JBS USA Audience in United States

JBS USA logo

JBS USA has an estimated audience of 269,174 people in United States. 51.9% are female, 48.1% are male, average age 39.3. Top regions: Colorado, Texas, California. Top brand affinities: Historic site, Mathcore, Vocal harmony, Grinch, Israel.

The average JBS USA fan in United States is 39.3 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Historic site, Mathcore, Vocal harmony, with strongest over-indexing on Historic site (13.87× the country average). Demographically, the JBS USA audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of JBS USA fans

Demographic split for JBS USA audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.3
Estimated audience size269,174

Audience persona

The typical JBS USA fan in United States is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for JBS USA in United States
RegionReachAffinity
Colorado30,0616.48×
Texas21,0930.83×
California18,6110.58×
Florida13,8420.7×
Kentucky11,8853.22×
Illinois10,0371.02×
New York9,1900.56×
Iowa8,9373.69×
North Carolina6,7450.76×
Georgia6,6580.73×
Pennsylvania6,6540.67×
Nebraska6,4564.38×
Minnesota6,3721.51×
Indiana6,2081.16×
Michigan6,1410.8×
Missouri6,1131.29×
Ohio5,7160.63×
Arizona4,8660.81×
Virginia4,4160.62×
Wisconsin4,0930.92×
Utah3,4971.33×
New Jersey3,3900.45×
Mississippi3,3831.4×
Tennessee3,3170.56×
Massachusetts3,2240.56×
Washington2,7050.46×
Arkansas2,5181.04×
South Carolina2,4340.55×
Alabama2,3840.58×
Kansas2,3711.02×
Maryland1,9040.38×
Louisiana1,6260.43×
Oklahoma1,4700.45×
Oregon1,4610.43×
Connecticut1,0950.37×
Nevada1,0270.36×
Washington, District of Columbia8931.01×
Idaho7670.52×
South Dakota7451.1×
New Mexico7270.49×
West Virginia6420.47×
Alaska4930.78×
Maine4800.46×
Hawaii4660.37×
Montana4600.56×
Wyoming4270.98×
New Hampshire4040.35×
Rhode Island3900.42×
Vermont3840.74×
North Dakota3790.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JBS USA audience
BrandAffinityCategory
Historic site13.87×Arts & Culture
Mathcore21.05×Music & Radio
Vocal harmony11.16×Music & Radio
Grinch9.12×Movies & TV
Israel4×Travel & Leisure
Goop9.03×Internet & Social Media
Governor of Michigan11.09×Politics & Society
Combat sport2.26×Sports
Hipster12.81×Politics & Society
Fairy godmother9.48×Literature
Harlow14.6×Travel & Leisure
TV Fanatic12.29×Movies & TV
UK garage5.44×Music & Radio
No Escape (1994 film)11.15×Movies & TV
Keeper (password manager)6.09×Technology & Electronics
Kendra Scott2.72×Fashion & Accessoires
Wok5.99×Food & Beverages
Jeep Wagoneer5.17×Cars & Mobility
The Journey (1959 film)16.09×Movies & TV
Hamden, Connecticut16.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JBS USA audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
PatriotismCONSERVATISM1.58
Career OrientationPOWER1.57
Price SensitivityPREMIUM1.41
TravellingTHRILL1.36
Family OrientationCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for JBS USA
CountryShare
United States76.9%
Brazil15.7%
India3.9%

See JBS USA audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does JBS USA have in United States?

JBS USA has an estimated audience of 269,174 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of JBS USA fans?

51.9% of JBS USA fans are female, 48.1% are male, with an average age of 39.3 years.

Which brands do JBS USA fans like most?

JBS USA fans show strongest brand affinity for Historic site (13.87×), Mathcore (21.05×), and Vocal harmony (11.16×) over the country average.

Where do JBS USA fans live in United States?

JBS USA fans in United States are most concentrated in Colorado (reach 30,061), Texas (reach 21,093), and California (reach 18,611). These three regions account for the largest share of the active audience.

What other brands do JBS USA fans also like?

Beyond JBS USA itself, the audience over-indexes on Mathcore (21.05×), Vocal harmony (11.16×), Grinch (9.12×), and Israel (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JBS USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.