Rascasse Audience Intelligence

Thermos Target Market in United States

A data profile of the people who buy, follow and care about Thermos in United States — modelled from more than twelve digital signal sources. Thermos has an estimated audience of 759,163 people in United States.

#2924among Brand in United States#1270in Home & Garden

The average Thermos fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vacuum flask, Hardware store, Foodie, with strongest over-indexing on Vacuum flask (58.49× the country average).

Demographically, the Thermos audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thermos fan in United States is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Vacuum flask.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thermos profile in United States.

Audience size
759K
in United States
Gender
64.2%♀
35.8% male
Age
39.1
average years
Country rank
#28418
Brand in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Thermos

64.2% are female, 35.8% are male, average age 39.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Thermos audience in United States
MetricValue
Female64.2%
Male35.8%
Average age39.1
Estimated audience size759,163
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Thermos audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Thermos audience comes from United States.

Worldwide audience distribution share by country for Thermos
CountryShare
United States17.6%
Japan9.6%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thermos audience in United States is strongest.

Fig. 05

Top regions by affinity

Thermos customers by region in United States
#RegionReachAffinity×
01California~100K1.21×
02New York~60K1.21×
03New Jersey~30K1.19×
04Illinois~30K1.16×
05Washington~20K1.13×
06Maine~3K1.11×
07Alaska~2K1.11×
08Connecticut~9K1.10×
09Virginia~20K1.09×
10Massachusetts~20K1.09×
11Minnesota~10K1.09×
12Maryland~20K1.08×
13Oregon~10K1.08×
14Pennsylvania~30K1.06×
15Vermont~2K1.05×
16New Hampshire~4K1.04×
17Texas~80K1.02×
18Michigan~20K1.02×
19Wisconsin~10K1.02×
20North Dakota~2K1.02×
21Indiana~20K1.01×
22Kentucky~10K1.01×
23North Carolina~30K1.00×
24Mississippi~7K1.00×
25Nebraska~4K1.00×
26Rhode Island~3K1.00×
27Arkansas~7K0.99×
28Ohio~30K0.98×
29West Virginia~4K0.98×
30Florida~60K0.97×
31Georgia~30K0.97×
32Kansas~7K0.97×
33Hawaii~4K0.97×
34Montana~2K0.97×
35South Dakota~2K0.97×
36Louisiana~10K0.96×
37Oklahoma~9K0.95×
38Delaware~2K0.95×
39Iowa~7K0.94×
40New Mexico~4K0.94×
41Missouri~10K0.93×
42Alabama~10K0.92×
43Tennessee~20K0.89×
44Nevada~7K0.89×
45Utah~7K0.89×
46Idaho~4K0.89×
47South Carolina~10K0.88×
48Washington, District of Columbia~2K0.88×
49Colorado~10K0.84×
50Arizona~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Thermos, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thermos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thermos audience
#·InterestCategoryAffinity×
01Vacuum flaskHome & Garden58.49×
02Non-alcoholic beverageFood & Beverages2.19×
03Hardware storeHome & Garden2.18×
04Child developmentBusiness & Career2.05×
05Solar panelHome & Garden1.97×
06Baby foodKids & Family1.95×
07Hot chocolateFood & Beverages1.92×
08Solar powerHome & Garden1.84×
09DoughFood & Beverages1.71×
10Discount TireShopping1.65×
11MeteorologyHome & Garden1.62×
12Rail transportTravel & Leisure1.62×
13FoodieFood & Beverages1.59×
14FacialBeauty & Wellness1.57×
15DrawingHome & Garden1.55×
16Ice creamFood & Beverages1.54×
17Microwave ovenHome & Garden1.54×
18DemocracyPolitics & Society1.54×
19CookbookFood & Beverages1.53×
20PharmacyBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thermos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thermos audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.43×
Community OrientationOPEN1.32×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thermos audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Pet OwnershipJOY0.91×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Thermos's target market in United States?

Thermos's target market in United States covers an estimated 759,163 people, concentrated in California and Texas.

02

What is the gender split and age of Thermos customers?

64.2% of the Thermos audience are female, 35.8% are male, with an average age of 39.1 years.

03

Which brands do Thermos fans like most?

Thermos fans show strongest brand affinity for Vacuum flask (58.49×), Hardware store (2.18×), and Foodie (1.59×) over the country average.

04

Where do Thermos fans live in United States?

Thermos fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Thermos fans also like?

Beyond Thermos itself, the audience over-indexes on Hardware store (2.18×), Foodie (1.59×), Drawing (1.55×), and Non-alcoholic beverage (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Thermos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thermos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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