A data profile of the people who buy, follow and care about Voter registration in United States — modelled from more than twelve digital signal sources. Voter registration has an estimated audience of 3,331,797 people in United States.
Voter registration has an estimated audience of 3,331,797 people in United States. 49.9% are female, 50.1% are male, average age 45.2. Top brand affinities: Sustainable energy, Renewable energy, FedEx, New York Post, Mortgage loans.
Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (21.4× the country average).
Demographically, the Voter registration audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Voter registration fan in United States is balanced, around 45.2 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Voter registration profile in United States.
49.9% are female, 50.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.2 |
| Estimated audience size | 3,331,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 41% |
of the worldwide Voter registration audience comes from United States.
| Country | Share |
|---|---|
| United States | 88.0% |
| United Kingdom | 4.1% |
| Canada | 1.5% |
The strongest cross-interests of the Voter registration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lil Dicky | Music & Radio | 28.12× | ||
| 02 | Sustainable energy | Home & Garden | 21.40× | ||
| 03 | ExxonMobil | Cars & Mobility | 13.21× | ||
| 04 | Renewable energy | Business & Career | 11.96× | ||
| 05 | Nobel Peace Prize | Politics & Society | 9.81× | ||
| 06 | Elderly care | Health | 9.32× | ||
| 07 | Politico | Politics & Society | 6.57× | ||
| 08 | New York Post | News | 6.44× | ||
| 09 | FedEx | Business & Career | 6.01× | ||
| 10 | Drudge Report | Sports | 4.43× | ||
| 11 | Weather forecasting | Home & Garden | 4.24× | ||
| 12 | Solar energy | Home & Garden | 4.05× | ||
| 13 | Democracy | Politics & Society | 4.02× | ||
| 14 | Political science | Business & Career | 3.85× | ||
| 15 | Vehicle insurance | Cars & Mobility | 3.63× | ||
| 16 | Mortgage loans | Business & Career | 3.60× | ||
| 17 | McDonald's | Food & Beverages | 2.45× | ||
| 18 | Pizza Hut | Food & Beverages | 2.31× | ||
| 19 | Internet & Social Media | 2.08× | |||
| 20 | Airbnb | Travel & Leisure | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 5.20× | |
| Family Orientation | CONSERVATISM | 2.63× | |
| Individualism | JOY | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Voter registration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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