Thermos Audience in United States

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Thermos has an estimated audience of 880,569 people in United States. 61.6% are female, 38.4% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Vocal harmony, Grinch.

The average Thermos fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (337.86× the country average). Demographically, the Thermos audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Thermos fans

Demographic split for Thermos audience in United States
MetricValue
Female61.6%
Male38.4%
Average age40.8
Estimated audience size880,569

Audience persona

The typical Thermos fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Thermos in United States
RegionReachAffinity
California142,7191.47×
Texas81,8701.08×
New York67,6431.37×
Florida59,5201×
Illinois38,0461.3×
Pennsylvania32,7451.1×
New Jersey30,1581.35×
North Carolina26,5571×
Georgia26,3420.97×
Ohio25,6740.95×
Massachusetts23,5841.36×
Virginia23,2291.08×
Michigan23,1471.01×
Washington21,0341.19×
Maryland18,6311.23×
Tennessee16,6120.94×
Indiana15,2530.95×
Arizona15,2440.85×
Minnesota13,2681.05×
Missouri12,6040.89×
Wisconsin12,4910.94×
Colorado11,9410.86×
South Carolina11,5320.87×
Oregon10,9111.08×
Alabama10,7280.87×
Kentucky10,0980.91×
Connecticut9,9801.13×
Louisiana9,7320.86×
Oklahoma8,9140.91×
Nevada8,0440.94×
Utah7,2280.92×
Mississippi6,8310.94×
Iowa6,7620.93×
Arkansas6,7510.93×
Kansas6,3590.92×
Nebraska4,0380.91×
New Mexico3,8630.87×
Idaho3,8380.87×
West Virginia3,6120.88×
New Hampshire3,5921.04×
Hawaii3,4860.92×
Maine3,3941.08×
Washington, District of Columbia2,8021.06×
Rhode Island2,7210.97×
Delaware2,1780.9×
Montana2,1080.86×
North Dakota1,8081×
Alaska1,7290.92×
South Dakota1,5750.77×
Vermont1,5240.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thermos audience
BrandAffinityCategory
Keene, New Hampshire337.86×Travel & Leisure
Goop12.72×Internet & Social Media
Governor of Michigan16.31×Politics & Society
Vocal harmony9.83×Music & Radio
Grinch7.76×Movies & TV
Historic site8.01×Arts & Culture
Wok11.76×Food & Beverages
Hibachi13.35×Food & Beverages
Cherish (group)17.1×Music & Radio
headspace14.44×Health
Google Home10.01×Technology & Electronics
Grace Slick12.13×Music & Radio
Fairy godmother10.26×Literature
Elsword19.85×Games
Hipster11.64×Politics & Society
Guitarist (magazine)12.71×Music & Radio
Israel2.35×Travel & Leisure
El Paso County, Colorado13.19×Travel & Leisure
Hardik Pandya14.8×Sports
TV Fanatic10.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thermos audience
TraitClusterScore
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.19
Price SensitivityPREMIUM1.1
IndulgenceJOY1.09
Community OrientationOPEN1.04
Healthy LifestyleBALANCE1.02

Worldwide distribution

Worldwide audience distribution share by country for Thermos
CountryShare
United States18.7%
Japan8.4%
France7.9%

See Thermos audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Thermos have in United States?

Thermos has an estimated audience of 880,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Thermos fans?

61.6% of Thermos fans are female, 38.4% are male, with an average age of 40.8 years.

Which brands do Thermos fans like most?

Thermos fans show strongest brand affinity for Keene, New Hampshire (337.86×), Goop (12.72×), and Governor of Michigan (16.31×) over the country average.

Where do Thermos fans live in United States?

Thermos fans in United States are most concentrated in California (reach 142,719), Texas (reach 81,870), and New York (reach 67,643). These three regions account for the largest share of the active audience.

What other brands do Thermos fans also like?

Beyond Thermos itself, the audience over-indexes on Goop (12.72×), Governor of Michigan (16.31×), Vocal harmony (9.83×), and Grinch (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.