Financial adviser Audience in Germany
Financial adviser has an estimated audience of 1,394,710 people in Germany. 40.5% are female, 59.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Al Nassr FC, Postbank, Futures contract, Aral AG.
The average Financial adviser fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Al Nassr FC, Postbank, with strongest over-indexing on Commerzbank (3.03× the country average). Demographically, the Financial adviser audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Financial adviser fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 40.3 |
| Estimated audience size | 1,394,710 |
Audience persona
The typical Financial adviser fan in Germany is more male, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 316,423 | 1.04× |
| Bayern | 212,373 | 0.95× |
| Baden-Württemberg | 151,996 | 0.8× |
| Niedersachsen | 130,691 | 0.96× |
| Hessen | 112,714 | 1.06× |
| Thüringen | 95,349 | 2.68× |
| Rheinland-Pfalz | 77,963 | 1.12× |
| Schleswig-Holstein | 69,049 | 1.38× |
| Sachsen | 53,770 | 0.79× |
| Berlin | 46,301 | 0.74× |
| Brandenburg | 42,699 | 0.99× |
| Sachsen-Anhalt | 30,559 | 0.85× |
| Hamburg | 23,218 | 0.74× |
| Mecklenburg-Vorpommern | 15,474 | 0.58× |
| Saarland | 10,323 | 0.6× |
| Bremen | 8,740 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 3.03× | Business & Career |
| Al Nassr FC | 10.13× | Sports |
| Postbank | 2.23× | Business & Career |
| Futures contract | 2.37× | Business & Career |
| Aral AG | 1.68× | Cars & Mobility |
| AutoScout24 | 1.67× | Cars & Mobility |
| 1.55× | Internet & Social Media | |
| Real estate | 1.55× | Business & Career |
| Netto Marken-Discount | 1.51× | Shopping |
| Indeed.com | 2.01× | Business & Career |
| Targobank | 2.32× | Business & Career |
| Natural World | 1.55× | Fashion & Accessoires |
| Deutsche Bank | 2.25× | Business & Career |
| Finance | 1.86× | Business & Career |
| Rossmann | 1.54× | Shopping |
| Financial services | 2.08× | Business & Career |
| Investment | 1.74× | Business & Career |
| Savings bank | 3.3× | Business & Career |
| Google Maps | 1.51× | Internet & Social Media |
| Transfermarkt | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.27 |
| Risk Appetite | THRILL | 1.79 |
| Indulgence | JOY | 1.68 |
| Need for Security | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.38 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 12.8% |
| United Kingdom | 7.4% |
See Financial adviser audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Financial adviser have in Germany?
Financial adviser has an estimated audience of 1,394,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Financial adviser fans?
40.5% of Financial adviser fans are female, 59.5% are male, with an average age of 40.3 years.
Which brands do Financial adviser fans like most?
Financial adviser fans show strongest brand affinity for Commerzbank (3.03×), Al Nassr FC (10.13×), and Postbank (2.23×) over the country average.
Where do Financial adviser fans live in Germany?
Financial adviser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 316,423), Bayern (reach 212,373), and Baden-Württemberg (reach 151,996). These three regions account for the largest share of the active audience.
What other brands do Financial adviser fans also like?
Beyond Financial adviser itself, the audience over-indexes on Al Nassr FC (10.13×), Postbank (2.23×), Futures contract (2.37×), and Aral AG (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Financial adviser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.