Rascasse Audience Intelligence

Necktie Audience in Germany

A data profile of the people who buy, follow and care about Necktie in Germany — modelled from more than twelve digital signal sources. Necktie has an estimated audience of 306,312 people in Germany.

#6084among Topic in Germany#801in Fashion & Accessoires

The average Necktie fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ballet shoe, High-heeled footwear, The Nutcracker, with strongest over-indexing on Ballet shoe (30.33× the country average).

Demographically, the Necktie audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Necktie fan in Germany is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Ballet shoe.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Necktie profile in Germany.

Audience size
306K
in Germany
Gender
64.7%♀
35.3% male
Age
36.8
average years
Country rank
#17055
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Necktie fans

64.7% are female, 35.3% are male, average age 36.8.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Necktie audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age36.8
Estimated audience size306,312
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Necktie audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Necktie audience comes from Germany.

Worldwide audience distribution share by country for Necktie
CountryShare
United States22.8%
Japan11.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Necktie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Necktie fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.18×
02Niedersachsen~30K1.15×
03Bayern~50K1.11×
04Berlin~20K1.11×
05Hessen~30K1.10×
06Baden-Württemberg~40K1.07×
07Bremen~3K1.05×
08Schleswig-Holstein~10K1.00×
09Rheinland-Pfalz~20K0.99×
10Sachsen~10K0.95×
11Saarland~4K0.94×
12Brandenburg~9K0.93×
13Nordrhein-Westfalen~60K0.91×
14Thüringen~7K0.91×
15Mecklenburg-Vorpommern~5K0.89×
16Sachsen-Anhalt~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Necktie, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Necktie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Necktie audience
#·InterestCategoryAffinity×
01Ballet shoeFashion & Accessoires30.33×
02Roy LichtensteinArts & Culture20.00×
03Lars von TrierMovies & TV20.00×
04Pete TownshendMusic & Radio20.00×
05Patricia HighsmithLiterature20.00×
06SuitcaseFashion & Accessoires12.96×
07The NutcrackerMusic & Radio12.45×
08High-heeled footwearFashion & Accessoires9.90×
09Leather jacketFashion & Accessoires9.10×
10Whirlpool CorporationHome & Garden8.44×
11Slim-fit pantsFashion & Accessoires5.76×
12Bespoke tailoringFashion & Accessoires5.49×
13Kelly OsbourneMusic & Radio5.38×
14SunscreenBeauty & Wellness5.30×
15Polo Ralph LaurenFashion & Accessoires5.04×
16PandoraFashion & Accessoires3.13×
17Unique GiftsShopping3.07×
18TagesschauMovies & TV1.88×
19TK MaxxShopping1.72×
20HermèsFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Necktie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Necktie audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.75×
Quality AwarenessPREMIUM1.70×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Necktie audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Sports ActivityPOWER0.88×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Necktie have in Germany?

Necktie has an estimated audience of 306,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Necktie fans?

64.7% of Necktie fans are female, 35.3% are male, with an average age of 36.8 years.

03

Which brands do Necktie fans like most?

Necktie fans show strongest brand affinity for Ballet shoe (30.33×), High-heeled footwear (9.9×), and The Nutcracker (12.45×) over the country average.

04

Where do Necktie fans live in Germany?

Necktie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Necktie fans also like?

Beyond Necktie itself, the audience over-indexes on High-heeled footwear (9.9×), The Nutcracker (12.45×), Whirlpool Corporation (8.44×), and Tagesschau (1.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Necktie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Necktie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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