Rascasse Audience Intelligence

Financial adviser Audience in Germany

A data profile of the people who buy, follow and care about Financial adviser in Germany — modelled from more than twelve digital signal sources. Financial adviser has an estimated audience of 1,394,710 people in Germany.

#2531among Topic in Germany#432in Business & Career

The average Financial adviser fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Al Nassr FC, Postbank, with strongest over-indexing on Commerzbank (3.03× the country average).

Demographically, the Financial adviser audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Financial adviser fan in Germany is more male, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial adviser profile in Germany.

Audience size
1.4M
in Germany
Gender
40.5%♀
59.5% male
Age
40.3
average years
Country rank
#4774
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial adviser fans

40.5% are female, 59.5% are male, average age 40.3.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Financial adviser audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age40.3
Estimated audience size1,394,710
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Financial adviser audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Financial adviser audience comes from Germany.

Worldwide audience distribution share by country for Financial adviser
CountryShare
United States29.4%
India12.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial adviser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Financial adviser fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~80K2.38×
02Schleswig-Holstein~70K1.30×
03Rheinland-Pfalz~80K1.09×
04Hessen~100K1.05×
05Nordrhein-Westfalen~300K1.01×
06Brandenburg~40K0.99×
07Niedersachsen~100K0.96×
08Bayern~200K0.93×
09Bremen~10K0.93×
10Sachsen-Anhalt~30K0.92×
11Saarland~10K0.88×
12Sachsen~60K0.84×
13Hamburg~30K0.83×
14Mecklenburg-Vorpommern~20K0.83×
15Baden-Württemberg~200K0.81×
16Berlin~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Financial adviser, Germany
0.78×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial adviser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial adviser audience
#·InterestCategoryAffinity×
01Al Nassr FCSports10.13×
02Santander BankBusiness & Career5.09×
03Savings bankBusiness & Career3.30×
04CommerzbankBusiness & Career3.03×
05Futures contractBusiness & Career2.37×
06TargobankBusiness & Career2.32×
07Deutsche BankBusiness & Career2.25×
08PostbankBusiness & Career2.23×
09Financial servicesBusiness & Career2.08×
10Indeed.comBusiness & Career2.01×
11FinanceBusiness & Career1.86×
12InvestmentBusiness & Career1.74×
13AutoScout24Cars & Mobility1.67×
14TransfermarktSports1.66×
15VodafoneTechnology & Electronics1.56×
16EntrepreneurshipBusiness & Career1.56×
17Real estateBusiness & Career1.55×
18RossmannShopping1.54×
19Netto Marken-DiscountShopping1.51×
20Google MapsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial adviser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial adviser audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial adviser audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.00×
MindfulnessBALANCE1.01×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial adviser have in Germany?

Financial adviser has an estimated audience of 1,394,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Financial adviser fans?

40.5% of Financial adviser fans are female, 59.5% are male, with an average age of 40.3 years.

03

Which brands do Financial adviser fans like most?

Financial adviser fans show strongest brand affinity for Commerzbank (3.03×), Al Nassr FC (10.13×), and Postbank (2.23×) over the country average.

04

Where do Financial adviser fans live in Germany?

Financial adviser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Financial adviser fans also like?

Beyond Financial adviser itself, the audience over-indexes on Al Nassr FC (10.13×), Postbank (2.23×), Futures contract (2.37×), and AutoScout24 (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Financial adviser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Financial adviser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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