A data profile of the people who buy, follow and care about Talksport in United Kingdom — modelled from more than twelve digital signal sources. Talksport has an estimated audience of 2,625,584 people in United Kingdom.
The average Talksport fan in United Kingdom is 44.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include Sky Bet, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on Sky Bet (4.18× the country average).
Demographically, the Talksport audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Talksport fan in United Kingdom is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Sky Bet.
The key figures that characterise the Talksport profile in United Kingdom.
21.3% are female, 78.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 44.5 |
| Estimated audience size | 2,625,584 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 31% |
Where the Talksport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.56× | |
| 02 | Northern Ireland | ~100K | 1.25× | |
| 03 | East of England | ~300K | 1.16× | |
| 04 | South West | ~200K | 1.07× | |
| 05 | East Midlands | ~200K | 1.07× | |
| 06 | South East | ~300K | 0.98× | |
| 07 | England | ~2M | 0.97× | |
| 08 | Wales | ~100K | 0.95× | |
| 09 | North East | ~90K | 0.93× | |
| 10 | Scotland | ~200K | 0.82× | |
| 11 | Greater London | ~300K | 0.81× | |
| 12 | West Midlands | ~80K | 0.73× | |
| 13 | Yorkshire and the Humber | ~100K | 0.70× |
The strongest cross-interests of the Talksport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports radio | Music & Radio | 6.98× | ||
| 02 | Sky Bet | Games | 4.18× | ||
| 03 | Nottingham Forest | Sports | 3.17× | ||
| 04 | Anthony Joshua | Sports | 3.13× | ||
| 05 | Aston Villa F.C. | Sports | 3.11× | ||
| 06 | Ricky Hatton | Sports | 3.04× | ||
| 07 | The Daily Star (Bangladesh) | News | 2.97× | ||
| 08 | Sporting Life (British newspaper) | Sports | 2.91× | ||
| 09 | Paddy Power | Games | 2.24× | ||
| 10 | Manchester City F.C. | Sports | 2.10× | ||
| 11 | Wembley Stadium | Sports | 2.09× | ||
| 12 | FIFA World Cup 2026 | Sports | 2.07× | ||
| 13 | BBC Sport | Sports | 2.02× | ||
| 14 | William Hill (bookmaker) | Games | 2.02× | ||
| 15 | Betfred | Games | 1.99× | ||
| 16 | UEFA Champions League | Sports | 1.95× | ||
| 17 | FIFA World Cup | Sports | 1.88× | ||
| 18 | Manchester United F.C. | Sports | 1.71× | ||
| 19 | Premier League | Sports | 1.70× | ||
| 20 | Soccer | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Spirituality | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.75× | |
| Mindfulness | BALANCE | 0.79× |
Talksport has an estimated audience of 2,625,584 people in United Kingdom, concentrated in England and North West.
21.3% of Talksport fans are female, 78.7% are male, with an average age of 44.5 years.
Talksport fans show strongest brand affinity for Sky Bet (4.18×), FIFA World Cup 2026 (2.07×), and FIFA World Cup (1.88×) over the country average.
Talksport fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Talksport itself, the audience over-indexes on FIFA World Cup 2026 (2.07×), FIFA World Cup (1.88×), Manchester United F.C. (1.71×), and Aston Villa F.C. (3.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Talksport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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