracy | 4.75× | Politics & Society |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Staples (Canada) | 3.45× | Business & Career |
| Political science | 4.01× | Business & Career |
| Politico | 5.31× | Politics & Society |
| Fox News Channel | 1.64× | Movies & TV |
| Drudge Report | 4.13× | Sports |
| Nature | 1.68× | Home & Garden |
| United States Postal Service | 2.17× | Business & Career |
| Non-fiction books | 4.04× | Literature |
| Renewable energy | 3.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.23 |
| Need for Security | CONSERVATISM | 1.45 |
| Individualism | JOY | 1.41 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.4% |
| United Kingdom | 4.1% |
| Canada | 1.5% |
See Voter registration audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Voter registration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.