Howard County, Maryland Audience in United States

Howard County, Maryland logo

Howard County, Maryland has an estimated audience of 538,327 people in United States. 62.7% are female, 37.3% are male, average age 43.2. Top regions: Maryland, Virginia, Texas. Top brand affinities: Who Wants to Be a Millionaire?, Pillow, Jonathan Davis, Kerala, Elsword.

The average Howard County, Maryland fan in United States is 43.2 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Texas. Top brand affinities include Who Wants to Be a Millionaire?, Pillow, Jonathan Davis, with strongest over-indexing on Who Wants to Be a Millionaire? (9.1× the country average). Demographically, the Howard County, Maryland audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Howard County, Maryland fans

Demographic split for Howard County, Maryland audience in United States
MetricValue
Female62.7%
Male37.3%
Average age43.2
Estimated audience size538,327

Audience persona

The typical Howard County, Maryland fan in United States is more female, around 43.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Howard County, Maryland in United States
RegionReachAffinity
Maryland225,58724.37×
Virginia24,7871.89×
Texas23,7990.51×
Indiana15,4911.58×
Pennsylvania14,3750.79×
New York13,0140.43×
Florida12,2360.34×
California11,5560.2×
Washington, District of Columbia10,9506.77×
North Carolina7,2450.45×
New Jersey6,3550.46×
Georgia6,2670.38×
Illinois4,5520.25×
Ohio4,2310.26×
Arkansas4,1600.94×
Missouri4,0650.47×
Massachusetts3,6110.34×
South Carolina2,9280.36×
Tennessee2,9250.27×
Michigan2,7370.19×
Iowa2,6410.6×
Washington2,5330.23×
Delaware2,4861.67×
Colorado2,4530.29×
Arizona2,2730.21×
Nebraska2,0860.77×
Minnesota1,8620.24×
West Virginia1,7820.71×
Alabama1,6360.22×
Kentucky1,6120.24×
Wisconsin1,5950.2×
Connecticut1,5770.29×
Louisiana1,5140.22×
Oklahoma1,2150.2×
Oregon1,1100.18×
Nevada8630.17×
Utah8280.17×
Kansas7880.19×
Mississippi7600.17×
New Hampshire5170.24×
Hawaii5090.22×
New Mexico4840.18×
Idaho4640.17×
Maine4190.22×
Rhode Island3990.23×
Alaska3010.26×
Vermont2950.31×
Montana2840.19×
South Dakota2800.23×
North Dakota2520.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Howard County, Maryland audience
BrandAffinityCategory
Who Wants to Be a Millionaire?9.1×Movies & TV
Pillow1.6×Home & Garden
Jonathan Davis5.7×Music & Radio
Kerala3.82×Travel & Leisure
Elsword9.1×Games
Sinaloa1.95×Travel & Leisure
Home staging2.42×Home & Garden
Zoo Tycoon (series)9.1×Games
Necktie2.08×Fashion & Accessoires
Fairy godmother2.9×Literature
Goop2.07×Internet & Social Media
Governor of Michigan2.84×Politics & Society
Jeep Wagoneer2×Cars & Mobility
Jaws1.83×Movies & TV
Rajasthan5.47×Travel & Leisure
Kento Yamazaki3.41×Movies & TV
Wok1.96×Food & Beverages
Hebe1.94×Home & Garden
Hibachi2.29×Food & Beverages
Corona (band)1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Howard County, Maryland audience
TraitClusterScore
Urban LifestyleOPEN1.32
Quality AwarenessPREMIUM1.28
Community OrientationOPEN1.19
Family OrientationCONSERVATISM1.18
ExtroversionTHRILL1.14
IndulgenceJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Howard County, Maryland
CountryShare
United States99.8%
Germany0.1%
Italy0.0%

See Howard County, Maryland audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Howard County, Maryland have in United States?

Howard County, Maryland has an estimated audience of 538,327 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of Howard County, Maryland fans?

62.7% of Howard County, Maryland fans are female, 37.3% are male, with an average age of 43.2 years.

Which brands do Howard County, Maryland fans like most?

Howard County, Maryland fans show strongest brand affinity for Who Wants to Be a Millionaire? (9.1×), Pillow (1.6×), and Jonathan Davis (5.7×) over the country average.

Where do Howard County, Maryland fans live in United States?

Howard County, Maryland fans in United States are most concentrated in Maryland (reach 225,587), Virginia (reach 24,787), and Texas (reach 23,799). These three regions account for the largest share of the active audience.

What other brands do Howard County, Maryland fans also like?

Beyond Howard County, Maryland itself, the audience over-indexes on Pillow (1.6×), Jonathan Davis (5.7×), Kerala (3.82×), and Elsword (9.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Howard County, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.