Rascasse Audience Intelligence

Financial adviser Audience in United States

A data profile of the people who buy, follow and care about Financial adviser in United States — modelled from more than twelve digital signal sources. Financial adviser has an estimated audience of 11,694,119 people in United States.

#2006among Topic in United States#304in Business & Career

The average Financial adviser fan in United States is 47.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-esteem, Capital One, Investment, with strongest over-indexing on Self-esteem (7.41× the country average).

Demographically, the Financial adviser audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial adviser fan in United States is more male, around 47.4 years old, with strong Career Orientation tendencies and a notable affinity for Self-esteem.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial adviser profile in United States.

Audience size
11.7M
in United States
Gender
43.4%♀
56.6% male
Age
47.4
average years
Country rank
#3058
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial adviser fans

43.4% are female, 56.6% are male, average age 47.4.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Financial adviser audience in United States
MetricValue
Female43.4%
Male56.6%
Average age47.4
Estimated audience size11,694,119
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Financial adviser audience in United States
Age bracketShare%
16-196%
20-2912%
30-3916%
40-4922%
50+43%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Financial adviser audience comes from United States.

Worldwide audience distribution share by country for Financial adviser
CountryShare
United States29.4%
India12.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial adviser audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial adviser fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~200K1.76×
02Oregon~200K1.50×
03Kansas~100K1.35×
04North Dakota~30K1.33×
05Missouri~200K1.30×
06Wisconsin~200K1.22×
07Minnesota~200K1.22×
08Arkansas~100K1.18×
09Nebraska~70K1.11×
10South Dakota~30K1.11×
11Ohio~400K1.10×
12Wyoming~20K1.10×
13Indiana~200K1.08×
14Idaho~60K1.08×
15South Carolina~200K1.07×
16Louisiana~200K1.07×
17Oklahoma~100K1.06×
18Montana~30K1.06×
19Washington~200K1.05×
20New Hampshire~50K1.05×
21North Carolina~400K1.04×
22Michigan~300K1.00×
23Tennessee~200K1.00×
24Illinois~400K0.96×
25Colorado~200K0.96×
26Florida~800K0.95×
27Georgia~300K0.95×
28Arizona~200K0.95×
29Connecticut~100K0.95×
30Alaska~20K0.95×
31Kentucky~100K0.94×
32Virginia~300K0.93×
33Maine~40K0.93×
34Alabama~200K0.92×
35Texas~900K0.90×
36Mississippi~90K0.90×
37Pennsylvania~300K0.89×
38Maryland~200K0.89×
39Hawaii~40K0.89×
40Utah~90K0.86×
41Massachusetts~200K0.85×
42West Virginia~50K0.85×
43Rhode Island~30K0.85×
44Delaware~30K0.83×
45New Jersey~200K0.82×
46Washington, District of Columbia~30K0.78×
47California~1M0.77×
48New York~500K0.77×
49New Mexico~50K0.77×
50Nevada~80K0.70×
Fig. 06

Affinity by region

Affinity by region — Financial adviser, United States
0.70×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial adviser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial adviser audience
#·InterestCategoryAffinity×
01Self-esteemHealth7.41×
02Life insuranceBusiness & Career2.09×
03Capital OneBusiness & Career2.08×
04InvestorBusiness & Career1.91×
05InvestmentBusiness & Career1.81×
06NASDAQBusiness & Career1.77×
07LoanBusiness & Career1.75×
08FinanceBusiness & Career1.66×
09Indeed.comBusiness & Career1.66×
10Yahoo! FinanceBusiness & Career1.66×
11StockBusiness & Career1.65×
12WealthBusiness & Career1.59×
13Bank of AmericaBusiness & Career1.58×
14verizonTechnology & Electronics1.58×
15VirusHealth1.58×
16PriceShopping1.57×
17Wells FargoBusiness & Career1.55×
18Mortgage loansBusiness & Career1.55×
19ProfessionBusiness & Career1.53×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial adviser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial adviser audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
Need for SecurityCONSERVATISM1.37×
Risk AppetiteTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial adviser audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial adviser have in United States?

Financial adviser has an estimated audience of 11,694,119 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Financial adviser fans?

43.4% of Financial adviser fans are female, 56.6% are male, with an average age of 47.4 years.

03

Which brands do Financial adviser fans like most?

Financial adviser fans show strongest brand affinity for Self-esteem (7.41×), Capital One (2.08×), and Investment (1.81×) over the country average.

04

Where do Financial adviser fans live in United States?

Financial adviser fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Financial adviser fans also like?

Beyond Financial adviser itself, the audience over-indexes on Capital One (2.08×), Investment (1.81×), Finance (1.66×), and Wealth (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Financial adviser audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial adviser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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