A data profile of the people who buy, follow and care about Holy Spirit in Italy — modelled from more than twelve digital signal sources. Holy Spirit has an estimated audience of 4,654,438 people in Italy.
Holy Spirit has an estimated audience of 4,654,438 people in Italy. 68.4% are female, 31.6% are male, average age 43.5. Top brand affinities: SuperEnalotto, Wikipedia, Vatican City, Sporting Clube de Portugal, New Testament.
Top brand affinities include SuperEnalotto, Wikipedia, Vatican City, with strongest over-indexing on SuperEnalotto (7.83× the country average).
Demographically, the Holy Spirit audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Holy Spirit fan in Italy is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Holy Spirit profile in Italy.
68.4% are female, 31.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 43.5 |
| Estimated audience size | 4,654,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Holy Spirit audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.1% |
| Brazil | 6.2% |
| Italy | 6.2% |
The strongest cross-interests of the Holy Spirit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Clube de Portugal | Sports | 11.09× | ||
| 02 | Eyes Wide Shut | Movies & TV | 11.09× | ||
| 03 | Amanda Seyfried | Movies & TV | 11.09× | ||
| 04 | CSI (franchise) | Movies & TV | 11.09× | ||
| 05 | Radio Maria | Music & Radio | 11.08× | ||
| 06 | Nina Dobrev | Movies & TV | 9.84× | ||
| 07 | Vatican City | Travel & Leisure | 8.35× | ||
| 08 | SuperEnalotto | Games | 7.83× | ||
| 09 | New Testament | Politics & Society | 7.71× | ||
| 10 | Emma Stone | Movies & TV | 6.70× | ||
| 11 | Antonio Conte | Sports | 4.85× | ||
| 12 | Wikipedia | Internet & Social Media | 4.58× | ||
| 13 | Rose | Home & Garden | 3.75× | ||
| 14 | Satire | Literature | 3.49× | ||
| 15 | Genetics | Kids & Family | 3.25× | ||
| 16 | General practitioner | Health | 2.97× | ||
| 17 | Singer-songwriter | Music & Radio | 2.71× | ||
| 18 | Volunteering | Politics & Society | 2.01× | ||
| 19 | Religion | Business & Career | 1.73× | ||
| 20 | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.78× | |
| Tradition | CONSERVATISM | 1.68× | |
| Community Orientation | OPEN | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Sports Activity | POWER | 0.84× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Holy Spirit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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