A data profile of the people who buy, follow and care about Holy Spirit in Brazil — modelled from more than twelve digital signal sources. Holy Spirit has an estimated audience of 4,655,346 people in Brazil.
Holy Spirit has an estimated audience of 4,655,346 people in Brazil. 71.3% are female, 28.7% are male, average age 40.7. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Toy Story (franchise).
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.75× the country average).
Demographically, the Holy Spirit audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Holy Spirit fan in Brazil is more female, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Holy Spirit profile in Brazil.
71.3% are female, 28.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.7 |
| Estimated audience size | 4,655,346 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Holy Spirit audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.1% |
| Brazil | 6.2% |
| Italy | 6.2% |
The strongest cross-interests of the Holy Spirit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toy Story (franchise) | Movies & TV | 5.81× | ||
| 02 | Transformers (toy line) | Kids & Family | 5.81× | ||
| 03 | RB Leipzig | Sports | 5.81× | ||
| 04 | Borussia Dortmund | Sports | 4.61× | ||
| 05 | Rick and Morty | Movies & TV | 4.14× | ||
| 06 | Spanish language | Politics & Society | 2.66× | ||
| 07 | Tradition | Politics & Society | 2.05× | ||
| 08 | Rock music | Music & Radio | 1.95× | ||
| 09 | Pop music | Music & Radio | 1.93× | ||
| 10 | Hip hop music | Music & Radio | 1.86× | ||
| 11 | Country music | Music & Radio | 1.83× | ||
| 12 | Internet & Social Media | 1.82× | |||
| 13 | Soul music | Music & Radio | 1.82× | ||
| 14 | Seleção Brasileira | Sports | 1.75× | ||
| 15 | Religion | Business & Career | 1.75× | ||
| 16 | Michael Jackson | Music & Radio | 1.74× | ||
| 17 | Medicine | Business & Career | 1.71× | ||
| 18 | Action movies | Movies & TV | 1.63× | ||
| 19 | Jazz music | Music & Radio | 1.61× | ||
| 20 | Shopping malls | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.05× | |
| Spirituality | BALANCE | 1.71× | |
| Individualism | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.53× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Holy Spirit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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