Hibachi Audience in United States
Hibachi has an estimated audience of 1,238,746 people in United States. 65.1% are female, 34.9% are male, average age 39.3. Top regions: Texas, Florida, California. Top brand affinities: Pillow, Unique Gifts, edureka, Birthday Gifts, Nurse education.
The average Hibachi fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Pillow, Unique Gifts, edureka, with strongest over-indexing on Pillow (1.57× the country average). Demographically, the Hibachi audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Hibachi fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.3 |
| Estimated audience size | 1,238,746 |
Audience persona
The typical Hibachi fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 126,125 | 1.18× |
| Florida | 115,671 | 1.38× |
| California | 101,245 | 0.74× |
| North Carolina | 71,288 | 1.91× |
| Georgia | 69,680 | 1.83× |
| New York | 68,893 | 1× |
| Ohio | 57,068 | 1.5× |
| Pennsylvania | 52,036 | 1.25× |
| Virginia | 44,859 | 1.49× |
| Michigan | 38,669 | 1.19× |
| Illinois | 38,535 | 0.93× |
| New Jersey | 37,583 | 1.19× |
| Tennessee | 34,373 | 1.38× |
| South Carolina | 33,343 | 1.79× |
| Maryland | 23,881 | 1.12× |
| Alabama | 23,878 | 1.38× |
| Missouri | 22,195 | 1.11× |
| Massachusetts | 22,116 | 0.91× |
| Louisiana | 21,768 | 1.36× |
| Indiana | 21,391 | 0.95× |
| Arkansas | 21,272 | 2.08× |
| Colorado | 18,605 | 0.95× |
| Mississippi | 17,940 | 1.76× |
| Arizona | 17,444 | 0.69× |
| Oklahoma | 17,432 | 1.27× |
| Kentucky | 17,155 | 1.1× |
| Connecticut | 15,503 | 1.25× |
| Washington | 13,749 | 0.55× |
| Nevada | 13,332 | 1.11× |
| Wisconsin | 13,009 | 0.7× |
| Minnesota | 11,577 | 0.65× |
| Iowa | 8,146 | 0.8× |
| Kansas | 8,022 | 0.82× |
| Oregon | 6,748 | 0.48× |
| West Virginia | 6,247 | 1.08× |
| New Mexico | 5,564 | 0.9× |
| Delaware | 5,298 | 1.55× |
| Utah | 5,173 | 0.47× |
| Rhode Island | 4,120 | 1.04× |
| Nebraska | 3,788 | 0.61× |
| Hawaii | 3,502 | 0.66× |
| Idaho | 3,405 | 0.55× |
| Washington, District of Columbia | 3,027 | 0.81× |
| New Hampshire | 3,022 | 0.62× |
| Maine | 2,009 | 0.45× |
| South Dakota | 1,384 | 0.48× |
| Montana | 1,113 | 0.32× |
| North Dakota | 1,033 | 0.41× |
| Vermont | 926 | 0.43× |
| Wyoming | 901 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.57× | Home & Garden |
| Unique Gifts | 1.65× | Shopping |
| edureka | 23.53× | Business & Career |
| Birthday Gifts | 1.63× | Kids & Family |
| Nurse education | 1.59× | Kids & Family |
| Certified diabetes educator | 4.79× | Business & Career |
| English literature | 2.09× | Literature |
| Artistic inspiration | 1.74× | Arts & Culture |
| Graham Greene | 1.64× | Literature |
| Roger Federer | 1.61× | Sports |
| Cockpit | 2.19× | Travel & Leisure |
| Boracay | 2.18× | Travel & Leisure |
| Mackenzie Foy | 1.77× | Fashion & Accessoires |
| Buying a House | 1.56× | Home & Garden |
| Biblical inspiration | 1.95× | Politics & Society |
| Picnic | 1.51× | Kids & Family |
| MeatEater | 1.65× | Movies & TV |
| Waterford | 1.93× | Travel & Leisure |
| New Era (Namibia) | 1.7× | News |
| Hattiesburg, Mississippi | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Price Sensitivity | PREMIUM | 1.37 |
| Family Orientation | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.33 |
| Urban Lifestyle | OPEN | 1.24 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.2% |
| Canada | 17.7% |
| Japan | 7.4% |
See Hibachi audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hibachi have in United States?
Hibachi has an estimated audience of 1,238,746 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Hibachi fans?
65.1% of Hibachi fans are female, 34.9% are male, with an average age of 39.3 years.
Which brands do Hibachi fans like most?
Hibachi fans show strongest brand affinity for Pillow (1.57×), Unique Gifts (1.65×), and edureka (23.53×) over the country average.
Where do Hibachi fans live in United States?
Hibachi fans in United States are most concentrated in Texas (reach 126,125), Florida (reach 115,671), and California (reach 101,245). These three regions account for the largest share of the active audience.
What other brands do Hibachi fans also like?
Beyond Hibachi itself, the audience over-indexes on Unique Gifts (1.65×), edureka (23.53×), Birthday Gifts (1.63×), and Nurse education (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hibachi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.