Rascasse Audience Intelligence

Necktie Audience in United States

A data profile of the people who buy, follow and care about Necktie in United States — modelled from more than twelve digital signal sources. Necktie has an estimated audience of 2,954,539 people in United States.

#5161among Topic in United States#492in Fashion & Accessoires

The average Necktie fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brookes Brothers, Personalisation, Formal wear, with strongest over-indexing on Brookes Brothers (6.78× the country average).

Demographically, the Necktie audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Necktie fan in United States is more female, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Brookes Brothers.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Necktie profile in United States.

Audience size
3M
in United States
Gender
64.0%♀
36.0% male
Age
39.6
average years
Country rank
#10443
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Necktie fans

64.0% are female, 36.0% are male, average age 39.6.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Necktie audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.6
Estimated audience size2,954,539
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Necktie audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Necktie audience comes from United States.

Worldwide audience distribution share by country for Necktie
CountryShare
United States22.8%
Japan11.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Necktie audience in United States is strongest.

Fig. 05

Top regions by affinity

Necktie fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.40×
02Louisiana~50K1.39×
03Mississippi~30K1.22×
04Utah~30K1.20×
05Washington, District of Columbia~10K1.20×
06California~400K1.16×
07New York~200K1.14×
08Virginia~80K1.14×
09North Carolina~100K1.12×
10Hawaii~10K1.12×
11Maryland~60K1.09×
12Massachusetts~60K1.08×
13Georgia~100K1.07×
14Kentucky~40K1.07×
15New Jersey~80K1.05×
16Oregon~40K1.05×
17Tennessee~60K1.04×
18Washington~60K1.03×
19Alabama~40K1.02×
20South Carolina~50K1.01×
21Arkansas~20K1.00×
22Idaho~10K1.00×
23Alaska~6K0.99×
24Illinois~100K0.98×
25Texas~200K0.97×
26New Mexico~10K0.97×
27Pennsylvania~100K0.96×
28Oklahoma~30K0.95×
29Connecticut~30K0.95×
30New Hampshire~10K0.95×
31Maine~10K0.95×
32Rhode Island~9K0.95×
33Montana~8K0.95×
34South Dakota~6K0.95×
35Kansas~20K0.94×
36Nebraska~10K0.94×
37Delaware~8K0.94×
38Nevada~30K0.93×
39West Virginia~10K0.93×
40North Dakota~6K0.93×
41Arizona~60K0.92×
42Indiana~50K0.92×
43Minnesota~40K0.91×
44Missouri~40K0.90×
45Iowa~20K0.90×
46Michigan~70K0.88×
47Florida~200K0.87×
48Colorado~40K0.87×
49Ohio~80K0.85×
50Wisconsin~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Necktie, United States
0.85×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Necktie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Necktie audience
#·InterestCategoryAffinity×
01SuitsupplyFashion & Accessoires9.24×
02Brookes BrothersMusic & Radio6.78×
03Scott EastwoodMovies & TV6.77×
04Slim-fit pantsFashion & Accessoires4.61×
05Formal wearFashion & Accessoires3.58×
06Polo Ralph LaurenFashion & Accessoires3.43×
07Men's WearhouseFashion & Accessoires2.98×
08PersonalisationHome & Garden2.59×
09BlanketHome & Garden2.57×
10BestsellerLiterature2.20×
11Bath and BodyworksShopping2.05×
12Dillard'sFashion & Accessoires1.93×
13J. C. PenneyShopping1.76×
14Nordstrom rackFashion & Accessoires1.75×
15Five BelowShopping1.71×
16TrousersFashion & Accessoires1.70×
17Real propertyHome & Garden1.69×
18YouTube MusicInternet & Social Media1.65×
19InnovationBusiness & Career1.64×
20Men's clothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Necktie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Necktie audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
Design AffinityPREMIUM1.54×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Necktie audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
Pet OwnershipJOY0.83×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Necktie have in United States?

Necktie has an estimated audience of 2,954,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Necktie fans?

64.0% of Necktie fans are female, 36.0% are male, with an average age of 39.6 years.

03

Which brands do Necktie fans like most?

Necktie fans show strongest brand affinity for Brookes Brothers (6.78×), Personalisation (2.59×), and Formal wear (3.58×) over the country average.

04

Where do Necktie fans live in United States?

Necktie fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Necktie fans also like?

Beyond Necktie itself, the audience over-indexes on Personalisation (2.59×), Formal wear (3.58×), Trousers (1.7×), and Scott Eastwood (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Necktie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Necktie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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