Financial adviser Audience in United States

Financial adviser logo

Financial adviser has an estimated audience of 11,694,119 people in United States. 43.4% are female, 56.6% are male, average age 47.4. Top regions: California, Texas, Florida. Top brand affinities: Self-esteem, Capital One, Investment, Finance, Wealth.

The average Financial adviser fan in United States is 47.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-esteem, Capital One, Investment, with strongest over-indexing on Self-esteem (7.41× the country average). Demographically, the Financial adviser audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial adviser fans

Demographic split for Financial adviser audience in United States
MetricValue
Female43.4%
Male56.6%
Average age47.4
Estimated audience size11,694,119

Audience persona

The typical Financial adviser fan in United States is more male, around 47.4 years old, with strong Career Orientation tendencies and a notable affinity for Self-esteem.

Top regions in United States

Top regions ranked by reach for Financial adviser in United States
RegionReachAffinity
California1,114,2030.87×
Texas937,4150.93×
Florida841,1551.06×
New York601,1410.92×
Pennsylvania403,0641.02×
Illinois386,7740.99×
North Carolina380,3711.08×
Ohio372,2961.03×
Georgia370,7811.03×
Michigan308,1971.01×
Virginia291,7711.02×
New Jersey284,8750.96×
Washington260,1591.11×
Tennessee240,6001.03×
Arizona238,5451×
Massachusetts223,6170.97×
Missouri211,7461.12×
Indiana208,0610.97×
Iowa204,8312.13×
Maryland203,8061.01×
Wisconsin203,7241.16×
Oregon192,9361.44×
Minnesota189,5311.13×
Colorado180,9350.98×
South Carolina179,5201.02×
Louisiana152,9221.01×
Alabama151,5310.93×
Oklahoma144,6071.11×
Kentucky128,0840.87×
Connecticut124,8421.06×
Arkansas120,7581.25×
Kansas107,8801.17×
Utah104,2821×
Mississippi81,6500.85×
Nevada80,2490.71×
Idaho61,5411.05×
Nebraska58,8821×
New Hampshire44,9730.98×
Hawaii44,1080.88×
New Mexico43,6240.74×
West Virginia43,4360.8×
Maine36,9660.88×
Rhode Island33,1620.89×
Washington, District of Columbia31,9290.91×
Montana28,0240.86×
Delaware27,6310.86×
North Dakota25,5291.06×
South Dakota23,0730.85×
Alaska19,0450.76×
Vermont15,0540.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial adviser audience
BrandAffinityCategory
Self-esteem7.41×Health
Capital One2.08×Business & Career
Investment1.81×Business & Career
Finance1.66×Business & Career
Wealth1.59×Business & Career
Indeed.com1.66×Business & Career
Price1.57×Shopping
Wells Fargo1.55×Business & Career
Banking1.52×Business & Career
Bank of America1.58×Business & Career
Mortgage loans1.55×Business & Career
Investor1.91×Business & Career
Yahoo! Finance1.66×Business & Career
Chase (bank)1.67×Business & Career
Life insurance2.09×Business & Career
Loan1.75×Business & Career
verizon1.58×Technology & Electronics
Stock1.65×Business & Career
Profession1.53×Business & Career
Virus1.58×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial adviser audience
TraitClusterScore
Career OrientationPOWER1.76
TravellingTHRILL1.47
Need for SecurityCONSERVATISM1.42
Family OrientationCONSERVATISM1.4
Quality AwarenessPREMIUM1.39
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Financial adviser
CountryShare
United States29.4%
India12.8%
United Kingdom7.4%

See Financial adviser audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial adviser have in United States?

Financial adviser has an estimated audience of 11,694,119 people in United States, concentrated in California and Texas.

What is the gender split and age of Financial adviser fans?

43.4% of Financial adviser fans are female, 56.6% are male, with an average age of 47.4 years.

Which brands do Financial adviser fans like most?

Financial adviser fans show strongest brand affinity for Self-esteem (7.41×), Capital One (2.08×), and Investment (1.81×) over the country average.

Where do Financial adviser fans live in United States?

Financial adviser fans in United States are most concentrated in California (reach 1,114,203), Texas (reach 937,415), and Florida (reach 841,155). These three regions account for the largest share of the active audience.

What other brands do Financial adviser fans also like?

Beyond Financial adviser itself, the audience over-indexes on Capital One (2.08×), Investment (1.81×), Finance (1.66×), and Wealth (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial adviser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.