Necktie Audience in Germany
Necktie has an estimated audience of 306,312 people in Germany. 64.7% are female, 35.3% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Women's empowerment, Hawesko, CAC 40, Business English, Progressive rock.
The average Necktie fan in Germany is 36.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Women's empowerment, Hawesko, CAC 40, with strongest over-indexing on Women's empowerment (10.32× the country average). Demographically, the Necktie audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Necktie fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 36.8 |
| Estimated audience size | 306,312 |
Audience persona
The typical Necktie fan in Germany is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Women's empowerment.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 55,643 | 1.13× |
| Nordrhein-Westfalen | 47,560 | 0.71× |
| Baden-Württemberg | 45,528 | 1.09× |
| Niedersachsen | 35,776 | 1.2× |
| Hessen | 26,759 | 1.15× |
| Berlin | 15,605 | 1.14× |
| Rheinland-Pfalz | 15,602 | 1.02× |
| Sachsen | 14,307 | 0.95× |
| Schleswig-Holstein | 11,091 | 1.01× |
| Brandenburg | 8,786 | 0.92× |
| Hamburg | 8,394 | 1.21× |
| Thüringen | 6,826 | 0.87× |
| Sachsen-Anhalt | 6,372 | 0.8× |
| Mecklenburg-Vorpommern | 5,089 | 0.87× |
| Saarland | 3,320 | 0.88× |
| Bremen | 2,719 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's empowerment | 10.32× | Politics & Society |
| Hawesko | 7.36× | Food & Beverages |
| CAC 40 | 2.51× | Business & Career |
| Business English | 3.6× | Business & Career |
| Progressive rock | 1.6× | Music & Radio |
| Product design | 1.66× | Business & Career |
| Loincloth | 2.84× | Fashion & Accessoires |
| Hachis Parmentier | 10.65× | Food & Beverages |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| The Hunt (2012 film) | 3.46× | Movies & TV |
| Xàbia | 14.93× | Travel & Leisure |
| Jin Goo | 20× | Movies & TV |
| South Asian cuisine | 5.2× | Food & Beverages |
| Stamp collecting | 3.42× | Home & Garden |
| Home Delivery | 1.71× | Food & Beverages |
| N'Golo Kanté | 3.28× | Sports |
| Fatteh | 5.9× | Food & Beverages |
| ICF International | 16.07× | Business & Career |
| Graham Greene | 2.4× | Literature |
| Hypertext | 1.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.85 |
| Early Adopter Mentality | POWER | 1.72 |
| Individualism | JOY | 1.7 |
| Luxury Orientation | PREMIUM | 1.59 |
| Pet Ownership | JOY | 1.51 |
| Sustainability | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 11.6% |
| Italy | 5.1% |
See Necktie audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Necktie have in Germany?
Necktie has an estimated audience of 306,312 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Necktie fans?
64.7% of Necktie fans are female, 35.3% are male, with an average age of 36.8 years.
Which brands do Necktie fans like most?
Necktie fans show strongest brand affinity for Women's empowerment (10.32×), Hawesko (7.36×), and CAC 40 (2.51×) over the country average.
Where do Necktie fans live in Germany?
Necktie fans in Germany are most concentrated in Bayern (reach 55,643), Nordrhein-Westfalen (reach 47,560), and Baden-Württemberg (reach 45,528). These three regions account for the largest share of the active audience.
What other brands do Necktie fans also like?
Beyond Necktie itself, the audience over-indexes on Hawesko (7.36×), CAC 40 (2.51×), Business English (3.6×), and Progressive rock (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Necktie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.