Nebraska Audience in United States

Nebraska logo

Nebraska has an estimated audience of 10,324,833 people in United States. 48.2% are female, 51.8% are male, average age 45.0. Top regions: Texas, California, Nebraska. Top brand affinities: Goop, Israel, Governor of Michigan, Wok, Cherish (group).

The average Nebraska fan in United States is 45.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Nebraska. Top brand affinities include Goop, Israel, Governor of Michigan, with strongest over-indexing on Goop (11.39× the country average). Demographically, the Nebraska audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Nebraska fans

Demographic split for Nebraska audience in United States
MetricValue
Female48.2%
Male51.8%
Average age45.0
Estimated audience size10,324,833

Audience persona

The typical Nebraska fan in United States is balanced, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Nebraska in United States
RegionReachAffinity
Texas776,9420.88×
California730,7130.64×
Nebraska702,10313.56×
Florida495,3750.71×
New York329,3420.57×
Illinois266,8730.78×
Colorado212,7421.31×
Georgia210,4140.66×
Pennsylvania204,2720.59×
Ohio195,0960.61×
North Carolina187,5370.6×
Arizona173,2500.82×
Missouri165,8791×
Virginia164,2270.65×
Michigan159,0630.59×
New Jersey153,9880.59×
Iowa150,3781.77×
Washington143,0860.69×
Kansas132,0331.62×
Indiana130,4310.69×
Tennessee124,8000.6×
Massachusetts123,1320.61×
Minnesota122,9200.83×
Wisconsin106,3020.68×
Maryland102,8450.58×
Oklahoma90,5770.79×
South Carolina85,9990.55×
Alabama82,6060.57×
Louisiana80,5790.61×
Kentucky75,4590.58×
Oregon73,3200.62×
Nevada70,0010.7×
Utah67,7690.73×
Arkansas61,2350.72×
Connecticut57,5530.56×
Mississippi46,7290.55×
South Dakota45,7151.92×
Idaho36,1680.7×
New Mexico33,5390.65×
Hawaii25,5370.58×
West Virginia23,3570.49×
Washington, District of Columbia22,8470.74×
Wyoming22,6451.48×
Montana22,0480.77×
New Hampshire20,5380.5×
Maine19,6630.53×
North Dakota18,3490.87×
Rhode Island16,2270.49×
Delaware14,6960.52×
Alaska14,1510.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska audience
BrandAffinityCategory
Goop11.39×Internet & Social Media
Israel4.36×Travel & Leisure
Governor of Michigan14.64×Politics & Society
Wok11.13×Food & Beverages
Cherish (group)16.5×Music & Radio
headspace14.04×Health
Google Home9.1×Technology & Electronics
Vocal harmony6.11×Music & Radio
Grinch5.12×Movies & TV
Hibachi9.96×Food & Beverages
Grace Slick11.08×Music & Radio
Ulysses S. Grant7.08×Politics & Society
Urban Outfitters1.98×Shopping
El Paso County, Colorado13.37×Travel & Leisure
Kikar HaShabbat16.02×News
Hipster9.27×Politics & Society
Fairy godmother7.08×Literature
Guitarist (magazine)10.29×Music & Radio
Jeep Grand Cherokee (WJ)5.56×Cars & Mobility
Bank account2.1×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska audience
TraitClusterScore
Risk AppetiteTHRILL2.37
PatriotismCONSERVATISM1.84
ExtroversionTHRILL1.42
Community OrientationOPEN1.35
Luxury OrientationPREMIUM1.31
Need for SecurityCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Nebraska
CountryShare
United States81.0%
United Kingdom4.4%
Canada2.0%

See Nebraska audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Nebraska have in United States?

Nebraska has an estimated audience of 10,324,833 people in United States, concentrated in Texas and California.

What is the gender split and age of Nebraska fans?

48.2% of Nebraska fans are female, 51.8% are male, with an average age of 45.0 years.

Which brands do Nebraska fans like most?

Nebraska fans show strongest brand affinity for Goop (11.39×), Israel (4.36×), and Governor of Michigan (14.64×) over the country average.

Where do Nebraska fans live in United States?

Nebraska fans in United States are most concentrated in Texas (reach 776,942), California (reach 730,713), and Nebraska (reach 702,103). These three regions account for the largest share of the active audience.

What other brands do Nebraska fans also like?

Beyond Nebraska itself, the audience over-indexes on Israel (4.36×), Governor of Michigan (14.64×), Wok (11.13×), and Cherish (group) (16.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.